Rachel Johnson
Business Development Manager/ Business Director at Loyalty New Zealand- Claim this Profile
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Bio
Katie Ferro MAICD
Rachel is an amazingly motived, talented person. When I hired Rachel to join my team as a Team Leader, I was thrilled to be able to quickly take a step back and focus on other aspects of our business, knowing that Rachel’s team was in safe hands. Her passion for her team and for her clients was palpable. Rachel’s love for growing and developing people led her to be one of our most successful Team Leaders, delivering outstanding results for her team, her clients and our business. Her extensive experience coupled with her energy, attitude and dedication made working with Rachel a true joy. She is truly talented as a people leader, strong relationship builder and skilled presenter. I look forward to seeing the positive impact Rachel will continue to have on her people and clients as they journey with her into the future.
Mark Wood
In 2011, I needed a Sales & Marketing manager to help with a startup business, LateralLife NZ, an inbound (and now outbound) operator for luxury travel to New Zealand. We have our Head Office in London, UK, but New Zealand was a new destination for the company so the job incorporated many facets but primarily market research, organisational systems, process and procedure (incl transaction templates). This role required someone who would respond with autonomy and be self-motivated to find information and provide solutions. I was extremely impressed with Rachel's work ethic, transferable skills in a new sector and, in many cases out of necessity, her creative thinking. Rachel is very competent at core roles and systems and I was able to leave her broad tasks with complete confidence that thy would be delivered on time. I was very sad to lose her when she moved to Australia but am grateful that the business was in such good hands from inception. I would gladly recommend Rachel to future roles.
Katie Ferro MAICD
Rachel is an amazingly motived, talented person. When I hired Rachel to join my team as a Team Leader, I was thrilled to be able to quickly take a step back and focus on other aspects of our business, knowing that Rachel’s team was in safe hands. Her passion for her team and for her clients was palpable. Rachel’s love for growing and developing people led her to be one of our most successful Team Leaders, delivering outstanding results for her team, her clients and our business. Her extensive experience coupled with her energy, attitude and dedication made working with Rachel a true joy. She is truly talented as a people leader, strong relationship builder and skilled presenter. I look forward to seeing the positive impact Rachel will continue to have on her people and clients as they journey with her into the future.
Mark Wood
In 2011, I needed a Sales & Marketing manager to help with a startup business, LateralLife NZ, an inbound (and now outbound) operator for luxury travel to New Zealand. We have our Head Office in London, UK, but New Zealand was a new destination for the company so the job incorporated many facets but primarily market research, organisational systems, process and procedure (incl transaction templates). This role required someone who would respond with autonomy and be self-motivated to find information and provide solutions. I was extremely impressed with Rachel's work ethic, transferable skills in a new sector and, in many cases out of necessity, her creative thinking. Rachel is very competent at core roles and systems and I was able to leave her broad tasks with complete confidence that thy would be delivered on time. I was very sad to lose her when she moved to Australia but am grateful that the business was in such good hands from inception. I would gladly recommend Rachel to future roles.
Katie Ferro MAICD
Rachel is an amazingly motived, talented person. When I hired Rachel to join my team as a Team Leader, I was thrilled to be able to quickly take a step back and focus on other aspects of our business, knowing that Rachel’s team was in safe hands. Her passion for her team and for her clients was palpable. Rachel’s love for growing and developing people led her to be one of our most successful Team Leaders, delivering outstanding results for her team, her clients and our business. Her extensive experience coupled with her energy, attitude and dedication made working with Rachel a true joy. She is truly talented as a people leader, strong relationship builder and skilled presenter. I look forward to seeing the positive impact Rachel will continue to have on her people and clients as they journey with her into the future.
Mark Wood
In 2011, I needed a Sales & Marketing manager to help with a startup business, LateralLife NZ, an inbound (and now outbound) operator for luxury travel to New Zealand. We have our Head Office in London, UK, but New Zealand was a new destination for the company so the job incorporated many facets but primarily market research, organisational systems, process and procedure (incl transaction templates). This role required someone who would respond with autonomy and be self-motivated to find information and provide solutions. I was extremely impressed with Rachel's work ethic, transferable skills in a new sector and, in many cases out of necessity, her creative thinking. Rachel is very competent at core roles and systems and I was able to leave her broad tasks with complete confidence that thy would be delivered on time. I was very sad to lose her when she moved to Australia but am grateful that the business was in such good hands from inception. I would gladly recommend Rachel to future roles.
Katie Ferro MAICD
Rachel is an amazingly motived, talented person. When I hired Rachel to join my team as a Team Leader, I was thrilled to be able to quickly take a step back and focus on other aspects of our business, knowing that Rachel’s team was in safe hands. Her passion for her team and for her clients was palpable. Rachel’s love for growing and developing people led her to be one of our most successful Team Leaders, delivering outstanding results for her team, her clients and our business. Her extensive experience coupled with her energy, attitude and dedication made working with Rachel a true joy. She is truly talented as a people leader, strong relationship builder and skilled presenter. I look forward to seeing the positive impact Rachel will continue to have on her people and clients as they journey with her into the future.
