Experience

Constellar

• Singapore
• Events Services
• 200 - 300 Employee

• Vice President, Communications & Culture

  • Jul 2022 - Present

• Director, Communications & Culture

  • Sep 2021 - Jul 2022

• Head, Content & Communications

  • Feb 2020 - Sep 2021

  Constellar is a pan-Asian MICE company headquartered in Singapore activating impactful networks that connect you to global marketplaces for sustainable growth. We are leading the charge towards a new MICE age, creating and curating the next generation of innovative events and venue experiences. I lead the Constellar group of companies' brand, communications and culture strategies.



Uncommon

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Member

  • May 2022 - Jun 2023

  Uncommon is a private network for female leaders to connect, learn and grow. We select established, high-impact leaders across industries and equip them with the tools to succeed: a personal advisory board, top-level executive coaching and access to a network of subject matter experts. Uncommon is a private network for female leaders to connect, learn and grow. We select established, high-impact leaders across industries and equip them with the tools to succeed: a personal advisory board, top-level executive coaching and access to a network of subject matter experts.



Gig Life Pro

• Singapore
• Musicians
• 1 - 100 Employee

• Membership Director - Project Consultant

  • Apr 2019 - Oct 2019

  Membership and content strategy consultant to build and launch a community platform enabling the live music industry in the Asia-Pacific to grow their business through trusted connections with market experts, as well as purposeful networking opportunities for a curated global community of agents, labels, label services, managers, promoters and venues. Membership and content strategy consultant to build and launch a community platform enabling the live music industry in the Asia-Pacific to grow their business through trusted connections with market experts, as well as purposeful networking opportunities for a curated global community of agents, labels, label services, managers, promoters and venues.



The Lo & Behold Group

• Hospitality
• 100 - 200 Employee

• Director, Content & Community | Straits Clan

  • Jan 2017 - Feb 2019

  Collaborator, communicator, content curator and community builder at Straits Clan, a hospitality project managed by The Lo & Behold Group and a new model in Singapore’s private membership space. Key opening team member. Led a team of four driving the club's strategy for membership, events, and marketing. Built the key brand, programming and membership initiatives that successfully brought in over 700 founding members pre-opening, including a club management system and a members app. Headed marketing & communications (brand building, communications strategy, PR), content programming (curation, execution, pipeline management for content spanning business, culture, well-being and causes), concept development (wellness, F&B and entertainment) and membership (outreach, acquisition and cultivation) to bolster the club as the city’s creative centre for new conversations, connections, collaborations and inspirations. Show less



Limited Edition Concepts Pte Ltd

• Marketing Manager

  • May 2016 - Nov 2016

  Point person for marketing, communications, partnerships and media matters for the Group, whose portfolio included The Vault, club kyo, Refuge, the Circular Road Precinct Project and Terra Rooftop Bar. Point person for marketing, communications, partnerships and media matters for the Group, whose portfolio included The Vault, club kyo, Refuge, the Circular Road Precinct Project and Terra Rooftop Bar.



Curated Events

• United States
• Events Services

• Co-Founder / Director

  • Nov 2014 - Nov 2015

  Founded an events consultancy whose flagship event is Singapore Cocktail Week, elevating Singapore’s cocktail bar scene to be at the forefront of creativity and hospitality in building quality experiences, as well as positionng Singapore as a world-class cocktail destination and the cocktail capital in Asia. Conceptualised and produced the debut edition of Singapore Cocktail Week (7-14 March 2015) featuring 30 of Singapore’s top cocktail bars. Approx 2,500 participants, of which 18.2% were visitors, generating over SGD$315,000 in media value. Successfully drove and delivered event activations for Marina Bay Sands, FIJI Water and the Singapore Tourism Board in London. Show less



Limited Edition Concepts Pte Ltd

• Communications Manager

  • Sep 2013 - Nov 2014

  Point person for marketing, communications, partnerships and media matters for the Group, whose portfolio included The Vault, club kyo, Refuge, the Circular Road Precinct Project and Terra Rooftop Bar. Point person for marketing, communications, partnerships and media matters for the Group, whose portfolio included The Vault, club kyo, Refuge, the Circular Road Precinct Project and Terra Rooftop Bar.



Timbre Group

• Marketing Manager

  • Sep 2012 - May 2013

  Led the development and implementation of the marketing & communications plans for two-day music festival Timbre Rock & Roots 2013 (turnout of 10,500 pax). Development and first-stage implementation of the marketing & communications plans for four-day festival Beerfest Asia 2013. Point person for all marketing, communications and media matters. Led the development and implementation of the marketing & communications plans for two-day music festival Timbre Rock & Roots 2013 (turnout of 10,500 pax). Development and first-stage implementation of the marketing & communications plans for four-day festival Beerfest Asia 2013. Point person for all marketing, communications and media matters.



Singapore Tourism Board

• Singapore
• Travel Arrangements
• 700 & Above Employee

• Senior Manager, Sector Capability Development / Dining

  • May 2010 - Jul 2012

  Business Development: Driving the integrated (business, product, experience) development of the dining, attractions and travel agent industries, by actively engaging industry partners on capability initiatives like manpower, service and technology. Led the 2010 and 2011 editions of the Singapore Experience Awards (700 pax).

• Manager, Communications

  • Feb 2007 - Apr 2010

  Key Account Manager for Communications issues related to Singapore Tourism (including Capability/Productivity and Hospitality). Issues and crisis management, communications planning, Annual Reports, corporate website and newsletter, corporate visits, media fams and all other aspects of media relations & engagement.



Ministry of Transport, Singapore

• Singapore
• Government Administration
• 1 - 100 Employee

• Corporate Communications Executive

  • Apr 2006 - Jan 2007

  Strategic communications and corporate image management for the Ministry as well as its Statutory Boards LTA, MPA and CAAS. Supported all aspects of media relations and engagement including organising media cultivation lunches with key principals (Minister, MOS). Strategic communications and corporate image management for the Ministry as well as its Statutory Boards LTA, MPA and CAAS. Supported all aspects of media relations and engagement including organising media cultivation lunches with key principals (Minister, MOS).



Consumers Association of Singapore

• Head, Marketing & Communications

  • Apr 2005 - Mar 2006

  Lead for all communications matters including magazine content, media management, and event management.

• Research & Communications Executive

  • Feb 2004 - Mar 2005

  Public relations and media management, events, collaterals (company magazine and annual report)