Experience

Pakten Sağlık Ürünleri A.Ş

• Türkiye
• Manufacturing
• 100 - 200 Employee

• Marka Müdürü

  • Feb 2022 - Present



BANAT FIRCA VE PLASTIK SANAYI A.S.

• Türkiye
• Plastics Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • Oct 2020 - Feb 2022

  • Responsible for Banat’s Oral Care and Personal Care Categories • Directly reporting to GM. • Lead the development & execution of marketing strategy & plans for the brand to maximize mid-term, long-term volume & profit flow and increase the long-term value of the brand. • Also managed re-branding process of Banat Home Care brand as Bella (for 9 months) • Also implemented a marketing strategy for Bella brand to meet established sales or market share targets • Conduct market… Show more • Responsible for Banat’s Oral Care and Personal Care Categories • Directly reporting to GM. • Lead the development & execution of marketing strategy & plans for the brand to maximize mid-term, long-term volume & profit flow and increase the long-term value of the brand. • Also managed re-branding process of Banat Home Care brand as Bella (for 9 months) • Also implemented a marketing strategy for Bella brand to meet established sales or market share targets • Conduct market research, monitors and analyze product performance, market trends, consumer behavior • Works closely with other departments/branches such as Sales/Trade Marketing/R&D/Production • Lead the management of agencies (ATL, BTL, PR, Digital) deliverables, timelines and budgets to deliver marketing initiatives • Establish and drive brand volume, share, and profit objectives • Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability • Manage overall brand portfolio and product mix to maximise profitability • Develop understanding of category including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand roadmap, growth drivers, and brand plan • Working closely with R&D Unit to make new product development and cost customization processes. Show less



Hayat

• Türkiye
• Manufacturing
• 700 & Above Employee

• Key Account Sales Specialist

  • Nov 2017 - Oct 2020

  • Dealing with mostly Purchasing Department and the other deparments (i.e. Logistics) of the customer • Preparing Price lists, catalogue / activity offers. • Monitoring, controlling actual product portfolio • Preparing presentations for customer visits in line with expected targets, investigating their needs, finding solutions, producing projects to maximize customer satisfaction, company development and profitability ratio • Knowledge of competitive brands and pricing •… Show more • Dealing with mostly Purchasing Department and the other deparments (i.e. Logistics) of the customer • Preparing Price lists, catalogue / activity offers. • Monitoring, controlling actual product portfolio • Preparing presentations for customer visits in line with expected targets, investigating their needs, finding solutions, producing projects to maximize customer satisfaction, company development and profitability ratio • Knowledge of competitive brands and pricing • Coordinating and monitoring all invoice processes with Finance/Accounting and Customer Services Departments • Serve as the link of communication between key customers and internal teams • Working closely with Marketing (To act coordinately with the brand strategy) and Customer Services Departments • Analyzing and keeping track of competitors and other customers in the industry • Active Field Visits in Istanbul and other cities, developing new plans and controlling stores • Monthly key account analysis; supervising the after-sales service with Sales Support Department

• Home Care Category Marketing Specialist

  • Jul 2017 - Nov 2017

  • Responsible from Hard Surface(Surface Cleaner, Bleach, Cream, Sprey) & Dishwashing Categories. • Closely monitors and analyzes sales volumes, market share trends and competitive activity. • Planning, chasing all digital campaigns/strategies • Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). •… Show more • Responsible from Hard Surface(Surface Cleaner, Bleach, Cream, Sprey) & Dishwashing Categories. • Closely monitors and analyzes sales volumes, market share trends and competitive activity. • Planning, chasing all digital campaigns/strategies • Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). • Analyze industry, competition and market trends • Present and execute creative ideas for marketing activities • Implementing/adapting Global Home Care Category Strategies to Turkey • Developing and implementing strategies to increase sales, working closely with Sales • Analyzing data to report on brand growth • Responsible from in-store communication and shopper communication of the campaigns

• Shopper Marketing Senior Specialist

  • Mar 2017 - Jun 2017

  Istanbul, Turkey • Management of all Shopper Marketing activities for all categories within company • Developing the shopper marketing strategy for the business based on shopper insights • Developing shopper platforms/activations that drive sales growth • Developing/ management point of sale suites for use in store, stand and other POP materials. • Integrated workflow with Brand Management Teams and Sales Departments • Project management of various marketing campaigns targeting customers •… Show more • Management of all Shopper Marketing activities for all categories within company • Developing the shopper marketing strategy for the business based on shopper insights • Developing shopper platforms/activations that drive sales growth • Developing/ management point of sale suites for use in store, stand and other POP materials. • Integrated workflow with Brand Management Teams and Sales Departments • Project management of various marketing campaigns targeting customers • Tracking and reporting results of in store marketing campaigns • Developing the shopper marketing strategy for the business based on shopper insights • Managing Shopper Marketing Budget and maximising return on investment • Tracks spend, invoices and PO's ensuring efficient management of budgets