Mark Wood
In 2011, I needed a Sales & Marketing manager to help with a startup business, LateralLife NZ, an inbound (and now outbound) operator for luxury travel to New Zealand. We have our Head Office in London, UK, but New Zealand was a new destination for the company so the job incorporated many facets but primarily market research, organisational systems, process and procedure (incl transaction templates). This role required someone who would respond with autonomy and be self-motivated to find information and provide solutions. I was extremely impressed with Rachel's work ethic, transferable skills in a new sector and, in many cases out of necessity, her creative thinking. Rachel is very competent at core roles and systems and I was able to leave her broad tasks with complete confidence that thy would be delivered on time. I was very sad to lose her when she moved to Australia but am grateful that the business was in such good hands from inception. I would gladly recommend Rachel to future roles.
Experience
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Loyalty NZ
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New Zealand
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Advertising Services
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100 - 200 Employee
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Business Development Manager/ Business Director
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May 2018 - Present
Responsible for relationship management, financial performance and value delivery of the Flybuys programme to a Loyalty NZ shareholder, and additional client partners. Strategic development of data led loyalty and digital marketing plan, with commercially beneficial outcomes. Responsible for relationship management, financial performance and value delivery of the Flybuys programme to a Loyalty NZ shareholder, and additional client partners. Strategic development of data led loyalty and digital marketing plan, with commercially beneficial outcomes.
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IRI
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United States
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Market Research
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700 & Above Employee
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Account Director/Team Leader
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Sep 2014 - Mar 2018
Led a team of 7 passionate consultants to deliver revenue growth across the portfolio, ahead of the industry average. Developed and coached team to deliver recommendations by translating data into meaningful actionable insights. Led negotiation of RFP and contract renewals across client base that comprised of 100 accounts, in both Sydney and Brisbane. Partnered with Healthcare team to educate on Daigou and impact on local sales. Led a team of 7 passionate consultants to deliver revenue growth across the portfolio, ahead of the industry average. Developed and coached team to deliver recommendations by translating data into meaningful actionable insights. Led negotiation of RFP and contract renewals across client base that comprised of 100 accounts, in both Sydney and Brisbane. Partnered with Healthcare team to educate on Daigou and impact on local sales.
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Senior Account Manager
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Apr 2013 - Sep 2014
Provided analyses and recommendations to two key Platinum Global Clients. Joint Business Plan ownership and delivery on targets. Coached and mentored 2 team analysts, and several offshore analysts. Delivered presentations to key stakeholders at client with identified opportunities and recommendations. Provided analyses and recommendations to two key Platinum Global Clients. Joint Business Plan ownership and delivery on targets. Coached and mentored 2 team analysts, and several offshore analysts. Delivered presentations to key stakeholders at client with identified opportunities and recommendations.
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Volunteer overseas
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Aug 2012 - Feb 2013
Took a gap year to pay it forward through teaching English in Vietnam. Took a gap year to pay it forward through teaching English in Vietnam.
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Sales and Marketing
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Feb 2012 - Aug 2012
Delay of teaching timeline led to opportunity to partner the business owner to establish a UK based luxury travel in the New Zealand market. Utilised expertise around relationships, research, development of go to market plan, and action orientation. Delay of teaching timeline led to opportunity to partner the business owner to establish a UK based luxury travel in the New Zealand market. Utilised expertise around relationships, research, development of go to market plan, and action orientation.
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The Arnott's Group
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Australia
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Manufacturing
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700 & Above Employee
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Category Development Manager
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Jun 2010 - Dec 2011
Coaching and leadership of a team of 3 category managers to deliver against revenue and profit targets. Included trade promotional strategies, go to market plans for NPD and conduit between marketing and sales team to ensure successful business delivery of annual targets. Coaching and leadership of a team of 3 category managers to deliver against revenue and profit targets. Included trade promotional strategies, go to market plans for NPD and conduit between marketing and sales team to ensure successful business delivery of annual targets.
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Wattie's (Kraft Heinz)
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New Zealand
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Food and Beverage Services
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300 - 400 Employee
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Sales Manager - Beverages
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May 2009 - Jun 2010
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Category Manager
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Feb 2007 - May 2009
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Account Manager
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Jul 2004 - Jan 2007
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Account Manager
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Aug 2003 - Jun 2004
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Field Marketing Manager
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Oct 1997 - Jul 2003
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Education
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1998 - 1999
University of Auckland
Postgraduate Diploma of Business, Marketing -
1994 - 1997
University of Otago
Diploma of Home Science
Community
