Digital Marketing Manager

• Apr 2022 - Present

Digital Marketer

• Nov 2020 - Mar 2022

As a generalist digital marketing professional, I manage a broad range of digital campaigns for clients covering both B2C and B2B markets. • SEO: strategy development, keyword research, content marketing, on-site optimisation, technical audits, competitor research and digital PR (outreach) • Paid Advertising (PPC- Google & Bing): audience research, keyword research, ad asset design and setup, performance monitoring and optimisation, budget management • Display / Remarketing • Paid Social (Facebook & LinkedIn) • Email marketing: content creation, email setup and performance management • CRO: identifying underperforming landing pages and ads, AB testing potential friction areas/points • Online reputation management • Reporting performance to key stakeholders (KPIs, ROI) Show less

Digital Marketing Executive

• May 2017 - Nov 2020

Worked as a Digital Marketing Executive I developed and implemented strategies that achieved set business objectives. • Website development and optimisation (UX & conversion rates)• PPC, social media and email campaign development and management• Content marketing: strategy development, copywriting and graphic design• SEO: audits, keyword research and on-site optimisation• Data analysis and progress reporting to stakeholders• Marketing budget management

Marketing Assistant

• Jan 2016 - May 2017

Worked as a "Digital Pioneer" and had a task to develop a digital presence for the company that had 85 years of successful business history, but had nothing to show for it online.• Social media marketing (strategy+content)• Created successful review generation campaigns• Managed brand reputation

Assistant Manager

• Jun 2014 - Aug 2015

Worked within a first-year start-up and developed an E-commerce website using the Bluepark™ platform. Continually added new content and implemented changes to optimise the user experience and increase conversion rates. Worked within a first-year start-up and developed an E-commerce website using the Bluepark™ platform. Continually added new content and implemented changes to optimise the user experience and increase conversion rates.

Lighting Design Consultant

• Jun 2013 - Apr 2014

• Developed Lighting design projects (Dialux Evo) • Prepared commercial propositions, project documentation • Consulted clients • Managed invoices and declarations for international sales • Managed showroom stock • Developed Lighting design projects (Dialux Evo) • Prepared commercial propositions, project documentation • Consulted clients • Managed invoices and declarations for international sales • Managed showroom stock

Social Media Marketing Intern

• Feb 2012 - Jul 2012

Worked with a talented start-up team developing a job search website based on unmarketed value propositions and features. I developed social media campaigns that generated brand awareness and high-quality leads while having little to no advertising budget. Consulted users and highlighted user experience problems to the project manager. Worked with a talented start-up team developing a job search website based on unmarketed value propositions and features. I developed social media campaigns that generated brand awareness and high-quality leads while having little to no advertising budget. Consulted users and highlighted user experience problems to the project manager.