James Chandler
Chief Marketing Officer at IAB UK- Claim this Profile
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Bio
Experience
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IAB UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Chief Marketing Officer
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Mar 2017 - Present
London
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Snap Inc.
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United States
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Software Development
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700 & Above Employee
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Brand Partnerships
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Nov 2016 - Mar 2017
London, United Kingdom
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Global Mobile Director
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Apr 2014 - Nov 2016
London A newly created role reporting into Mindshare’s Chief Digital Officer created to identify new opportunities for mobile revenue growth and innovation across the agency’s global network of 116 offices in 86 countries. + Established a global mobile taskforce of mobile leads with regional communities represented by local market mobile champions + Global owner of Life+ - Mindshare’s dedicated wearables & IoT unit + Re-evaluated Mindshare’s digital financial reporting to better recognise… Show more A newly created role reporting into Mindshare’s Chief Digital Officer created to identify new opportunities for mobile revenue growth and innovation across the agency’s global network of 116 offices in 86 countries. + Established a global mobile taskforce of mobile leads with regional communities represented by local market mobile champions + Global owner of Life+ - Mindshare’s dedicated wearables & IoT unit + Re-evaluated Mindshare’s digital financial reporting to better recognise global mobile billings & revenue, demonstrating a three figure percentage increase in year on year billings + PR & conference speaker. Highlights included: Kristal Elma Festival [Istanbul], IAB UK Mobile Engage [London], IAB UK Leadership Summit 2016 [London]. Also published in The Telegraph & interviewed for Bloomberg TV + Awarded Mobile Marketer of the Year at the 2014 Effective Mobile Marketing Awards + Mindshare won Global Mobile Agency of the Year at the 2015 MMA Smarties Awards + Became Global Digital Lead for Unilever from January 2016 in addition to mobile role. Responsible for leading our shared Digital Innovation Roadmap, driving Unilever's global brand partnership with Celtra & developing their ‘Next 9’ partner list. http://www.campaignlive.co.uk/news/1292147/james-chandler-promoted-lead-mindshares-global-mobile-activity/http://www.campaignlive.co.uk/news/1292147/james-chandler-promoted-lead-mindshares-global-mobile-activity/
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Head of Mobile UK
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Mar 2012 - Apr 2014
London, United Kingdom I was responsible for driving the development and growth of mobile across Mindshare UK - focusing on our core mobile media & mobile marketing products. + Developed a number of new mobile marketing products + Drove year on year mobile media billings up by 55% & grew out-of-scope mobile revenues by 150% + EMEA mobile lead coordinating across 22 markets + Brokered an exclusive mobile rich media partnership between Mindshare UK and Celtra – the first of it’s kind in the UK. +… Show more I was responsible for driving the development and growth of mobile across Mindshare UK - focusing on our core mobile media & mobile marketing products. + Developed a number of new mobile marketing products + Drove year on year mobile media billings up by 55% & grew out-of-scope mobile revenues by 150% + EMEA mobile lead coordinating across 22 markets + Brokered an exclusive mobile rich media partnership between Mindshare UK and Celtra – the first of it’s kind in the UK. + Active media contributor, appearing on: Channel 4 News, Sky News, Bloomberg TV, BBC World News, BBC Radio 4 and LBC 97.3. Published in various industry titles plus The Guardian and Sunday Times + Speaker and panelist at numerous industry events: IAB UK, MMA, ad:tech, OMMA and Mobile Marketing Live + Appointed to the IAB UK Mobile Board in March 2014 http://www.campaignlive.co.uk/article/1125295/mindshare-promotes-james-chandler-head-mobile
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Mobile Account Director
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Aug 2011 - Mar 2012
London, United Kingdom In a newly created role, my time was split planning digital on LYNX and becoming a mobile specialist across Mindshare’s UK client base. + Agency mobile evangelist – working across Mindshare UK’s business units + Working with key clients to develop mobile strategies + Working with Mindshare Intelligence on their 2011 Future of Mobile project + Building relationships with key mobile media owners and technology partners + Panelist at various industry debates & conferences
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Digital Account Manager
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Sep 2009 - Aug 2011
London, United Kingdom + Managed six figure monthly display & mobile budgets across key product lines + Coordinated weekly stakeholder status meetings + Planned and executed Xbox LIVE's first year-long brand partnership culminating in the project management of the LYNX Player Finale held at Shoreditch Studios + Produced post-campaign video reviews and reels for experiential LYNX events + Agency Mobile Champion In 2011 I became one of ten Mindshare Future Leaders – an accelerated learning scheme… Show more + Managed six figure monthly display & mobile budgets across key product lines + Coordinated weekly stakeholder status meetings + Planned and executed Xbox LIVE's first year-long brand partnership culminating in the project management of the LYNX Player Finale held at Shoreditch Studios + Produced post-campaign video reviews and reels for experiential LYNX events + Agency Mobile Champion In 2011 I became one of ten Mindshare Future Leaders – an accelerated learning scheme for Account Managers that gave access to a bespoke year-long training programme and board-level mentoring.
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Digital Account Executive
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Feb 2008 - Sep 2009
London, United Kingdom + Planned and bought online display and mobile media + Compiled client reports, optimised campaigns & analysed trends + Researched and prepared competitive analysis reports + Provided day to day support to Account Managers
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Pulse Search & Selection Ltd
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United Kingdom
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Human Resources Services
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1 - 100 Employee
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Consultant
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Feb 2007 - Jan 2008
London, United Kingdom
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Channel 4
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Viewer Enquiries Officer
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Mar 2005 - Feb 2007
London, United Kingdom
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Education
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University of Wales, Aberystwyth
BA Hons, Performance Studies & Drama -
Shaftesbury School, Dorset