Tom O'Brien
Vice President of Demand Generation at parcelLab- Claim this Profile
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Bio
Experience
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parcelLab
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Vice President of Demand Generation
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Jul 2023 - Present
parcelLab is a cloud-based, post-purchase solution for smart parcel monitoring and targeted customer communication during the e-commerce delivery process. It offers intelligent delivery monitoring and automated customer communication, serving more than 500+ online retailers (including Lidl, Ikea, Nespresso and Made) across 45 countries – regardless of logistics service providers. parcelLab enables retailers to identify customer-relevant events or delivery deviations and link them to… Show more parcelLab is a cloud-based, post-purchase solution for smart parcel monitoring and targeted customer communication during the e-commerce delivery process. It offers intelligent delivery monitoring and automated customer communication, serving more than 500+ online retailers (including Lidl, Ikea, Nespresso and Made) across 45 countries – regardless of logistics service providers. parcelLab enables retailers to identify customer-relevant events or delivery deviations and link them to automated customer communication via relevant channels including e-mail, SMS, Facebook or the retailer’s app. Show less parcelLab is a cloud-based, post-purchase solution for smart parcel monitoring and targeted customer communication during the e-commerce delivery process. It offers intelligent delivery monitoring and automated customer communication, serving more than 500+ online retailers (including Lidl, Ikea, Nespresso and Made) across 45 countries – regardless of logistics service providers. parcelLab enables retailers to identify customer-relevant events or delivery deviations and link them to… Show more parcelLab is a cloud-based, post-purchase solution for smart parcel monitoring and targeted customer communication during the e-commerce delivery process. It offers intelligent delivery monitoring and automated customer communication, serving more than 500+ online retailers (including Lidl, Ikea, Nespresso and Made) across 45 countries – regardless of logistics service providers. parcelLab enables retailers to identify customer-relevant events or delivery deviations and link them to automated customer communication via relevant channels including e-mail, SMS, Facebook or the retailer’s app. Show less
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Engageware
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Director / Head of Marketing
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Jul 2016 - Jun 2023
Engageware provides industry-leading technology and expert know-how to help organizations better engage their customers. Having surpassed scheduling more than one billion online appointments, and trusted by more than 500 organizations, Engageware’s self-service, appointment scheduling, and knowledge management SaaS solutions – combined and integrated with those of our market-leading partners – make it easy for customers to answer their questions quickly, connect to the right resources when… Show more Engageware provides industry-leading technology and expert know-how to help organizations better engage their customers. Having surpassed scheduling more than one billion online appointments, and trusted by more than 500 organizations, Engageware’s self-service, appointment scheduling, and knowledge management SaaS solutions – combined and integrated with those of our market-leading partners – make it easy for customers to answer their questions quickly, connect to the right resources when scheduled expertise is needed, and get a consistent, efficient experience when help from a representative is required. Organizations that use our customer engagement solutions deliver quality customer experiences no matter the channel — enabling faster growth with greater efficiency. Show less Engageware provides industry-leading technology and expert know-how to help organizations better engage their customers. Having surpassed scheduling more than one billion online appointments, and trusted by more than 500 organizations, Engageware’s self-service, appointment scheduling, and knowledge management SaaS solutions – combined and integrated with those of our market-leading partners – make it easy for customers to answer their questions quickly, connect to the right resources when… Show more Engageware provides industry-leading technology and expert know-how to help organizations better engage their customers. Having surpassed scheduling more than one billion online appointments, and trusted by more than 500 organizations, Engageware’s self-service, appointment scheduling, and knowledge management SaaS solutions – combined and integrated with those of our market-leading partners – make it easy for customers to answer their questions quickly, connect to the right resources when scheduled expertise is needed, and get a consistent, efficient experience when help from a representative is required. Organizations that use our customer engagement solutions deliver quality customer experiences no matter the channel — enabling faster growth with greater efficiency. Show less
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The Center for Digital Arts
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United States
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Education Administration Programs
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Digital Marketing & Technology Manager
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Sep 2014 - Jun 2016
Managed digital online marketing initiatives including: search engine optimization (SEO), Google Adwords, Facebook Ads, and social content designed to inform, drive traffic, visibility, and lead conversions in support of multiple programs. Managed digital online marketing initiatives including: search engine optimization (SEO), Google Adwords, Facebook Ads, and social content designed to inform, drive traffic, visibility, and lead conversions in support of multiple programs.
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Center for Digital Imaging Arts
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United States
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Education Management
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1 - 100 Employee
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Digital Marketing and Operations Director
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May 2009 - Jun 2014
Responsible for campus operations and educational leadership including facilities management, curriculum development and deployment, information technology, planning and scheduling, career services, and faculty recruitment. Managed digital marketing initiatives including: search engine optimization (SEO) and search engine advertising (SEA) designed to drive traffic, visibility, and lead conversions in support of multiple programs and campus locations.
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Education Director
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Mar 2002 - Apr 2009
Individually contributed and successfully launched certificate based training programs for Boston University. Actively worked on curriculum development, marketing, facility build out, IT functions, teaching, and faculty recruitment efforts in support of Waltham, MA and Washington, DC campus locations. Managed curriculum standardization, development and deployment in support of multiple programs including: Animation, Audio Production, Filmmaking, Graphic and Web Design, Photography, and… Show more Individually contributed and successfully launched certificate based training programs for Boston University. Actively worked on curriculum development, marketing, facility build out, IT functions, teaching, and faculty recruitment efforts in support of Waltham, MA and Washington, DC campus locations. Managed curriculum standardization, development and deployment in support of multiple programs including: Animation, Audio Production, Filmmaking, Graphic and Web Design, Photography, and Web Development. Led educational quality initiatives for both day and evening programs along with recruiting and scheduling adjunct instructors.
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Eastman Kodak Company
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Manufacturing
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700 & Above Employee
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Director, Worldwide Marketing & Professional Services
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1997 - 2001
Responsible for worldwide marketing, technical operations, and new business development functions with expertise in developing, selling, and integrating complex workflow solutions and services. Managed multiple product lines and solutions including customer needs assessment, defining, developing, launching, and selling service, software, and hardware solutions. Actively supervised worldwide technical deployment teams, product marketing, applications engineering, and pre-/post sales… Show more Responsible for worldwide marketing, technical operations, and new business development functions with expertise in developing, selling, and integrating complex workflow solutions and services. Managed multiple product lines and solutions including customer needs assessment, defining, developing, launching, and selling service, software, and hardware solutions. Actively supervised worldwide technical deployment teams, product marketing, applications engineering, and pre-/post sales support. Show less Responsible for worldwide marketing, technical operations, and new business development functions with expertise in developing, selling, and integrating complex workflow solutions and services. Managed multiple product lines and solutions including customer needs assessment, defining, developing, launching, and selling service, software, and hardware solutions. Actively supervised worldwide technical deployment teams, product marketing, applications engineering, and pre-/post sales… Show more Responsible for worldwide marketing, technical operations, and new business development functions with expertise in developing, selling, and integrating complex workflow solutions and services. Managed multiple product lines and solutions including customer needs assessment, defining, developing, launching, and selling service, software, and hardware solutions. Actively supervised worldwide technical deployment teams, product marketing, applications engineering, and pre-/post sales support. Show less
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Education
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Salem State University
Bachelor of Business Administration, Marketing