Ricky Pinela
Social Media Manager (Pizza Influencer) at Slice- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Memes Native or bilingual proficiency
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Bio
Experience
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Slice
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United States
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Software Development
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500 - 600 Employee
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Social Media Manager (Pizza Influencer)
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Oct 2023 - Present
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Kairos HQ
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Social Media Manager
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Oct 2021 - Sep 2023
• Host, produce, and edit multiple video series, including “The Bop or Flop Show,” which has amassed 286K followers in less than one year. • Support and execute social strategy for the Bilt Rewards and Kairos HQ social accounts, including monthly “Rent Day” marketing and social-media campaigns. • Create graphics (Photoshop, Canva), edit videos (Adobe Premiere), and film social ads. • Assist in the influencer marketing—including outreach, contract negotiation, and talent relations. • Host, produce, and edit multiple video series, including “The Bop or Flop Show,” which has amassed 286K followers in less than one year. • Support and execute social strategy for the Bilt Rewards and Kairos HQ social accounts, including monthly “Rent Day” marketing and social-media campaigns. • Create graphics (Photoshop, Canva), edit videos (Adobe Premiere), and film social ads. • Assist in the influencer marketing—including outreach, contract negotiation, and talent relations.
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Tinder
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United States
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Software Development
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400 - 500 Employee
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Host + Producer (short form video)
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Apr 2022 - Apr 2023
Host and Producer of social-first video interview series, "Hot Takes." Host and Producer of social-first video interview series, "Hot Takes."
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The New Yorker
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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Associate Social Media Manager
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Feb 2021 - Oct 2021
• Created original content for The New Yorker social media accounts, including photo and video assets. • Managed, scheduled, optimized and published content across social platforms for features and covers. • Produced and executed content calendars for Facebook, Twitter, and Instagram. • Collaborated with the editorial, art, advertising, and video teams to promote features and products. • Created monthly reports with top/bottom performing content insights and takeaways. • Assisted… Show more • Created original content for The New Yorker social media accounts, including photo and video assets. • Managed, scheduled, optimized and published content across social platforms for features and covers. • Produced and executed content calendars for Facebook, Twitter, and Instagram. • Collaborated with the editorial, art, advertising, and video teams to promote features and products. • Created monthly reports with top/bottom performing content insights and takeaways. • Assisted in social roll out and live event coverage for the New Yorker Festival. Show less • Created original content for The New Yorker social media accounts, including photo and video assets. • Managed, scheduled, optimized and published content across social platforms for features and covers. • Produced and executed content calendars for Facebook, Twitter, and Instagram. • Collaborated with the editorial, art, advertising, and video teams to promote features and products. • Created monthly reports with top/bottom performing content insights and takeaways. • Assisted… Show more • Created original content for The New Yorker social media accounts, including photo and video assets. • Managed, scheduled, optimized and published content across social platforms for features and covers. • Produced and executed content calendars for Facebook, Twitter, and Instagram. • Collaborated with the editorial, art, advertising, and video teams to promote features and products. • Created monthly reports with top/bottom performing content insights and takeaways. • Assisted in social roll out and live event coverage for the New Yorker Festival. Show less
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Brut America
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United States
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Online Media
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1 - 100 Employee
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Social Media Producer (TikTok)
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May 2020 - Feb 2021
• Led and managed Brut’s strategy on TikTok, growing the account’s following by 200K. • Strategized and executed creative social content and campaigns for Brut’s global Snapchat audience to help drive audience growth and retention (grew subscriber count to 144.3K within its first quarter). • Produced daily social content across all platforms, including story pitching, research, copywriting, casting & managing talent, pre- and post-production. • Oversaw and managed all live-event… Show more • Led and managed Brut’s strategy on TikTok, growing the account’s following by 200K. • Strategized and executed creative social content and campaigns for Brut’s global Snapchat audience to help drive audience growth and retention (grew subscriber count to 144.3K within its first quarter). • Produced daily social content across all platforms, including story pitching, research, copywriting, casting & managing talent, pre- and post-production. • Oversaw and managed all live-event coverage for the brand’s social, including concerts + award shows. • Pitched, organized, and executed influencer and talent partnerships to create engaging Stories. • Maintained cross-team content calendars across US, French and Indian markets, to drive global growth. Show less • Led and managed Brut’s strategy on TikTok, growing the account’s following by 200K. • Strategized and executed creative social content and campaigns for Brut’s global Snapchat audience to help drive audience growth and retention (grew subscriber count to 144.3K within its first quarter). • Produced daily social content across all platforms, including story pitching, research, copywriting, casting & managing talent, pre- and post-production. • Oversaw and managed all live-event… Show more • Led and managed Brut’s strategy on TikTok, growing the account’s following by 200K. • Strategized and executed creative social content and campaigns for Brut’s global Snapchat audience to help drive audience growth and retention (grew subscriber count to 144.3K within its first quarter). • Produced daily social content across all platforms, including story pitching, research, copywriting, casting & managing talent, pre- and post-production. • Oversaw and managed all live-event coverage for the brand’s social, including concerts + award shows. • Pitched, organized, and executed influencer and talent partnerships to create engaging Stories. • Maintained cross-team content calendars across US, French and Indian markets, to drive global growth. Show less
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Orlando Sentinel
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United States
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Newspaper Publishing
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300 - 400 Employee
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Digital Producer
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Jul 2019 - Jan 2020
• Wrote and produced trending news stories, features, and reviews, along with social content and copy. • Managed the outlet’s presence across social channels while tracking regular analytics. • Engaged in community management across social channels. • Implemented best SEO practices across owned and earned channels. • Drafted and scheduled breaking news push notifications and email blasts to digital and print subscribers. • Wrote and produced trending news stories, features, and reviews, along with social content and copy. • Managed the outlet’s presence across social channels while tracking regular analytics. • Engaged in community management across social channels. • Implemented best SEO practices across owned and earned channels. • Drafted and scheduled breaking news push notifications and email blasts to digital and print subscribers.
