Experience

1o8

• United States
• Advertising Services
• 1 - 100 Employee

• Visual Designer

  • Nov 2022 - Present



Soft Surroundings

• United States
• Retail
• 300 - 400 Employee

• Art Director

  • Mar 2012 - Dec 2022

  Promoted to lead multi-channel creative and production. Reporting to the VP of Creative Services, I supervise and support a team of three of direct reports and several contractors to produce branded marketing and designs. With the creative leadership team and our marketing partners, I establish cohesive seasonal strategies, build frameworks and manage deliverables.• I support my team in generating 700+ emails, thousands of digital graphics, hundreds of landing pages, dozens of paid media assets, and thousands of print pieces annually.• I oversee creation of website assets, wireframes, landing pages, and UI design, delivering improved dollar productivity per page (+33%) and conversion (+27%), despite declining onsite sessions (-18%) year-over-year.• The optimized digital creative strategy has improved (+20%) return on ad spend (ROAS) year-over-year despite economic challenges.• I support the VP of Creative Services with ideation and production of photography as well as the development of 20+ catalogs distributed to 150M households each year with a 10% improvement in total match-back demand. Show less

• Senior Graphic Designer

  • 2018 - 2021

• Graphic Designer & Color Analyst

  • 2014 - 2018

• Digital Graphic Designer

  • Mar 2012 - 2014



St. Louis Homes + Lifestyles

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Creative Director

  • 2011 - Mar 2012

  Promoted to provide comprehensive creative direction for monthly magazine publications, I managed simultaneous magazine processes from conception to publication. Collaborating with the publisher and editor, I amplified the editorial vision through innovative creative strategies. As a one-person creative team, I conceptualized, designed and produced dozens of magazines and marketing pieces annually as well as coordinated with photographers and art directed location shoots, delivering stunning imagery for print. Show less

• Advertising Art Director

  • 2010 - 2011

• Associate Art Director

  • Aug 2007 - 2010