Courtney Dragoon
Senior Product Marketing Manager at AppDynamics- Claim this Profile
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Bio
Danielle Goode Coady
Courtney is a poised, well-rounded professional with a creative spirit and commitment to driving excellence. She is a true team player and someone I have enjoyed working with this past year. Courtney has an attention to detail that rivals most project managers, but it’s her entrepreneurial spirit and ability to think outside the box that puts her a step above the rest. Her efforts were elevated as a team lead in almost every launch our team had and because she was reliable and trusted among peers, she was often called upon to support our customer reference program, major trade shows and various other campaigns. Courtney is a well-rounded marketing professional with a ton of potential to do great things with her career! Good luck - this is just the beginning!
Cate Zovod
As her projects demonstrate, Courtney combines creativity with a keen focus on excellence in execution. She has worked in enterprise technology sales, and this real world experience with customers informs her work and keeps her focused on delivering and articulating customer value. Her ambition, intelligence and poise set the stage for a rocket-like trajectory. She's one to keep an eye on.
Danielle Goode Coady
Courtney is a poised, well-rounded professional with a creative spirit and commitment to driving excellence. She is a true team player and someone I have enjoyed working with this past year. Courtney has an attention to detail that rivals most project managers, but it’s her entrepreneurial spirit and ability to think outside the box that puts her a step above the rest. Her efforts were elevated as a team lead in almost every launch our team had and because she was reliable and trusted among peers, she was often called upon to support our customer reference program, major trade shows and various other campaigns. Courtney is a well-rounded marketing professional with a ton of potential to do great things with her career! Good luck - this is just the beginning!
Cate Zovod
As her projects demonstrate, Courtney combines creativity with a keen focus on excellence in execution. She has worked in enterprise technology sales, and this real world experience with customers informs her work and keeps her focused on delivering and articulating customer value. Her ambition, intelligence and poise set the stage for a rocket-like trajectory. She's one to keep an eye on.
Danielle Goode Coady
Courtney is a poised, well-rounded professional with a creative spirit and commitment to driving excellence. She is a true team player and someone I have enjoyed working with this past year. Courtney has an attention to detail that rivals most project managers, but it’s her entrepreneurial spirit and ability to think outside the box that puts her a step above the rest. Her efforts were elevated as a team lead in almost every launch our team had and because she was reliable and trusted among peers, she was often called upon to support our customer reference program, major trade shows and various other campaigns. Courtney is a well-rounded marketing professional with a ton of potential to do great things with her career! Good luck - this is just the beginning!
Cate Zovod
As her projects demonstrate, Courtney combines creativity with a keen focus on excellence in execution. She has worked in enterprise technology sales, and this real world experience with customers informs her work and keeps her focused on delivering and articulating customer value. Her ambition, intelligence and poise set the stage for a rocket-like trajectory. She's one to keep an eye on.
Danielle Goode Coady
Courtney is a poised, well-rounded professional with a creative spirit and commitment to driving excellence. She is a true team player and someone I have enjoyed working with this past year. Courtney has an attention to detail that rivals most project managers, but it’s her entrepreneurial spirit and ability to think outside the box that puts her a step above the rest. Her efforts were elevated as a team lead in almost every launch our team had and because she was reliable and trusted among peers, she was often called upon to support our customer reference program, major trade shows and various other campaigns. Courtney is a well-rounded marketing professional with a ton of potential to do great things with her career! Good luck - this is just the beginning!
Cate Zovod
As her projects demonstrate, Courtney combines creativity with a keen focus on excellence in execution. She has worked in enterprise technology sales, and this real world experience with customers informs her work and keeps her focused on delivering and articulating customer value. Her ambition, intelligence and poise set the stage for a rocket-like trajectory. She's one to keep an eye on.
Experience
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AppDynamics
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United States
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Software Development
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700 & Above Employee
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Senior Product Marketing Manager
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Dec 2022 - Present
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CoderPad
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United States
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Software Development
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1 - 100 Employee
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Product Marketing Lead
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Nov 2020 - Oct 2021
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mabl
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United States
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Software Development
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1 - 100 Employee
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Product Marketing Lead
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Sep 2019 - Nov 2020
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LogMeIn
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United States
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Software Development
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700 & Above Employee
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Senior Product Marketing Manager
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Sep 2018 - Aug 2019
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Dell EMC
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Product Marketing Manager - Data Protection
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Apr 2017 - Sep 2018
• Drives demand and preference for Dell data protection software through outbound strategy and activities, including product launches, messaging, asset development for lead generation, collateral and enablement of both specialty and core infrastructure sales teams• Leads planning and execution of product launches through thoughtful, engaging positioning and messaging• Develops and implements sales training, enablement, competitive resources and go-to-market strategy for Dell’s Data Protection portfolio• Responsible for the creation of compelling marketing materials fulfilling the Dell marketing and communication strategy, including: video, blog, infographic, solution brief, data sheet and whiteboard• Coordinates division-wide resources from marketing, sales, product management, and operations to effectively support product launches, programs, and initiatives• Develops and presents product messaging to a customer audience at industry conferences such as Dell Technologies World, VMWorld and AWS re:Invent• Built out net new program and trained Data Protection Customer Reference Team, enabling effective and compelling asset creation based on top customer stories Show less
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Marketing Program Manager - Customer References
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Jul 2014 - Apr 2017
Manage global customer reference program supporting EMC’s Big Data solutions:• Effectively recruit customers to scale customer reference pipeline to support initiatives for the following organizations: EMC Corporate Marketing, Divisional Marketing, Field Marketing, Product Marketing, Product Management, Customer Programs, Public Relations, Analyst Relations, Sales / Pre-sales, and Engineering.• Nurture customer relationships to ensure positive customer experience and fulfillment in program.• Work with vendors to develop compelling and strategic reference assets throughout tenure (customer profiles, customer slides, customer videos, roundtable calls, blog posts, and infographics). • Execute promotion plan to ensure increased visibility of customer reference collateral to appropriate internal/external audiences and to drive revenue while generating positive awareness for EMC.• Recruit, prepare and confirm reference participation for public relations opportunities, analyst interviews, media interviews, and customer speaking engagements.• Confirmed customers to advocate at top industry conferences such as EMC World and VMworld. Show less
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Inside Sales Account Manager
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Jan 2013 - Jun 2014
Representing EMC's entire solution portfolio including VMware, VNX, Data Domain & Avamar, Isilon, RSA, and Pivotal.EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset—information—in a more agile, trusted and cost-efficient wayIT Specialties: Cloud Strategies, Big Data, Storage Optimization, Backup & Recovery Solutions, Deduplication, Virtualization, Disaster Recovery, Hadoop , VNX , Isilon, RSA, VMWARE , Data Domain and Cost Reduction Strategies. Show less
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Aflac
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United States
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Insurance
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700 & Above Employee
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Sales Executive
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Jan 2012 - Dec 2012
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Robert Walters
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Intern
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Jan 2011 - May 2011
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Education
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Wagner College
Bachelor of the Arts, Theatre and Speech, Minor in English -
PA Governor's School for the Arts
Ballet major, Voice minor
