Experience

Huffy Corporation

• United States
• Sporting Goods
• 1 - 100 Employee

• Design Director

  • Apr 2019 - Present

  Responsible for team leadership, design management, product design innovation, on-time project management, brand identity, licensed products, and packaging standards. Oversee and create POP and product displays that engage the Huffy consumer base and customers, enhance brand identity and successfully support the business initiatives of the Corporation. Responsible for team leadership, design management, product design innovation, on-time project management, brand identity, licensed products, and packaging standards. Oversee and create POP and product displays that engage the Huffy consumer base and customers, enhance brand identity and successfully support the business initiatives of the Corporation.



R.E.A.C.T. Defense Systems

• Creative Director

  • Mar 2009 - Mar 2019

  Company Art Director who works closely with the Creative Directory and team to define strategic concepts that accelerate and maintain the corporate brand, connect to a worldwide audience via the web and social media marketing, and enhance public relations.Key Achievements:Redesigned the original website with a modern design and fresh approach, which created easier client usability, increased site traffic, and elevated trial sign-ups substantially after launchResearched and implemented solutions for online trial-based sign-ups. This improved monthly client enlistment significantly, which also increased daily productivity by reducing unnecessary phone timeOrganized nine years worth of unwieldy files, which increased file accessibility to various department members and granted an exclusive trademark one decade laterCoordinated numerous marketing campaigns for an annual charity event, Rock for the Cure, that worked in conjunction with STOP Cancer/The Marnie Fund of Krav Maga Worldwide™What I learned:- Art direction/Employee management- Social Media marketing campaigns- Client acquisition, retention, & logistics- Creative writing/Concept development- Corporate communication protocol- Public Speaking- Sales



Wilson Creative, Inc.

• Senior Designer

  • Jul 2003 - Mar 2019

  A Marketing and Design professional who specializes in identifying and building creative concepts to organize and advance company brands with an emphasis on graphic design, advertising, corporate branding, image editing, and packaging design.What I learned:- Print production & layout- Brand development- Licensed Designs- Advertising & publication design- Product packaging design- Web/CMS design & maintenance- Concept-to-completion project workflow- Project management- Client relations



Virginia Commonwealth University

• United States
• Higher Education
• 700 & Above Employee

• Volunteer Graphic Designer

  • 2003 - 2003

  Developed and designed informational tri-fold brochure to promote lifelong participation in health careers across the continuum. Developed and designed informational tri-fold brochure to promote lifelong participation in health careers across the continuum.



Communication Design, Inc.

• United States
• Graphic Design
• 1 - 100 Employee

• Graphic Design Marketing Intern

  • 2003 - 2003

  Designed marketing material to promote VCU’s Theatre Opera and Department of Music productions of Gian Carlo Menottie’s The Medium and Seymour Barab’s Little Red Riding Hood. Designed marketing material to promote VCU’s Theatre Opera and Department of Music productions of Gian Carlo Menottie’s The Medium and Seymour Barab’s Little Red Riding Hood.