Experience

Ramsey MediaWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Client Services & Strategy

  • May 2021 - Present

  Serving in a direct leadership role at Ramsey MediaWorks (RMW) with a focus on maintaining high standards, implementing best practices, and identifying opportunities to promote growth, improve processes, and increase brand recognition while providing a high level of client success. • Support clients in solving the unique challenges they face in acquiring and retaining drivers as well as other positions• Leverage knowledge and relationships with our marketing partners and internal operations team to develop strategic media plans which ensure each client is provided with an effective strategy to meet their objectives• Develop a pipeline of external engagement with existing and prospective clients to identify, nurture, and grow relationships• Enhance RMW’s internal brand• Drive strategy and execute quarterly, annual, and long-term goals • Analyze and vet prospective business opportunities, media partners and other areas of growth• Collaborate with our sales team to ensure client satisfaction is met to the fullest potential while identifying opportunities for new business • Build relationships with our internal operations team to seek out efficiency gains and processes improvements and establish scalable growth• Find talented individuals in conjunction with the leadership team to continue growing the brand and business



ArcBest

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Manager, Performance Marketing & Partnerships

  • May 2019 - May 2021

  My primary responsibility is leading a team to drive change and improve pipeline management (L2RM) while also overseeing ArcBest's trade show strategies, creating brand awareness and brand positioning, driver acquisition strategies, ArcBest company store, and maximize returns on a multimillion dollar marketing budget to gain advantages on ROAS over competitors. I maintain strong personal relationships with multiple agencies across North America, as well as account managers at Google and LinkedIn. In addition to many large partnerships, I still maintain over 400 other active affiliates, publishers, and vendors for the purposes of household moving services (upack.com), driver recruiting (Panther Premium and ABF), and customer acquisition (ArcBest).

• Lead Marketing Analyst, Special Projects

  • Jul 2014 - Apr 2019

  My primary responsibility and challenge was to create an affiliate program from ground zero. I accomplished this through discovering and managing affiliate and referral partnerships with a focus on maximizing sales leads and profitability. Other responsibilities include:• Building and nurturing key relationships with new and existing agencies/partners• Onboarding and establishing new agencies/partners by negotiating deals and developing offers• Analyzing data on a frequent basis and reporting insightful findings to key internal stakeholders• Booking and managing a diverse portfolio of placements to drive brand awareness, traffic, and ultimately conversions and revenue

• Manager, National Account Sales — MoveBuilder brand

  • Sep 2012 - Jun 2014

  As the Manager of National Account Sales, I was a key player in developing and maintaining the growth of MoveBuilder corporate accounts. I did this through a personalized and direct sales effort to MoveBuilder’s target market.Duties included:• Preparing RFP’s and RFI’s • Maintaining a database for all MoveBuilder accounts• Attending national and regional tradeshows• Researching industry trends and development• Executing special projects

• Strategy and Innovation, Manager – U-Pack

  • Nov 2011 - Sep 2012

  In this role, I developed strategic, goal focused initiatives aimed at improving the bottom line via cost reduction, and quality performance for Moving Solutions Inc., a B2C (upack.com) and B2B (movebuilder.com). Performed tasks such as:• Working with senior leadership across all departments to determine areas for improvement • Developing • Providing recommendations for project execution

• Senior Analyst/Trainer – U-Pack

  • Aug 2010 - Dec 2011

  As a Senior Analyst/Trainer, I managed a team of sales and customer service consultants focused on converting web and phone based leads into profitable shipments. Responsibilities included:• Developing and implementing training and coaching techniques aimed at exceeding goals provided by upper management• Improving the overall customer experience at every touch point by providing consistent training and coaching with an emphasis on quality interactions

• Lead Analyst — U-Pack

  • Apr 2010 - Aug 2010

  As a Lead Analyst, I continued Mentoring full and part time analysts to develop stronger sales skills to secure maximum profit for MovingSolutions Incorporated (MSI).Responsibilities included:• Supporting managers with conflict resolution• Leading team meetings in supervisors absence• Providing consistent feedback to help develop a new brand• Providing logistics support to balance equipment inventory• Managing commercial accounts• Training new hires

• Analyst — U-Pack

  • Oct 2007 - Apr 2010

  As an analyst, I produced and evaluated multiple quote requests from both web and phone generated lead sources with the goal of maximizing profitable shipments. I received inbound calls and interacted directly with the customer to evaluate needs, provide beneficial solutions and to address and overcome objections. I also analyzed existing market conditions and company cost structure to provide price quotes that balanced profit margin with customer value. Additional activities:• Pricing Analysis• Maintained Highest Sales Conversion Rate• Participated in Focus Groups• Wrote Blogs for blog.upack.com to improve organic search traffic (SEO)• Leader in Linking Campaign to maximize external linking (SEO)• Helped launch an online chatting service• Assisted with a website usability study• Trained New Hires

• Intern/COE — ABF Freight

  • Jan 2006 - Oct 2007

  As an intern, I was responsible for supporting the phone sales and operations of the Analysts for ABF U-Pack Moving. A portion of my time was allocated to daily office tasks and supporting our Marketing group. I submitted a Brand strategy proposal as well as help kick of a summer campaign with our supporting terminals. Key tasks:• Executed Consumer Sales • Responsible for Phone Time• Trained Seasonal Staff• Completed New Service Projects for Management



ignite SEM

• United States
• Marketing and Advertising

• Co Founder

  • Nov 2013 - Dec 2018

  At Ignite SEM, we provide business solutions for customers who seek to increase their brand awareness. We do this through search engine optimization (SEO), website design and development, and paid search (PPC). The benefit gained is increased performance and online sales, the ability to track customer behavior and improved performance for channels such as Google, Bing, Facebook, etc. My role as co-founder includes tasks such as:• Running discovery conversations to understand customer needs• Advising and executing best practices for each part of the digital marketing landscape



Carnival Party

• Owner

  • Feb 2012 - Jun 2014