Creative Director

• May 2023 - Present

Sales Consultant | Digital Marketing Director

• Apr 2021 - Apr 2023

Certified expert in Mercedes-Benz, Mercedes-EQ & Mercedes-AMG Along with being a full time Sales Consultant, I continue to manage all of our social media platforms, reputation management, event planning & assist with marketing efforts on and offline. Going hand-in-hand with managing our social media, I also create all of our content here in house. From something as simple as creating a graphic to producing a full length 5k+ video, I am responsible for 99% of the content we put out to the world. Since so many people ask, I listed everything I use daily to create my content below: Camera’s & Equipment: - Sony A7III - GoPro Hero 9 Black - iPhone 14 Pro (I upgrade to the latest iPhone every year) - Media Mod for GoPro (enables the GoPro to use external mics, lights, etc.) - Rode Microphone, specifically the VideoMic GO. I use this mic on both the A7III & GoPro - Sony 28-70mm lens Editing Software: - Adobe Premier Pro - Adobe After Effects - Adobe Lightroom - Adobe Illustrator - Adobe Photoshop Show less

Social Media Director

• Dec 2018 - Apr 2021

• Manage, create and post high quality and varied social media content across digital channels for our 26 dealers & 6 body shops, including photos, boomerangs, videos, IG stories, live streams, TikTok/Instagram Reels, vehicle reviews, and more to maintain a strong, daily active social presence. • Manage all reputation management across the company, including staying on top of brand-specific reputation management. • Manage all 75 Google My Business & Bing Places listings which includes, posting, responding to reviews, monitoring for changes made by Google, keeping directory listings up to date, and continuing research to keep our GMB pages ahead of everyone else. • Train our sales staff and team leaders of more than 1,500+ on how to use, manage, and create opportunities & sales leads using social media. Also, teach how to use tools like Adobe Lightroom/Photoshop, photography & videography, Facebook ads, Canva, and much more. • Seek further education by attending webinars, in-person training, and reaching out to industry leaders to help further my knowledge. • Aid in injecting core brand values into all units of our business, from hospitality to brand. • Actively engage with adjacent communities across platforms and channels to encourage community conversation and brand loyalty. • Aid in copy creation on all digital and in-house needs (utilizing brand voice), including items like website, menus, email marketing, etc. • Attend internal events to capture content, plus assist with any set-up/event coordination needs. • Initiate in-person conversations with guests and fans in an effort to push the brand and brand values. • Create monthly reports on social media efforts, including trends and potential opportunities. • Stay up to date on emerging digital and social media trends and changes. • Innovate and bring new ideas to the brand (spanning in-house events, partnerships, content, etc.) Show less

Product Specialist & Social Media Manager

• Apr 2015 - Dec 2018

As a Product Specialist, I work along with the sales and marketing team to make the buyer's experience goes as smoothly as possible. After the Sales Consultant wraps up the deal, I swoop in to educate the client even further on their newly purchased Mercedes-Benz. Using my knowledge of the Mercedes-Benz brand & product, I am able to supply the customer with all the information they need in order to properly operate & enjoy their new vehicle.

Courtesy Department Associate

• Jul 2014 - Apr 2016