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Brut America
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United States
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Online Media
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1 - 100 Employee
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Snapchat Producer
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Mar 2019 - Jul 2019
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Vans Warped Tour
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United States
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Entertainment Providers
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1 - 100 Employee
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Field Marketing Specialist - Sponsorships
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Jun 2017 - Jul 2019
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Billboard
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Social Media Intern
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Jan 2019 - Mar 2019
• Scheduled and posted content using SocialFlow, Twitter Media Studio, and Facebook Business Manager. • Wrote engaging social copy for all of Billboard’s social accounts (Facebook, Twitter, Instagram). • Captured original content during live concerts and artist takeovers. • Managed and maintained multiple editorial calendars. • Live tweeted during award shows (Grammys, Oscars). • Scheduled and posted content using SocialFlow, Twitter Media Studio, and Facebook Business Manager. • Wrote engaging social copy for all of Billboard’s social accounts (Facebook, Twitter, Instagram). • Captured original content during live concerts and artist takeovers. • Managed and maintained multiple editorial calendars. • Live tweeted during award shows (Grammys, Oscars).
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Rolling Stone
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Book and Periodical Publishing
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100 - 200 Employee
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Editorial Intern
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Jan 2018 - Apr 2018
• Updated album, concert, television and movie release lists. • Constructed research packets for features and cover stories. • Transcribed interviews to be featured in magazine and online. • Assisted in administrative duties. • Updated album, concert, television and movie release lists. • Constructed research packets for features and cover stories. • Transcribed interviews to be featured in magazine and online. • Assisted in administrative duties.
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Social Media/Morning Show Intern
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Sep 2016 - Dec 2016
• Planned and scheduled daily Twitter and Facebook posts. • Utilized Facebook Live and Instagram Live to engage with fans. • Drafted weekly editorial content for the show’s blog. • Monitored posts and comments across all social media platforms. • Served as on-air talent. • Coordinated on-air competitions and prizes. • Managed station presence at local concerts and events. • Drafted and scheduled daily written posts for social platforms, as well as weekly editorial content… Show more • Planned and scheduled daily Twitter and Facebook posts. • Utilized Facebook Live and Instagram Live to engage with fans. • Drafted weekly editorial content for the show’s blog. • Monitored posts and comments across all social media platforms. • Served as on-air talent. • Coordinated on-air competitions and prizes. • Managed station presence at local concerts and events. • Drafted and scheduled daily written posts for social platforms, as well as weekly editorial content for the show’s blog. Show less • Planned and scheduled daily Twitter and Facebook posts. • Utilized Facebook Live and Instagram Live to engage with fans. • Drafted weekly editorial content for the show’s blog. • Monitored posts and comments across all social media platforms. • Served as on-air talent. • Coordinated on-air competitions and prizes. • Managed station presence at local concerts and events. • Drafted and scheduled daily written posts for social platforms, as well as weekly editorial content… Show more • Planned and scheduled daily Twitter and Facebook posts. • Utilized Facebook Live and Instagram Live to engage with fans. • Drafted weekly editorial content for the show’s blog. • Monitored posts and comments across all social media platforms. • Served as on-air talent. • Coordinated on-air competitions and prizes. • Managed station presence at local concerts and events. • Drafted and scheduled daily written posts for social platforms, as well as weekly editorial content for the show’s blog. Show less
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DoSomething.org
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United States
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Non-profit Organizations
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100 - 200 Employee
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Public Relations Intern
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Jun 2016 - Aug 2016
DoSomething.org is one of the largest global organizations for young people and social change. With 5.3 million members in 130 countries, DoSomething.org gives young people ways to take action on any cause, any time, anywhere. • Worked with YouTube and Vine stars on content integration partnerships. • Implemented PR strategy for cause campaigns featured by companies including ESPN, Johnson & Johnson, TeenVogue, truth, and J-14. • Utilized Cision to track press coverage and media… Show more DoSomething.org is one of the largest global organizations for young people and social change. With 5.3 million members in 130 countries, DoSomething.org gives young people ways to take action on any cause, any time, anywhere. • Worked with YouTube and Vine stars on content integration partnerships. • Implemented PR strategy for cause campaigns featured by companies including ESPN, Johnson & Johnson, TeenVogue, truth, and J-14. • Utilized Cision to track press coverage and media lists. • Wrote press releases and coordinated PSA logistics.
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Social Media Intern
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Jan 2016 - May 2016
• Tracked and reported weekly social content performance to increase growth. • Assisted in the development of the brand’s visual social content across all platforms. • Engaged with the community through direct responses across social media channels. • Developed a consistent brand identity and voice for the company’s social presence. • Drafted and edited copy for DoSomething’s digital platforms, including their mobile app geared towards social good.
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What's Trending
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United States
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Entertainment Providers
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1 - 100 Employee
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Editorial Intern
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Mar 2014 - Mar 2015
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Education
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University of Central Florida