Rachel Bascom
Head of Content Marketing at 97th Floor- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Bio
Experience
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97th Floor
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United States
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Marketing Services
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100 - 200 Employee
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Head of Content Marketing
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Aug 2021 - Present
Leader and manager of the content marketing department at 97th Floor. Responsibilities include new client and departmental strategy, innovation, new service offerings, overseeing fulfillment, and providing support and training for a team of content marketers.
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Lead Content Marketer
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Jul 2019 - Jul 2021
Working with enterprise-level clients in a number of industries. Content strategy, implementation, and optimization with a focus on customer experience, branding, lead generation and increasing conversions. Involved with the cultivation and growth of the content marketing role at 97th Floor, as well as the department as a whole.
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Content Marketer
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Jan 2019 - Jun 2019
Working with both SMB and enterprise clients in a number of industries. Content strategy, implementation, and optimization.
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Writer
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Jan 2013 - Dec 2018
Working with both SMB and enterprise clients from all industries. Writing, editing, social media, content idea generation, optimization, implementation, and promotion.
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Freelance Writer
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Jun 2012 - Dec 2012
Writing articles on a freelance basis for link-building purposes.
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Bleacher Report
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Spectator Sports
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400 - 500 Employee
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Writer
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Aug 2012 - Sep 2014
Featured Columnist, Chelsea FC/World Football. Featured Columnist, Chelsea FC/World Football.
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Deseret Digital Media
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Web Sports Intern
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Jan 2013 - May 2013
Content management, sports writing, editing and publishing online content for DeseretNews.com. Content management, sports writing, editing and publishing online content for DeseretNews.com.
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Brigham Young University
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United States
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Higher Education
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700 & Above Employee
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Supervisor
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Aug 2009 - Apr 2012
Led a team of employees, supervised regular shifts at the store, handled and counted large amounts of money. Led a team of employees, supervised regular shifts at the store, handled and counted large amounts of money.
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Real Salt Lake
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United States
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Spectator Sports
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100 - 200 Employee
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Intern
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Mar 2011 - Oct 2011
Worked with corporate sponsors, carried out promotions at half time, took on various responsibilities throughout 12 hour+ shifts on game days, helped provide a seamless experience each for each RSL match. Worked with corporate sponsors, carried out promotions at half time, took on various responsibilities throughout 12 hour+ shifts on game days, helped provide a seamless experience each for each RSL match.
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Education
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Brigham Young University
Bachelor of Arts (B.A.), English, Minor in Communications -
Tonbridge Grammar School
A Levels, English Literature, French, History