Social Media Specialist

• Nov 2021 - Present

• Using social media marketing tools to create and maintain client company's brand • Working with marketing team to develop social media marketing campaigns • Analyzing the clients digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs • Post creation for Instagram, Facebook and LinkedIn • Google and FB Ad Curation • Update posts to include relevant keywords for search engine optimization • Hashtag Research and optimization • Content curation and distribution across platforms • Story creation and distribution • IG Reel creation and distribution • Interacting with client audience via the social media accounts (Engagement Work) • Video Content ideation and curation Show less