Senior Marketing Manager - UK & EU

• Dec 2022 - Present

Marketing Manager - UK & EU

• Sep 2021 - Dec 2022

- Develop and execute the integrated marketing strategy, grounded in a deep understanding of the customer, brand, market, and commercial priorities.- Manage project budgets to achieve specific business goals, including acquisition and brand health, while delivering cost efficiencies and maximizing ROI.- Drive creative and strategic marketing campaigns across owned and paid channels, including always-on efforts across the UK and Europe.- Manage external agencies and internal resources to localize integrated campaigns, briefing teams, and provide strategic feedback on production.- Lead media planning and buying for campaigns, ensuring efficiency and linking activities to business objectives.- Experiment with new marketing channels and initiatives while solidifying proven channels, including econometrics, to achieve optimal results.- Measure and optimize all marketing campaigns, working closely with analytics to devise measurement plans for high-impact marketing programs.- Manage stakeholder relationships across central and regional teams, including marketing, product, commercial strategy, and external agencies.- Identify innovative solutions to overcome growth-limiting challenges and proactively identify opportunities that drive step-function increases in growth. Show less

Senior Digital Marketing Executive - Retail

• Feb 2019 - May 2021

- Developed and executed strategic digital plans, leading retail marketing plans that achieved company objectives.- Managed budgets for all digital campaigns, from planning to execution, utilizing relevant tools and channels to maximize ROI.- Led projects and campaigns, liaising with relevant stakeholders and suppliers to advise them on the best approach to achieve digital objectives.- Developed metrics and conducted analysis to demonstrate the effectiveness of all activities, ensuring the brand is activated brilliantly online and working alongside cross-functional teams.- Strengthened produced content across social and web channels, executing seasonal campaign activity and content planning to boost brand awareness and drive sales growth.- Stayed up-to-date with changes and advances in digital and advertising innovation, organizing end-to-end photoshoots for Retail with players and models.Main Projects:- Led the successful Black Friday 2019 campaign, delivering a double-digit increase in sales through targeted digital marketing campaigns.- Created a winning strategy and led the 2020 Training Wear launch, achieving a YoY three-digit increase in sales by utilizing SEO and SEM best practices.- Reviewed the email marketing strategy, and overachieving targets during the quarantine, and implemented a new strategy for using social platforms in the company's campaigns.- Reported to C-level on statistics for campaign performance to influence future digital activity, working closely with CRM/FRM team to maximize online opportunities, identifying target groups, and ensuring best practices on campaign activation and data-capture opportunities. Show less

Digital Marketing Executive - Retail

• Nov 2018 - Feb 2019

Global Brand Content & Innovation Project Manager

• Apr 2017 - Oct 2017

• Worked on digital innovation strategies to improve brand experience • Led & coordinated Virtual Reality projects worldwide from concept generation to launch • Implemented brand communication & experience new content ideas for online booking • Developed and implement snack and high-quality 360° videos content concept for social media -> Led partnership discussions, including with Samsung, to create virtual reality events -> Led project on thematic 360° videos to support the BUs' marketing needs internationally -> Supervised the Google Street View project for 10 Resorts worldwide -> Organised "Real Life" and sensorial experience events to reinforce the brand love -> Increased booking by a double-digit margin via immersive experience through Virtual Reality Show less

Brand | Project Manager

• Apr 2015 - Aug 2016

• Delivered 360°marketing campaigns on a national level • Executed impactful brand launches ensuring that they are communicated effectively • Led creative agencies, PR agencies and cross-functional teams • Delivered in-store events and activations across multiple channels to build a brand profile • Negotiated activation campaigns with the main supermarket chains (Walmart, Carrefour and others) -> Coordinated & implemented a healthy eating project in schools with Jamie Oliver's Foundation -> Led brand events to launch the project with the Ministry of Culture, Governors, schools and industry -> Supervised activation for projects with creative & digital agencies -> Managed & reported budget expenses Key Achievements: • Achieved higher sales conversion • Boosted brand engagement with experiential marketing Show less

Graduate Programme - Branding

• May 2013 - Apr 2015

Selected as one of only five people chosen every two years from all of Brazil. Candidates are cross-trained and prepared to become a versatile professional. • Conducted researches for new product trends and influencers • Created and analysed monthly reports using Nielsen databases • Led innovative strategies for the new channels along with the Shopper Marketing Manager • Conducted market studies in consumer behaviour to build consumer profiles • Managed the regional merchandising schedule across all channels • Created & supervised content production throughout Brazilian news (online and offline) -> Increased awareness for two soda brands in one digit via updated identity & repositioning -> Developed and activated the new brand positioning for Sprite from concept to launch -> Led projects in RCM, Business Planning, Immediate Consumption and Finance -> Integrated the FIFA World Cup Trophy Tour by Coca-Cola team in over 20 countries -> Delivered monthly and seasonal campaigns to support the strategic development of Sprite brand Show less

Shopper Marketing Executive

• Aug 2010 - May 2012

- Collaborated with the Shopper Marketing Manager to develop innovative strategies for new channels - Conducted market studies in consumer behavior ensuring the quality of data to build a consumer profile - Managed the field merchandising schedule across all channels - Led shopper plans and develop shopper briefs for key customers - Collaborated with the Shopper Marketing Manager to develop innovative strategies for new channels - Conducted market studies in consumer behavior ensuring the quality of data to build a consumer profile - Managed the field merchandising schedule across all channels - Led shopper plans and develop shopper briefs for key customers