• Senior Assistant Brand Manager

  • Oct 2016 - Mar 2017

  İstanbul, Türkiye • Reporting marketing strategy, ATL/BTL communication plan, competitor analysis and results to • Global Marketing Manager • Preparing data based reports about Export Markets and Subsidiaries • Working for New Product Development Processes according to needs of markets • Differentiating marketing activities according to consumers’ disposition towards the brand • Following the market dynamics and competition in the assigned market. Develops and executies recommendations and… Show more • Reporting marketing strategy, ATL/BTL communication plan, competitor analysis and results to • Global Marketing Manager • Preparing data based reports about Export Markets and Subsidiaries • Working for New Product Development Processes according to needs of markets • Differentiating marketing activities according to consumers’ disposition towards the brand • Following the market dynamics and competition in the assigned market. Develops and executies recommendations and executes action plans accordingly • Support the Senior Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget

• Event Marketing Senior Specialist / Kıdemli Etkinlik Uzmanı

  • Apr 2015 - Oct 2016

  Istanbul, Turkey • Working in Corporate Communication&Relations Department, under PR&Event Unit • Planning and executing events and event marketing (fairs&congresses&sponsorships&product or new country entry launch activities&facility openings&market activities) • Developing and managing marketing campaigns with understanding needs of Hayat Kimya • Brands, their strategy and needs & Corporate communication-based projects • Managing Partner and Sponsor relationships (Sponsorship designing, planning… Show more • Working in Corporate Communication&Relations Department, under PR&Event Unit • Planning and executing events and event marketing (fairs&congresses&sponsorships&product or new country entry launch activities&facility openings&market activities) • Developing and managing marketing campaigns with understanding needs of Hayat Kimya • Brands, their strategy and needs & Corporate communication-based projects • Managing Partner and Sponsor relationships (Sponsorship designing, planning and executing • Marketing events to target audiences • 3rd Party and provider management • Offering new Project ideas and business development-based contents to Marketing Department • Working with Inner Departments for event-based projects, such as Sales • Managing relevant Brand Engagement assets and events activation budgets, monitoring, and reporting monthly and quarterly • Nigeria Country Launch Event - Lagos, Nigeria May 2015 • Hayat Kimya R&D Center Facility Opening Ceremony - İzmit, Turkey April 2016 • Hayat Kimya Global Corporate Infographic video planning, executing and preparing Project • ‘Yerel Zincirler Buluşuyor’ Hayat Kimya Gala Dinner Sponsorship Management - April 2015 & April 2016 • Bingo Country Launch Event Monitoring, Consultancy - Algiers, Algeria September 2015 • Molfix Algeria Happiness For All Project with Tuba Büyüküstün - Algiers, Algeria, March 2016 • IBS Mother&Baby&Child Fair Molfix Sponsorship – December 2015 • Brand Week 2015 Familia Sponsorship –November 2015 • Bingo New Marketing Strategy Launch Event to Sales Units - January 2016 • Molped New Marketing Strategy Launch Event to Sales Units - August 2016



College Engagement Marketing Agency

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Senior Project Coordinator

  • Jul 2012 - Jan 2015

  Istanbul, Turkey • Event & Festival & Concert Planning / Budgeting / Operational Planning & Practices • Development of Marketing Strategies for customers • Sponsorship Agreements for Events & Festivals & Concerts • Managing Purchasing Processes & Supply Management of Customers • Sziget Festival Budapest 2013 - Field Manager for Mey Diageo • Kıbrıs Rakı Festival 2013/2014 - General Coordinator & Field Manager • Avea Whitefest 2013/2014 - General Coordination • Avea Whitefest 2013 -… Show more • Event & Festival & Concert Planning / Budgeting / Operational Planning & Practices • Development of Marketing Strategies for customers • Sponsorship Agreements for Events & Festivals & Concerts • Managing Purchasing Processes & Supply Management of Customers • Sziget Festival Budapest 2013 - Field Manager for Mey Diageo • Kıbrıs Rakı Festival 2013/2014 - General Coordinator & Field Manager • Avea Whitefest 2013/2014 - General Coordination • Avea Whitefest 2013 - Signal&Intersport Account Manager • Corporate W eekend 2013/2014- General Coordination • Corporate Weekend 2013 – Signal & Intersport Account Manager • Avea Whitefest 2014 – Balparmak & Intersport Account Manager • Istanblue Night 28.02.2014 - Craig David Roxy Performance Field Manager Show less



Sistem Global Teknoloji

• Türkiye
• Research
• 1 - 100 Employee

• Business Developer

  • Jan 2009 - Nov 2009

  İstanbul • Coordinating marketing activities for Novicor Technology • Making company and sector analysis • Determining potential customers, arranging meetings and making visits • Following up events and fairs, expos • Analyzing customers’ projects according to R&D standards • Writing daily reports, analyzing the potential and regular customers, entry of existing businesses on • Customer Relationship Management Programme ‘’Sugar CRM’’



TESEV

• Intern at Foreign Policy Department

  • Jun 2007 - Oct 2007



Doğan TV Holding

• Türkiye
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Intern at DMC Facility Management

  • Jul 2006 - Sep 2006