Amanda Romualdo

Senior Writer/Editor at Stampin' Up!
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Contact Information
us****@****om
(386) 825-5501
Location
Salt Lake City, Utah, United States, US

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5.0

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Kimberly Gibby Hartman

I had the privilege of working alongside Amanda as a coworker for many years before I was her manager. Both roles were incredibly easy due to Amanda's uncompromising work ethic, and her ability to work independently and as part of a team, manage an often heavy workload, foresee potential roadblocks and issues and find innovative solutions, and act as the voice of reason in group dynamics. As her manager, I had to make sure I didn't always use Amanda as my go-to, though it was always tempting because I knew if I gave her an assignment it would (1) get done; (2) get done well and on time; and (3) I wouldn't have to worry about it again. Amanda is one of those rare writers who not only can turn out incredible writing quickly, but who also has a keen mind for both big picture strategy as well as the minute details. Having her on my team was really any manager's dream; when I left Stampin' Up!, I wanted to put Amanda in my pocket and take her with me!

Heather Merrill

Amanda is an amazing mentor and has the ability to see things both in terms of big picture and also actionable items. She is detail oriented and can easily translate ideas on paper into completed projects. I highly recommend Amanda.

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Experience

    • United States
    • Retail Art Supplies
    • 700 & Above Employee
    • Senior Writer/Editor
      • Dec 2010 - Present

      • Write and edit copy for marketing campaigns and training programs for Stampin' Up!, a global direct-sales company with 50,000 independent sales consultants throughout 10 markets and producing $200 million in yearly revenue. • Attract and retain new customers and sales consultants through writing magazine articles, email campaigns, web and print ads, web pages, flyers, blog posts, social media, and event materials. • Develop and execute communication plans for a variety of audiences such as customers, prospective and current sales consultants, and top business performers. • Collaborate with sales, events, marketing, design, and public relations teams to develop and maintain branding and messaging for overall company, events, and product lines. • Train and mentor writers on company style guide, writing and project processes, brand consistency, and audience. • Conduct market research via surveys, focus groups, and observation. • Served on a product development team that partnered with the high performers in the salesforce; completed observational research, conducted brainstorm sessions, and prototyping. • Write corporate communications for employees. • Assist events team by producing events; work with the lighting and audio visual crew as well as direct the stage manager to produce events with 1,000+ in attendance. Show less

    • Business Manager
      • Dec 2005 - Present

      • Work to support and promote the Afro-Brazilian art form of capoeira through facilitating regular classes and participation in community events. • Maintain business needs including keeping student accounts up-to-date. • Book performances and workshops with a variety of organizations including K-12 schools, universities, professional dance companies, local nonprofits, and more. • Work to support and promote the Afro-Brazilian art form of capoeira through facilitating regular classes and participation in community events. • Maintain business needs including keeping student accounts up-to-date. • Book performances and workshops with a variety of organizations including K-12 schools, universities, professional dance companies, local nonprofits, and more.

    • United States
    • Retail Art Supplies
    • 700 & Above Employee
    • Senior Curriculum Developer
      • 2005 - 2010

      • Developed, implemented, and maintained business training for sales consultants. • Increased sales consultants’ business performance through developing content for interactive training modules, regional conferences, videos, teleconferences, webinars, training guides, monthly consultant magazine, training website, and manuals. • Developed, implemented, and maintained business training for sales consultants. • Increased sales consultants’ business performance through developing content for interactive training modules, regional conferences, videos, teleconferences, webinars, training guides, monthly consultant magazine, training website, and manuals.

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • English Teacher
      • 2004 - 2005

      • Developed and implemented curriculum for upper high school and college-level English courses. • Assessed overall and individual needs of students and developed plans of action for accommodation in collaboration with counselors, parents, and teachers. • Developed and implemented curriculum for upper high school and college-level English courses. • Assessed overall and individual needs of students and developed plans of action for accommodation in collaboration with counselors, parents, and teachers.

    • United States
    • Higher Education
    • 700 & Above Employee
    • English Instructor
      • 2003 - 2005

      • Developed curriculum for introductory college writing courses. • Instructed and assessed students in academic rhetorical composition. • Developed curriculum for introductory college writing courses. • Instructed and assessed students in academic rhetorical composition.

    • English Teacher
      • 2003 - 2004

    • United States
    • Higher Education
    • 700 & Above Employee
    • English Instructor
      • Jan 2001 - Dec 2003

      • Developed curriculum for introductory college writing courses. • Instructed and assessed students in academic rhetorical composition. • Developed curriculum for introductory college writing courses. • Instructed and assessed students in academic rhetorical composition.

    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • English as a Second Language Teacher
      • 2001 - 2003

Education

  • Brigham Young University
    Bachelor's, English: Literature
  • University of Phoenix
    Master's, Education: Curriculum & Instruction

Community

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