Experience

Monash Business School

• Australia
• Education Administration Programs
• 100 - 200 Employee

• Digital Communications Manager

  • Apr 2021 - Present

  I'm responsible for Monash Business School's digital presence, which encompasses development and maintenance of the school's website, social media strategy and management, analytics and reporting and EDMs. I'm responsible for Monash Business School's digital presence, which encompasses development and maintenance of the school's website, social media strategy and management, analytics and reporting and EDMs.



Glen Eira City Council

• Australia
• Government Relations
• 300 - 400 Employee

• Web and Social Media Analyst

  • Nov 2020 - Apr 2021

  I optimized council social media content and reported analytics-based insights and recommendations to business units; Developed a social media and digital content strategy and calendar for the council's arts and culture division; Researched and implemented social media management tools such as Hootsuite; Planned, created, edited and published high-quality and engaging content; Monitored and analyzed web and social results in line with company goals and benchmarks; Edited web content for consistent format, tone and messaging plus optimal UX and content channel marketing; and Collaborated with internal and external stakeholders to amplify content and identify opportunities. Show less



Leader Community Newspapers

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Digital

  • Mar 2018 - Jul 2020

  I built Leader's paid digital subscriber numbers, helping lead the company through a robust transformation period.The Leader group exceeded ambitious FY19 and FY20 subscriber acquisition targets.I developed, optimized and ran Leader’s main content platform www.leadernews.com.au and the local news module of heraldsun.com.au, expanded social media and EDM channels, developed a data-driven content strategy and grew best-practice digital workflows across Leader’s editorial staff.I was also responsible for rolling out regular digital specials including the highly successful Best of Melbourne series www.thebestofmelbourne.com.au Show less

• Regional Editor

  • Dec 2017 - Mar 2018

  Editor of Bayside, Caulfield, Port Phillip, Stonnington and Progress LeadersI expanded the strategy detailed under my previous title to all five inner-city Leader mastheads.

• Senior editor, Leader Prestige publications

  • Jul 2017 - Dec 2017

  I rolled out and developed the Leader Prestige luxury brand across the Bayside, Port Phillip and Caulfield-Glen Eira mastheads to target aspirational readers and advertisers. Key achievements: expanding the publications' high-end lifestyle content, improving news feature content and photography, expanding the brand's digital and social media presence.

• Social media editor, Leader Community News

  • Jan 2017 - Jun 2017

  Fixed-term project to build Leader Community News' online readership via social media engagement. Leader has 38 Facebook pages, and a company-wide goal this year was to lift UVs to leadernews.com.au to 900,000 a month, to then enable the company to develop a paid subscription model. I increased Leader's UVs via social media by 20 per cent during my five-month secondment to this project.

• Editor

  • Jan 2012 - Jan 2017

  Digital news producer and editor for Leader Community News. My three mastheads, Bayside Leader, Caulfield Glen Eira Leader and Port Phillip Leader, have a combined audited circulation of 125,181 copies a week.My editorial team created and published local news across digital. social media and print platforms.I was responsible for producing quality journalism, developing strong community links and relationships, and overseeing campaigns and initiatives that benefit our readers.In 2013 I developed and ran the Cots for Tots campaign in partnership with the St Kilda Mums charity. This six-week editorial campaign successfully raised funds for, and donations of, 200 cots for underprivileged young Melbourne families.In 2015 my editorial team launched the Grass Ceiling campaign, for better facilities and funding in women's community sport. This won the 2016 Melbourne Press Club Quill Award for Best Suburban Report. Show less

• News editor

  • Jan 2008 - Jan 2012

  I edited a weekly newspaper (Bayside Leader) with a readership of 76,000. I managed a team of reporters and photographers and also coordinated publication of news across online and social media platforms. I was responsible for running and developing court, police and council rounds, developing strong community links and relationships and publishing news, features and campaigns of value to readers. In November 2010 Bayside Leader’s Fix Our School campaign won $10 million in State Government funding to rebuild neglected parts of Brighton Secondary College. Show less

• Reporter

  • Aug 2003 - Dec 2007

  I reported for newspapers with readerships of approximately 40,000. I developed an excellent network of contacts and sources in these areas, and ran productive council, police and court rounds. I broke many exclusive stories (egs in portfolio), developed a strong and thorough knowledge of media law; and wrote complex features and news, demonstrating advanced writing skills. While on the Berwick-Pakenham Leader I initiated and developed the newspaper’s first police round, which generated a number of strong crime stories. Show less



Hardie Grant Publishing

• Book and Periodical Publishing
• 100 - 200 Employee

• Feature writer (contractor)

  • 2002 - 2003

  I wrote features for Hardie Grant publications HR Monthly and Australian Educator. I wrote features for Hardie Grant publications HR Monthly and Australian Educator.



Expatica

• Netherlands
• Internet Publishing
• 1 - 100 Employee

• Online editor

  • 2000 - 2001

  Expatica produces country-specific news websites for English-speaking expatriates. I designed, launched and edited the Expatica HR site, and was deputy editor of Expatica Germany. Expatica produces country-specific news websites for English-speaking expatriates. I designed, launched and edited the Expatica HR site, and was deputy editor of Expatica Germany.