Lara Caldie
Digital Communications Specialist at Gephardt Institute for Civic and Community Engagement- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish -
Topline Score
Bio
Jeff C.
Laura was an awesome person to have on the Pick Up America team! We were all living in a bus and just figuring out how to sustain a nonprofit project. Laura's passion for the environment and digital storytelling was a great asset. She routinely produced videos, created and managed online content, and added creative ideas to our school presentations and community events.
Monica Pless
Laura is a dedicated and creative co-worker. With her horticultural experience, she raises healthy plants and is always eager to teach others, and is good at sharing with them through designing hands-on workshops and through videos and social media. She is a great team member and works well with people, and is willing to point out the ways that the organization can better walk the talk. I enjoyed working with her and would again if there was an opportunity!
Jeff C.
Laura was an awesome person to have on the Pick Up America team! We were all living in a bus and just figuring out how to sustain a nonprofit project. Laura's passion for the environment and digital storytelling was a great asset. She routinely produced videos, created and managed online content, and added creative ideas to our school presentations and community events.
Monica Pless
Laura is a dedicated and creative co-worker. With her horticultural experience, she raises healthy plants and is always eager to teach others, and is good at sharing with them through designing hands-on workshops and through videos and social media. She is a great team member and works well with people, and is willing to point out the ways that the organization can better walk the talk. I enjoyed working with her and would again if there was an opportunity!
Jeff C.
Laura was an awesome person to have on the Pick Up America team! We were all living in a bus and just figuring out how to sustain a nonprofit project. Laura's passion for the environment and digital storytelling was a great asset. She routinely produced videos, created and managed online content, and added creative ideas to our school presentations and community events.
Monica Pless
Laura is a dedicated and creative co-worker. With her horticultural experience, she raises healthy plants and is always eager to teach others, and is good at sharing with them through designing hands-on workshops and through videos and social media. She is a great team member and works well with people, and is willing to point out the ways that the organization can better walk the talk. I enjoyed working with her and would again if there was an opportunity!
Jeff C.
Laura was an awesome person to have on the Pick Up America team! We were all living in a bus and just figuring out how to sustain a nonprofit project. Laura's passion for the environment and digital storytelling was a great asset. She routinely produced videos, created and managed online content, and added creative ideas to our school presentations and community events.
Monica Pless
Laura is a dedicated and creative co-worker. With her horticultural experience, she raises healthy plants and is always eager to teach others, and is good at sharing with them through designing hands-on workshops and through videos and social media. She is a great team member and works well with people, and is willing to point out the ways that the organization can better walk the talk. I enjoyed working with her and would again if there was an opportunity!
Credentials
-
Permaculture Design
White Violet Center for Eco-JusticeJun, 2012- Nov, 2024
Experience
-
Gephardt Institute for Civic and Community Engagement
-
United States
-
Higher Education
-
1 - 100 Employee
-
Digital Communications Specialist
-
Apr 2023 - Present
Brand stewardship and digital strategyCommunications designLeads content creation and distribution planLeads website management and redesign processManages Marketing & Communications Interns
-
-
Marketing & Communications Coordinator
-
Jan 2022 - Apr 2023
Manage content calendar and post across 4 platforms regularly.In-house graphic design for digital and print needs.Copy-writing and editing to comply with University + AP style for student facing and donor facing communications. Event planning, promotion, and execution assistance. Management of 3 Marketing student staffers.Wordpress website updates, editing, and page creation. Photography, videography, production assistance.
