Mychal Whittle

Blue Stream Lead - Initiative at Reprise Australia
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Contact Information
us****@****om
(386) 825-5501
Location
AU
Skills

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5.0

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Rich Conway

I had the pleasure of working with Myke at Reprise, seeing him progress from SEO craft specialist into a leader of our SEO team. Myke has continually stepped up in the face of opportunities and challenges and is someone you can always rely on to deliver. Myke not only addresses the 'what' and 'how' of digital solutions, but articulates the 'why', which gives our clients the confidence to invest. Myke has consistently received exceptional feedback from clients and colleagues and is a rising star in the industry.

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Credentials

  • Google Adwords Certified Professional
    Google
    Oct, 2015
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google
    Jul, 2015
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2015
    - Nov, 2024

Experience

  • Reprise Australia
    • Australia
    • Marketing Services
    • 1 - 100 Employee
    • Blue Stream Lead - Initiative
      • Jan 2023 - Present

  • The Epiphany Group
    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Jan 2023

    • Digital Director
      • Sep 2021 - Jan 2022

  • The Change Network
    • Australia
    • Education Management
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Jan 2023

    • Digital Director
      • Sep 2021 - Jan 2022

  • MWDigital
    • Australia
    • Advertising Services
    • Founder/Consultant
      • Apr 2021 - Jan 2023

  • Reprise Australia
    • Australia
    • Marketing Services
    • 1 - 100 Employee
    • National Head of Experience, Content & Analytics
      • Jan 2019 - Apr 2021

      As National Head of Experience, Content & Analytics, my responsibilities include; business operations, client relationship management, team management and driving profitable growth of departments. This is a senior leadership role heading up our Experience (SEO, Owned eCommerce, CRM, UX & CRO), Content (Content Strategy, Publishers, Influencers & Community Management) and Data & Analytics departments.Business:Manage P&L for Owned, Content Partnerships & Analytics product streams, reporting directly into the CEO, GM and FD on profitability, costs, resourcing & revenue- Responsible for the management, delivery and direction of all Owned, Partnerships & Data products- Sitting on the Leadership Team responsible for collaborating with other senior leaders to push the business forward. This included leading efforts on business wide restructures, roles & responsibilities and culture.People:- Led a team of 25 in developing customer engagement strategies across owned and earned channels fuelled by 1st & 3rd party data and website analytics insights- Directly managed 6 Directors responsible for client service, team development and product excellenceProduct:- Lead the development of Reprise's SEO, CRO & Influencer product- Redefined our Data & Analytics offering, shifting focus from tracking implementation to data activation. This elevated the team from pure implementation to strategic partnerships. - Doubled monthly Analytics revenue in 2020 with new product direction- Introduced new product streams to the business including Community Management, Social Listening,Client:- Maintained client engagement plans and built relationships with senior stakeholders- Manage the team to have full client management responsibility for Owned, Earned & Data services- Responsible for new business for Owned, Content Partnerships & Analytics- Developed relationships with key agency and technology partners such as Google, SEMRush & Adobe Show less

    • Owned Director
      • Jan 2018 - Dec 2018

    • Associate Digital Solutions Director
      • Jun 2016 - Dec 2017

    • Digital Solutions Specialist
      • Jun 2015 - Jun 2016

  • Search Laboratory
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Technical SEO Executive
      • Sep 2014 - Jun 2015

    • Content & Online PR Executive
      • Apr 2013 - Aug 2014

    • Business Development Executive
      • Sep 2012 - Apr 2013

      Search Laboratory help clients to maximise profits generated through international and UK websites through ethical, multilingual Search Engine Optimisation and Pay Per Click advertising. Taking a scientific and measurable approach to SEO and PPC in over 35 languages to build highly effective campaigns.

Education

  • University of Leeds
    Bachelor of Science (BSc (Hons)), Biology, General
    2009 - 2012

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