Juan Calderon
Digital Marketing Director at Xponential Technologies- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Marketing Analytics
EmeritusNov, 2022- Nov, 2024 -
English EF SET Certificate
EF Education FirstSep, 2022- Nov, 2024
Experience
-
Xponential Technologies
-
Ecuador
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Digital Marketing Director
-
Apr 2023 - Present
• Orchestrated brand management initiatives, ensuring brand consistency and clarity. • Executed targeted LinkedIn campaigns resulting in a 40% increase in engagement. • Enhanced brand recognition by 25% within the target markets. • Spearheaded international lead generation efforts in Colombia, Mexico, and Central America. • Generated a total of 70 high-quality leads and identified 16 potential partner organizations. • Achieved a 30% conversion rate on international leads into sales-qualified opportunities. • Contributed to a 20% growth in SaaS and PaaS product adoption in the specified regions. • Implemented data-driven strategies that led to a 15% boost in customer retention. • Fostered strategic partnerships that resulted in a 10% increase in market share. Show less
-
-
-
Premium Roses Co
-
United States
-
Retail Florists
-
1 - 100 Employee
-
Senior Digital Marketing Specialist
-
Nov 2022 - May 2023
• Achieved a ROAS of 5:1 for Meta ads by developing highly engaging ad creatives, testing different ad formats, and refining targeting options. • Generated 10k+ new followers on TikTok and increased engagement rates by 300% by creating viral videos and leveraging TikTok's algorithm to increase visibility. • Increased Pinterest ad conversion rates by 45% through A/B testing, creative optimization, and targeting refinements. • Achieved a 20% decrease in CPA for Google Ads by identifying and eliminating underperforming campaigns, optimizing ad copy and landing pages, and leveraging automation tools. Improved click-through rates by 50% for Sponsored Display campaigns by creating eye-catching and engaging ad creatives that attracted the attention of potential customers. • Increased product visibility and sales by 100% through Amazon SEO optimization, including optimizing product titles, descriptions, and keywords. • Achieved a 20% decrease in ACoS for all campaigns by implementing effective bidding strategies and refining campaign targeting options. • Developed and executed an Amazon advertising strategy that increased overall revenue by 30% and drove significant growth for the business. Show less
-
-
-
HLR Ingenieria
-
Ecuador
-
Automation Machinery Manufacturing
-
1 - 100 Employee
-
Senior Director Of Marketing
-
Oct 2020 - May 2023
MARKETING DIRECTOR in charge of the growth strategy. • Establish operation strategy in a team for improving sales from 8.000 to 35.000 a month. • Prepare data and information for making regular report data analysis weekly. • Leading a team of 6 professionals, including Brand Manager, Designers, Video Producers, Trade Marketing Coordinators, and Marketing Analysts. • Assist clients with branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $65,000 in 2 months • Managing marketing budgets for the company and its objectives. Sales budgeting of 1400 monthly and Marketing Budget of 2000 monthly • Managing of marketing collaterals for branding purposes, proposals, and event presentations that have generated more than 200k sales. • Development of webinars, live presentations for clients and internal teams to achieve better understanding of the products and reach the team objectives. Tools for this achievements: Meta Ads, Google Ads and LinkedIn Ads. SEO and SEM for the website traffic generated. Show less
-
-
-
MERELY FOR YOU
-
Ecuador
-
Business Consulting and Services
-
CMO
-
Sep 2017 - Oct 2020
- Developed and executed a comprehensive marketing strategy that aligned with the company's business objectives, resulting in a 26% increase in revenue growth. - Conducted market research and analyzed data to identify market trends, customer behavior, and competitive landscapes, which resulted in a 35% increase in market share growth. - Managed a team of 5 marketing professionals, providing guidance, feedback, and training to achieve team and company goals, resulting in a 25% increase in team productivity. - Oversaw the development of marketing materials, including branding, messaging, and content creation, which resulted in a 40% increase in engagement growth and a 15% increase in positive feedback from customers. - Developed and executed successful digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing, which resulted in a 50% increase in ROI and a 18% increase in the number of new leads. - E-commerce implementation: Launching the company e-commerce in Shopify and develop all the contents to rank up and achieve a community of 8000 followers in 2 weeks. - CRM for B2B and its operation: Implementation of the Hubspot CRM and its email marketing automation for the growth strategy of the company products and services. - BTL and Digital Marketing coordination: Be on charge of 4 to 7 events monthly that had place for the company to manage all the sales activities and public relations, as well as, the digital channels by which the company achieve a better reach of the growth needed - Market Research: Talk to 2 - 6 suppliers daily to manage the stocks needed to meet the company compromises. Show less
-
-
-
SEDICOIL
-
Ecuador
-
Business Analyst
-
Dec 2014 - May 2018
• Successfully conducted market research and analysis to identify market trends and opportunities for growth, resulting in a 20% increase in revenue over the course of one year. • Cost-saving measures that reduced expenses by 15% while maintaining high-quality products and services. • Achieved an accuracy rate of 95% in budgeting and forecasting, ensuring the company's financial stability and growth. • Successfully executed and monitored projects, resulting in an increase in customer satisfaction by 25%. • Created and implemented a financial model that improved decision-making and forecasting accuracy by 20%. • Successfully managed and communicated with remote teams, resulting in a 10% increase in productivity and efficiency. Show less
-
-
-
Ministerio del Ambiente, Agua y Transición Ecológica
-
Ecuador
-
Government Administration
-
200 - 300 Employee
-
Policy Analyst
-
Jul 2016 - Dec 2016
• Managed and updated the Ministry calendar, ensuring that all appointments were scheduled and organized in a timely and efficient manner. • Achieved a 100% on-time and accurate scheduling rate, resulting in the Team's Ministry ability to attend all important meetings and events. • Assisted with email management, responding to and prioritizing urgent emails and delegating les critical messages to appropriate staff members. • Maintained an average email response time of less than 2 hours, ensuring timely and effective communication with internal and external stakeholders. • Conducted online research and compiled data for various projects, ensuring that all information was accurate and up-to-date. • Drafted and edited documents, including proposals, reports, and presentations, ensuring that all materials were error-free and polished. • Received a 95% approval rating from team members for exceptional attention to detail and effective communication in document preparation. Show less
-
-
-
Novopan
-
Ecuador
-
International Business Specialist
-
Dec 2015 - Aug 2016
• Achieved a 95% on-time delivery rate for all international orders through proactive coordination with shipping and logistics companies. • Improved customer satisfaction ratings by 15% through effective communication and relationship-building with international customers and distributors. • Reduced export document processing time by 30% through process optimization and automation. • Increased market share in targeted international markets by 10% through effective marketing and promotional activities. Show less
-
-
Education
-
2012 - 2016
Pontificia Universidad Católica del Ecuador
Lic. Multilingüe en Negocios y Relaciones Internacionales, International Finance
Community