-
-
-
Maypop Coffee & Garden Shop
-
Webster Groves, MO
-
Marketing Director
-
Jan 2018 - Aug 2021
Oversaw all marketing efforts & managed 1 marketing team member. Founding team member. Contributed heavily to name, branding, and conceptual efforts. Chose advertising outlets and created or contracted out graphic design work. Managed social media strategy and content on Facebook and Instagram. Grew Instagram following from 0 to 17.5K followers organically 3+ years. Built and actively managed website, e-commerce site, and email newsletters. Planned and coordinated onsite & offsite events with outside vendors and collaborators. Wrote and distributed press releases and interfaced with media outlets as needed. Taught classes, gave tours, and served as liaison for groups wanting to participate in on-site activities. Show less
-
-
-
Greenscape Gardens
-
United States
-
Retail
-
1 - 100 Employee
-
Director of Marketing & Community Engagement
-
Jun 2016 - Jan 2018
Created original content and managed monthly e-newsletters via Mailchimp. Produced educational videos for monthly web distribution on Vimeo & Youtube. Photography and info-graphic design.Coordinated interactive weekly classes and workshops for the Summer and Fall. Personally instructed 1/3 of programming.Planted & maintained themed gardens that illustrated the mission of the organization. Tabling and public presentations at relevant community events.Managed digital presence via social media on Facebook & Instagram. Increased Facebook followers 25% in 2016 without paid promotion. Show less
-
-
Edibles Section Manager & Bio-Beneficial Gardening Advisor
-
Mar 2015 - Jun 2016
Develop and maintain demonstration permaculture vegetable garden.Sustainability consulting & waste system revision.Garden videos produced for monthly e-newsletter.Increased departmental sales 34% from 2014-2015 through consumer education.Customer service, plant care, cashier, ordering.
-
-
-
EarthDance Organic Farm School
-
United States
-
Farming
-
1 - 100 Employee
-
Apprenticeship Coordinator
-
Nov 2013 - Nov 2014
Curriculum development, recruitment, administration, participant tracking, evaluation, and scheduling. Harvest list creation and communication for 65 member CSA. Marketing, e-newlsetters, PR, flier design, video production, website management, social media. Alumni communication, survey & report creation. Event, class, and workshop planning and implementation. Curriculum development, recruitment, administration, participant tracking, evaluation, and scheduling. Harvest list creation and communication for 65 member CSA. Marketing, e-newlsetters, PR, flier design, video production, website management, social media. Alumni communication, survey & report creation. Event, class, and workshop planning and implementation.
-
-
-
Mother Hubbard's Cupboard Community Food Pantry
-
Bloomington, Indiana Area
-
Garden Intern
-
Mar 2013 - Oct 2013
Maintained gardens and monitored hoop house. Created a perennial care guide and led volunteer work days. Distributed free veggie transplants at the food pantry and invited patrons to get involved with the community garden program. Maintained gardens and monitored hoop house. Created a perennial care guide and led volunteer work days. Distributed free veggie transplants at the food pantry and invited patrons to get involved with the community garden program.
-
-
-
Pick Up America
-
United States
-
Video Producer
-
Jun 2012 - Nov 2012
Organized community art projects, created web video & photo content. Public speaking, educational outreach, volunteer management, PR. Heavy physical labor, roadside litter removal, natural building projects. Organized community art projects, created web video & photo content. Public speaking, educational outreach, volunteer management, PR. Heavy physical labor, roadside litter removal, natural building projects.
-
-
-
Bread and Roses: Beautiful and Edible Landscapes
-
Bloomington, Indiana Area
-
Garden Intern
-
Dec 2011 - Jun 2012
Weekly assistance in garden and nursery tending. Hillside terracing, pond creation, barn-raising, soil mixing, potting & planting, market prep, invasive species removal, swale building, mulching. Kickstarter crowdfunding campaign video production. Weekly assistance in garden and nursery tending. Hillside terracing, pond creation, barn-raising, soil mixing, potting & planting, market prep, invasive species removal, swale building, mulching. Kickstarter crowdfunding campaign video production.
-
-
-
Indiana University Bloomington
-
United States
-
Higher Education
-
700 & Above Employee
-
Telecommunications Intern
-
Aug 2010 - Jun 2011
Creating software instructions, website management, graphic design work Creating software instructions, website management, graphic design work
-
-
-
WTTS-FM
-
United States
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Programming Intern
-
May 2010 - Aug 2010
Tasks include: updating the concert calender, creating promos via Adobe Audition, filing CD's, creating new music reports, and participating in planning meetings for the Indy Underground show. Tasks include: updating the concert calender, creating promos via Adobe Audition, filing CD's, creating new music reports, and participating in planning meetings for the Indy Underground show.
-
-
Education
-
2008 - 2012
Indiana University Bloomington
BA, Environmental Documentary and Telecommunications
Community
