Melissa Reed

President/CEO at Planned Parenthood Keystone
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Contact Information
us****@****om
(386) 825-5501
Location
Allentown, Pennsylvania, United States, US
Skills

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Bio

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Credentials

  • License to Practice Law
    North Carolina State Bar
    Sep, 2014
    - Nov, 2024
  • Certified Fundraising Executive
    National Society of Fundraising Executives
    Jan, 1995
    - Nov, 2024

Experience

  • Planned Parenthood Keystone
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • President/CEO
      • Jun 2016 - Present

      I lead a $10 million reproductive health care organization with 100+ staff, nine medical centers and comprehensive sexuality education programming. Upon arrival, I oversaw a financial turnaround that eliminated a significant deficit, increased operational efficiency, and increased patient volume.I also developed a comprehensive strategic plan that introduced new services and capital investments in new and existing medical centers. In addition, staff turnover was reduced by 20% and representation by people of color in management positions increased. Under my leadership, major donors and board members significantly increased giving through the development of targeted solicitation programs.

  • Planned Parenthood Votes! South Atlantic
    • Executive Director
      • Jul 2015 - Jun 2016

      Oversaw all the of the electoral organizing for WV, SC, NC and VA for the local Planned Parenthood affiliate. Analyzed legislative targets and voter contact needs, built campaign and field plans, developed budgets and raised needed dollars. Administered budget of $2.5 million/election year. Served as primary spokesperson and media contact in NC for the independent expenditure programs and legislative analysis. Acted as an advisor for earned and social media campaigns. Supervised field and communications staff which can grow to number 500 full-time, part-time and contract workers during election years.

  • Planned Parenthood South Atlantic
    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Vice President of Public Policy
      • Apr 2008 - Jun 2016

      Oversaw government relations and public affairs teams in VA, WV, SC and NC. Supervisds and advised on lobbying efforts in all four states. Oversaw field strategies for grassroots organizing in four states (WV, SC, VA and NC). Serves as primary public spokesperson for Planned Parenthood in NC and WV and advised media spokespeople in VA and SC. Assisted with and, at times led, fundraising, grant development, donor cultivation, event planning, direct mail and phone solicitations. Oversaw department budget of $1 million, strategic planning, supervision and implementation of field, electoral and lobbying efforts for a staff of six in four states.

    • Interim CEO
      • Mar 2015 - Apr 2015

      Served as the Interim CEO for the newly-merged affiliate, Planned Parenthood South Atlantic. The Board of Directors appointed me to serve in that role while the organization was transitioning from the former CEOs to the newly-hired CEO. During that time, I reported directly to the Board of Directors and oversaw the organization's four state, non profit reproductive health care organization including its 15 health centers, education and public affairs programs, a $20 million budget, and staff of 300 in NC, WV, VA and SC.

  • NARAL Pro-Choice North Carolina
    • Executive Director
      • 2004 - 2008

      I was responsible for managing the organization’s mission of protecting and promoting women’s reproductive rights within three corporate entities—501c3, 501c4, and a PAC in North Carolina. I was in charge of all facets of the organization including lobbying, fundraising, administration, budgeting, and public and media relations. I was also the registered lobbyist for the c4 organization.

  • Southern Sustainable Agriculture Working Group (Southern SAWG)
    • United States
    • Farming
    • 1 - 100 Employee
    • Fundraising Consultant
      • Jan 2000 - Aug 2003

      I worked as a fundraising consultant for this organization while I was a stay at home mom. Southern SAWG works to empower and inspire farmers, individuals, and communities in the South to create an agricultural system that is ecologically sound, economically viable, socially just, and humane. In my fundraising capacity, I wrote grants and direct mail pieces, was in charge of donor cultivation and the annual silent auction fundraiser.

  • United Hospital Center Foundation
    • Executive Director
      • Apr 1997 - Sep 1998

      I coordinated all of the fundraising efforts to support the mission of United Hospital Center including grant writing, major gifts, annual giving, planned giving, and special events. I was also responsible for coordinating the work of more than 100 volunteers at United Hospital Center I oversaw the fiscal management, reporting, recruitment, training and evaluation of the volunteer program. I was responsible for ensuring that the volunteers met the Joint Commission of the American Hospital Association standards for volunteer programs.

  • Ronald McDonald House Charities of Morgantown, WV
    • Individual and Family Services
    • 1 - 100 Employee
    • Executive Director
      • Jul 1994 - Mar 1997

      I served as the Ronald McDonald House’s first Executive Director. This agency providestemporary lodging for families while children with serious illness receive treatment atnearby hospitals. Responsible for all facets of the operation including a 20,000 squarefoot, two-story structure containing sixteen bedrooms, 2 kitchens, and a completemanager’s townhouse. Managed staff of three full-time employees, eight contractworkers and sixty-five volunteers.

  • Scott's Run Settlement House
    • Executive Director
      • Sep 1993 - Jul 1994

      As the Executive Director, I oversaw all of the budgeting, fundraising, human resources, and programs of this Methodist Mission project including a food pantry, day care, counseling and outreach programs in rural Appalachia.

  • Support Network for Battered Women
    • Mental Health Care
    • 1 - 100 Employee
    • Executive Director
      • Aug 1989 - Sep 1993

      Served as director of $850,000/year human service agency providing comprehensiveservices to battered women and children. I was responsible for all facets of the operationincluding counseling, shelter, legal assistance, and childcare for more than 3,000 womena year. Manage staff of seventeen full-time employees and over 175 volunteers.

Education

  • North Carolina Central University
    Juris Doctor, Law
    2010 - 2014
  • Golden Gate University
    MA, Arts Administration
    1986 - 1991
  • East Carolina University
    BFA, Theatre
    1983 - 1985
  • West Virginia University
    Acting
    1982 - 1983

Community

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