Experience

Gales® Footwear

• United States
• Footwear Manufacturing
• 1 - 100 Employee

• Founder, CEO

  • May 2020 - Present

  Los Angeles, California, United States Techstars backed, Gales® is the first brand of Smart PPE Footwear® solving the crisis for 59M healthcare professionals who are currently exposed to infection and disease in unprotected footwear. Crowdsourced designed directly with healthcare professionals and working alongside the Director of Nurse Entrepreneurship and Innovation Rebecca Love, Gales® is leading the charge to complete the bio-safe uniform for the Healthcare industry.



Techstars

• Venture Capital and Private Equity Principals
• 500 - 600 Employee

• Mentor

  • Mar 2022 - Present

  Los Angeles Metropolitan Area Techstars connects investors with the most promising startups to create real change around the world. 2,620 graduate companies | $16.5B total funding | $63.3B all-time graduate market cap.



National League for Nursing

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Advisory Council Member

  • May 2021 - Present

  The premier organization for nurse educators offers professional development, teaching resources, research grants, testing services, and public policy initiatives to its nearly 45,000 individual and 1,100 institutional members, comprising nursing education programs across higher education and health care.



SONSIEL - Society of Nurse Scientists, Innovators, Entrepreneurs & Leaders

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Mentor / Coach

  • Nov 2020 - Present



Rob McAllan

• Retail Apparel and Fashion

• Founder, CEO

  • Jun 2014 - May 2020

  New York, NY Founded and oversaw the development and running of processes, including product, branding, D2C website, sourcing, manufacturing, shipping and fulfillment, warehousing, customer service, marketing, pricing, press, social media, customer acquisition, affiliates, forecasting, profitability, financial management and B2B partnerships. » Invested $400K and became a GQ featured luxury designer with endorsements from Platinum Recording Artists, Emmy Winners, Oscar Nominees and Media Icons, and… Show more Founded and oversaw the development and running of processes, including product, branding, D2C website, sourcing, manufacturing, shipping and fulfillment, warehousing, customer service, marketing, pricing, press, social media, customer acquisition, affiliates, forecasting, profitability, financial management and B2B partnerships. » Invested $400K and became a GQ featured luxury designer with endorsements from Platinum Recording Artists, Emmy Winners, Oscar Nominees and Media Icons, and features in mainstream publications, prime time television, premieres, red carpets and the Official FIFA World Cup. » Piloted a luxury market first-of-its-kind co-branded shoe launch and scholarship donation with The Macallan Whiskey. Show less



GeistM

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President, Head of Business Development

  • Apr 2016 - Apr 2020

  New York, NY Spearheaded overall aspects of global business development and revenue growth in MarTech enterprise solutions for D2C and B2B customer acquisition. Utilized business acumen to develop effective business, branding, product and pricing strategies for competitive market positioning and generation of B2B sales to C-Suite decision makers. » Built and lead business development team and organization, perfecting go-to-market strategies, securing strategic partnerships, and signing 200+ hyper-growth… Show more Spearheaded overall aspects of global business development and revenue growth in MarTech enterprise solutions for D2C and B2B customer acquisition. Utilized business acumen to develop effective business, branding, product and pricing strategies for competitive market positioning and generation of B2B sales to C-Suite decision makers. » Built and lead business development team and organization, perfecting go-to-market strategies, securing strategic partnerships, and signing 200+ hyper-growth start-up portfolio companies, generating $5Bn in total partner sales. » Achieved bottom-line results by leading record-breaking 17,447% company-wide revenue growth with $90M in annual recurring revenue. » Played a key role expanding margins and leading exponential year over year deal growth, resulting in achieving recognition as the Inc. 500 and Crain’s Fast 50 #1 Fastest Growing NY MarTech in 2018 and 2019. Show less



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• GQ Insider

  • Feb 2016 - Jan 2020

  New York, NY Brand ambassador of luxury partnerships with GQ. » GQ Magazine features in September 2017 and July 2016 print issues. » GQ Insider class of 2016 and GQ Insider of the Month May 2016.



Roc Nation

• United States
• Entertainment Providers
• 300 - 400 Employee

• Director, Marketing and Development

  • Sep 2014 - Mar 2015

  New York, NY Developed marketing and brand strategy across digital media, social influencers, artist collaborations, live events, brand partnerships, and global entertainment labels, agencies, and brands at Roc Nation’s joint venture with Philymack. » Lead New York division recruiting talent, managing artists, signing partnership deals, building relationships, and executing marketing vision.



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Director, Marketing and Development

  • Jun 2013 - Aug 2014

  New York, NY Provided pivotal leadership and strategic direction, leading marketing and brand development of Platinum recording artists including Prince, Demi Lovato, The Jonas Brothers, Fifth Harmony, Camila Cabello, Nicole Scherzinger and others at Epic Records, SYCO, and Philymack. » Sourced and secured 7 figure licensing, endorsement and brand deals. » Managed 7 figure budgets and lead marketing across publicity, sales, promotion, and creative executive teams.



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Client Strategy and Digital Media

  • Sep 2009 - Jun 2013

  Los Angeles, CA Created and joined new divisions within CAA to unify companywide strategy, package cross-departmental deals, and sign / retain higher profile brands and clients. Built new models, bridged communication gaps, and packaged first-of-its-kind digital and brand deal packages. Pitched, developed and led brand direct and agency relationships across top global spending brands. » Envisioned, developed, and implemented brand strategy roadmaps for top 20 overall clients and brands of the agency across… Show more Created and joined new divisions within CAA to unify companywide strategy, package cross-departmental deals, and sign / retain higher profile brands and clients. Built new models, bridged communication gaps, and packaged first-of-its-kind digital and brand deal packages. Pitched, developed and led brand direct and agency relationships across top global spending brands. » Envisioned, developed, and implemented brand strategy roadmaps for top 20 overall clients and brands of the agency across all companywide divisions including licensing, endorsements, sponsorships, film, tv, music, sports, and digital. » Acknowledged as a core representative of Marvel, Pepsi, GM, Ryan Seacrest, Scooter Braun, JJ Abrams, Miley Cyrus, Justin Bieber, Pitbull, Katy Perry, Jessica Alba +. Show less