Alex Brink

Partner Engagement Strategist at Engage Video Group
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Contact Information
us****@****om
(386) 825-5501
Location
Cape Town, Western Cape, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Afrikaans Elementary proficiency

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Experience

    • South Africa
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Partner Engagement Strategist
      • Sep 2021 - Present

      Turning the creation of viral videos from pure luck into a replicable science to create brand marketing content which audiences truly care about. Engage Video Group is a data-driven video technology company. We create high-performance videos for the social web using a proprietary approach to dynamic creative, precision targeting and data-driven optimization. We work globally with Unilever, Nestlé, Coca-Cola, Diageo, Mars and Heinz. For these businesses, the most viral video ever for many of their brands has been created by us. Our video made for Knorr is more viral than any of the 2000 videos ever posted to any of Knorr’s social platforms. Show less

    • South Africa
    • Non-profit Organizations
    • Volunteer
      • Nov 2021 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Social Seller
      • Apr 2021 - Sep 2021

      FLANCE is an independent design studio founded in 2009 under the creative leadership of Eugene Meyer. An organization’s claim to distinction is the key to its success, and for our creatives, this is where the process begins. Our studio brings a thorough, creatively charged understanding of visual communication making this visual medium that much more effective. FLANCE’s core creative resides in the creation of corporate identities and packaging, but we can expand on this to work on the execution of various brand communication channels. Our broad experience in FMCG, Retail, and Corporate Services include good working relationships with prestigious brands and companies. Eugene started FLANCE Directive Creators with the idea that quality design should not only be reserved for large brands and that entrepreneurial younger brands could greatly benefit from his experience. To ensure that FLANCE delivers the best work possible, we draw on a network of established professionals, be it developers, copywriters, illustrators, photographers, or production companies. As designers, we love what we do and in getting to know your product, we immerse ourselves in your world and come to love what you do. For us it’s a journey – we’re there from concept to execution and everything in between. Our commitment to client relationships is upfront and designed to last. Show less

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Event Assistant
      • Nov 2019 - Mar 2020

      I predominantly worked at events for brands around London including: Huntsman on Savile Row, Shout 85258 Charity, Cassandra Goad on Sloane Street and Colour Themes LTD in Mayfair. I predominantly worked at events for brands around London including: Huntsman on Savile Row, Shout 85258 Charity, Cassandra Goad on Sloane Street and Colour Themes LTD in Mayfair.

    • France
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • English Second Language Teacher
      • Feb 2019 - May 2019

      I taught English to various classes of Vietnamese-speaking children between the ages of 5 - 13 years old. This was an enriching experience that pushed me out of my comfort zone. I taught English to various classes of Vietnamese-speaking children between the ages of 5 - 13 years old. This was an enriching experience that pushed me out of my comfort zone.

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Marketing Intern
      • Nov 2018 - Nov 2018

      I was involved in a variety of meetings to gain an overall understanding of the functioning of the agency. These included client briefs, debriefs and pitch meetings involving clients, PR companies, agency heads, client service, accounts executives and managers, the strategy team, content directors and the creative team. I mainly shadowed the head strategist Robynne Bisset and completed tasks including content auditing, strategy development, social media analysis and brainstorming sessions. I was involved in a variety of meetings to gain an overall understanding of the functioning of the agency. These included client briefs, debriefs and pitch meetings involving clients, PR companies, agency heads, client service, accounts executives and managers, the strategy team, content directors and the creative team. I mainly shadowed the head strategist Robynne Bisset and completed tasks including content auditing, strategy development, social media analysis and brainstorming sessions.

    • South Africa
    • Higher Education
    • 1 - 100 Employee
    • Live Brief Experience
      • Feb 2018 - Nov 2018

      As part of the Red & Yellow Curriculum, I dealt with real clients and completed a variety of live marketing, advertising and communication briefs for the following brands and companies: Netflix South Africa Takealot.com Children's Hospital Trust Capitec Bank ABSA Design Office Scalabrini Centre Cape Town Western Province Blood Transfusion Service As part of the Red & Yellow Curriculum, I dealt with real clients and completed a variety of live marketing, advertising and communication briefs for the following brands and companies: Netflix South Africa Takealot.com Children's Hospital Trust Capitec Bank ABSA Design Office Scalabrini Centre Cape Town Western Province Blood Transfusion Service

    • United Kingdom
    • Retail
    • 400 - 500 Employee
    • Retail Supervisor
      • Nov 2017 - Feb 2018

      I lead a team of retail assistants, driving sales, handling administration and stock control, and coordinating store events in the high-end British active wear store during the '17/'18 Aspen ski season. The store, which was a temporary pop-up at the time, saw record sales and became a permanent store following that season. Furthermore, the founders, Tamara & Simon Hill-Norton visited the store to congratulate our success. I lead a team of retail assistants, driving sales, handling administration and stock control, and coordinating store events in the high-end British active wear store during the '17/'18 Aspen ski season. The store, which was a temporary pop-up at the time, saw record sales and became a permanent store following that season. Furthermore, the founders, Tamara & Simon Hill-Norton visited the store to congratulate our success.

    • Personal Assistant
      • Apr 2017 - Nov 2017

      I worked part-time after university lectures, completing business and personal errands including administrative work in the head office and collecting and delivering supplies and products. I worked as a retail assistant upon occasion in the Sale Shop and also assisted with events launching new design ranges. I also au paired my employer's three children. I worked part-time after university lectures, completing business and personal errands including administrative work in the head office and collecting and delivering supplies and products. I worked as a retail assistant upon occasion in the Sale Shop and also assisted with events launching new design ranges. I also au paired my employer's three children.

    • South Africa
    • Advertising Services
    • 300 - 400 Employee
    • Marketing Intern
      • Mar 2017 - Mar 2017

      I spent time in the head office, being exposed to all aspects of the agency including traffic, strategy, production, creative work, and sat in on client meetings and revert sessions for a number of different briefs. I spent time in the head office, being exposed to all aspects of the agency including traffic, strategy, production, creative work, and sat in on client meetings and revert sessions for a number of different briefs.

    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Dragon Health Centre Gap Matron
      • Jan 2014 - Dec 2014

      Gap year role where I assisted nurses with administrative work and with caring for unwell or injured children that visited and/or stayed in the school's health centre. Gap year role where I assisted nurses with administrative work and with caring for unwell or injured children that visited and/or stayed in the school's health centre.

Education

  • Condé Nast College of Fashion & Design
    MA Luxury Brand Management, Marketing
    2019 - 2021
  • Richmond, The American International University in London
    MA Luxury Brand Management, Marketing/Marketing Management
    2019 - 2021
  • Red & Yellow Creative School of Business
    Advanced Diploma in Marketing & Advertising Communications, Marketing; Advertising
    2018 - 2018
  • University of Cape Town
    Bachelor of Arts - BA, English Literature; Media & Writing
    2015 - 2017
  • The Wykeham Collegiate
    2000 - 2013

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