Experience

Seven A.D.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Mar 2022 - Present

  A Client Service Director responsible for the account health and profitability of assigned brands and teams. Leads business units that serve leading Filipino and International brands from different categories such as Universal Robina Corporation, Vitasoy, Kellogg's, and AIA Insurance. Has a history of managing iconic brands such as Coca-Cola and Nestle.Part of the Management Committee, involved in setting the strategic direction to guide the activities of the agency, as well as ensuring ways of working are in line with the founding principles and values of the organization. Show less

• Business Unit Director

  • Mar 2019 - Mar 2022

• Assoc. Business Unit Director

  • Jan 2018 - Mar 2019

  Leads and manages a business unit that attends to the above-the-line and digital requirements of the following brands:- Universal Robina Corporation (Magic Flakes, Chippy, Mr. Chips) - Vitasoy Philippines- Kellogg’s Frosties- ABS-CBN (ABS-CBN TVPlus, ABS-CBN The Filipino Channel)- Philam Life Insurance (AIA Insurance)

• Account Director

  • Apr 2015 - Dec 2017

  Manages above-the-line efforts and develops communication strategies for various leading brands in the country: - ABS-CBN TV Plus- ABS-CBN Mobile- Sky Mobi- Philam Life Insurance- Philippine Savings Bank- Universal Robina Corp. (Magic Flakes, Chippy, Mr. Chips, Vitasoy)- Shakey's Pizza



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Director

  • May 2014 - Apr 2015

  Handled the Shopper Marketing requirements for all trade channels of Coca-Cola Philippines.

• Senior Account Manager

  • May 2013 - Apr 2014

  Handled the following accounts and responsibilities:- Digital requirements of Nestle Fruit Selection Yogurt and Nestle Acti-V - Above-the-line requirements of the Bank of the Philippine Islands (Corporate and Cards)- Advocacy efforts of the agency for DSWD (Inter-Country Adoption Board)Assigned as the Integrated Marketing Solutions champion for Nestle and BPI

• Account Manager

  • Jan 2011 - May 2013

  Handled the Shopper Marketing requirements of Coca-Cola Philippines and Nestle Philippines (for brand Maggi Magic Sarap).Other accounts handledOperation Smile PhilippinesRed Ribbon (per project account)Jollibee Food Corporation (Menu board re-branding 2012)

• Executive Assistant

  • Oct 2009 - Apr 2011

  Executive Assistant to the (ret.) Chairman, President & CEO

• Business Development Assistant

  • Nov 2009 - Jan 2011

  Previously helped out with New Business requirements of the agency.