Vasilena Salcheva

Strategisches Marketing und Events at Fraunhofer Venture
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • Englisch Full professional proficiency
  • Deutsch Full professional proficiency
  • Bulgarisch Native or bilingual proficiency

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Credentials

  • Content-Marketing
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • Copywriting
    SoftUni Digital
    Oct, 2022
    - Nov, 2024
  • Marketing Basics
    SoftUni Digital
    Oct, 2022
    - Nov, 2024
  • Cambridge Certificate in Advanced English CAE
    Cambridge Assessment English
    Aug, 2020
    - Nov, 2024
  • Deutsches Sprachdiplom Zweite Stufe DSD II
    DAAD Deutscher Akademischer Austauschdienst
    Mar, 2016
    - Nov, 2024
  • TestDaF
    Goethe-Institut e.V.
    Nov, 2015
    - Nov, 2024

Experience

  • Fraunhofer Venture
    • Germany
    • Research Services
    • 1 - 100 Employee
    • Strategisches Marketing und Events
      • Oct 2022 - Present

  • Gracher Kredit- und Kautionsmakler GmbH & Co. KG
    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Marketing Specialist
      • 2022 - 2022

      • Maintaining social media presence (LinkedIn & Xing) • Updating the content on the gracher.de homepage and other formats (emails, landing pages, product sheets, blog entries) • Organization and implementation of webinars • Organization of trade fairs and events • Creating advertising material and presentations • Preparation of press releases, newsletters, advertisements and technical articles • Coordination of advertising agencies, graphic designers and other partners • Creating statistics and evaluations Show less

  • Domberg-Akademie
    • Freising, Bayern, Deutschland
    • Marketing-Event-Koordinator
      • Mar 2021 - Aug 2021

      • Participant Management and technical support for live-online events • Creating and maintaining livestreams via Zoom on Youtube-channel of Domberg-Akademie • Uploading and Editing Videos on Youtube-channel • Participant Management and technical support for live-online events • Creating and maintaining livestreams via Zoom on Youtube-channel of Domberg-Akademie • Uploading and Editing Videos on Youtube-channel

  • Liebherr Group
    • Germany
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Praktikant im Bereich Event-Management
      • Mar 2020 - Feb 2021

      ▪ Collaboration in the organization of workshops ▪ Revision of the documentation of the tool walls and the audit concept ▪ Support in the preparation of presentation and training documents ▪ Participation in internal communication and change management ▪ Collaboration in the organization of workshops ▪ Revision of the documentation of the tool walls and the audit concept ▪ Support in the preparation of presentation and training documents ▪ Participation in internal communication and change management

  • bTV Media Group
    • Bulgaria
    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Broadcast Journalism and Mediaproduction intern
      • Dec 2019 - Mar 2020

      ▪Working on feature reports and gathering local news ▪Press clipping on specific topics ▪Seeking out and investigating stories via press ▪Audio and video recording using technical equipment ▪Creating and uploading news content for the television website ▪Working on feature reports and gathering local news ▪Press clipping on specific topics ▪Seeking out and investigating stories via press ▪Audio and video recording using technical equipment ▪Creating and uploading news content for the television website

  • tobesocial
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Werkstudent
      • Mar 2019 - Dec 2019

      ▪ Developing social media strategies ▪ Performing market research and analysis ▪ Conception, placement and runtime support of social media ads ▪ Conducting social media training courses, social media CRM ▪ Social media support (community management, social PR, content marketing) ▪ Developing social media strategies ▪ Performing market research and analysis ▪ Conception, placement and runtime support of social media ads ▪ Conducting social media training courses, social media CRM ▪ Social media support (community management, social PR, content marketing)

Education

  • Ludwig-Maximilians-Universität München
    Master of Arts - MA, Soziologie
    2022 - 2024
  • Universität Hohenheim
    Bachelor of Arts - BA, Kommunikationswissenschaft
    2016 - 2020
  • Academy of Modern Arts Syndicate
    Associate's degree, Social Psychology
    2015 - 2016
  • English Language School "Plovdiv"​
    High School Diploma, German Language and Literature
    2011 - 2016

Community

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