Liza Moroz
Recruitment Marketing Manager at Essex Partnership University NHS Foundation Trust- Claim this Profile
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English Professional working proficiency
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Russian Professional working proficiency
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Bulgarian Professional working proficiency
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Bio
Magdalena Lang
Liza will be a great asset to any team thanks to her knowledge, experience and professionalism. She is results oriented, flexible in her approach and adjusting quickly to chagnge
Svetlana Matsova
One of the most creative people I had a pleasure to work together with on several marketing operations projects at UPS in the UK. Whilst working on customer profitability and revenue management initiatives, Liza would always try and bring new ideas to the table. She has a can-do positive attitude and was happy to take on new projects. Liza would be a real asset for any positions requiring creativity and imagination.
Madalina Bolea
Liza and I worked together as part of the Revenue Management team for approximately 2 years. She proved to be a great team member, with a positive attitude and optimistic approach. Her enthusiasm for her work and great communication skills made Liza a great asset to the company and also a great mentor for me. She passed on her knowledge to me and helped me assimilate all the information and easily integrate within the company. Her communication skills and positive attitude helped Liza create and maintain a good relationship with other departments as well. While working with her, she demonstrated creativity, attention to details and a very analytic approach. Liza demonstrated a great desire for development and improvement by participating to a Presentation Skills course and also by offering and receiving feedback. I believe Liza has a tremendous potential and would be an outstanding addition to any team and company. I would genuinely recommend her as she is a great team member, with a wonderful attitude, beautiful spirit and an open minded attitude. Sincerely Madalina Cirstian
Magdalena Lang
Liza will be a great asset to any team thanks to her knowledge, experience and professionalism. She is results oriented, flexible in her approach and adjusting quickly to chagnge
Svetlana Matsova
One of the most creative people I had a pleasure to work together with on several marketing operations projects at UPS in the UK. Whilst working on customer profitability and revenue management initiatives, Liza would always try and bring new ideas to the table. She has a can-do positive attitude and was happy to take on new projects. Liza would be a real asset for any positions requiring creativity and imagination.
Madalina Bolea
Liza and I worked together as part of the Revenue Management team for approximately 2 years. She proved to be a great team member, with a positive attitude and optimistic approach. Her enthusiasm for her work and great communication skills made Liza a great asset to the company and also a great mentor for me. She passed on her knowledge to me and helped me assimilate all the information and easily integrate within the company. Her communication skills and positive attitude helped Liza create and maintain a good relationship with other departments as well. While working with her, she demonstrated creativity, attention to details and a very analytic approach. Liza demonstrated a great desire for development and improvement by participating to a Presentation Skills course and also by offering and receiving feedback. I believe Liza has a tremendous potential and would be an outstanding addition to any team and company. I would genuinely recommend her as she is a great team member, with a wonderful attitude, beautiful spirit and an open minded attitude. Sincerely Madalina Cirstian
Magdalena Lang
Liza will be a great asset to any team thanks to her knowledge, experience and professionalism. She is results oriented, flexible in her approach and adjusting quickly to chagnge
Svetlana Matsova
One of the most creative people I had a pleasure to work together with on several marketing operations projects at UPS in the UK. Whilst working on customer profitability and revenue management initiatives, Liza would always try and bring new ideas to the table. She has a can-do positive attitude and was happy to take on new projects. Liza would be a real asset for any positions requiring creativity and imagination.
Madalina Bolea
Liza and I worked together as part of the Revenue Management team for approximately 2 years. She proved to be a great team member, with a positive attitude and optimistic approach. Her enthusiasm for her work and great communication skills made Liza a great asset to the company and also a great mentor for me. She passed on her knowledge to me and helped me assimilate all the information and easily integrate within the company. Her communication skills and positive attitude helped Liza create and maintain a good relationship with other departments as well. While working with her, she demonstrated creativity, attention to details and a very analytic approach. Liza demonstrated a great desire for development and improvement by participating to a Presentation Skills course and also by offering and receiving feedback. I believe Liza has a tremendous potential and would be an outstanding addition to any team and company. I would genuinely recommend her as she is a great team member, with a wonderful attitude, beautiful spirit and an open minded attitude. Sincerely Madalina Cirstian
Magdalena Lang
Liza will be a great asset to any team thanks to her knowledge, experience and professionalism. She is results oriented, flexible in her approach and adjusting quickly to chagnge
Svetlana Matsova
One of the most creative people I had a pleasure to work together with on several marketing operations projects at UPS in the UK. Whilst working on customer profitability and revenue management initiatives, Liza would always try and bring new ideas to the table. She has a can-do positive attitude and was happy to take on new projects. Liza would be a real asset for any positions requiring creativity and imagination.
Madalina Bolea
Liza and I worked together as part of the Revenue Management team for approximately 2 years. She proved to be a great team member, with a positive attitude and optimistic approach. Her enthusiasm for her work and great communication skills made Liza a great asset to the company and also a great mentor for me. She passed on her knowledge to me and helped me assimilate all the information and easily integrate within the company. Her communication skills and positive attitude helped Liza create and maintain a good relationship with other departments as well. While working with her, she demonstrated creativity, attention to details and a very analytic approach. Liza demonstrated a great desire for development and improvement by participating to a Presentation Skills course and also by offering and receiving feedback. I believe Liza has a tremendous potential and would be an outstanding addition to any team and company. I would genuinely recommend her as she is a great team member, with a wonderful attitude, beautiful spirit and an open minded attitude. Sincerely Madalina Cirstian
Credentials
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CIM ACIM Member
CIM | The Chartered Institute of MarketingMar, 2023- Oct, 2024 -
Google AdWords Certified Partner
GoogleNov, 2015- Oct, 2024 -
Principles of Customer Service
Lifetime AwardingOct, 2015- Oct, 2024 -
Advanced Search Engine Optimization
SEOMApr, 2014- Oct, 2024 -
SPIN® Selling
Huthwaite InternationalJul, 2011- Oct, 2024
Experience
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Essex Partnership University NHS Foundation Trust
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Recruitment Marketing Manager
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May 2022 - Present
The main objective of the role is to support EPUT recruitment (local and international) by mapping the customer journey, identifying the potential advantages of the Trust and creating content that will represent the Trust employment opportunities to a well-targeted audience of potential recruits looking for a steady increase in conversion to face the current staff shortages. In my day-to-day work, I am: • Strongly related to the Trust IR Programme: 185 international nurses were recruited in 2022 alone. I aim to ensure adequate communication from day one across their journey from potential recruits to PIN Nurses working on the wards (brochures, introduction and induction packages, booklets and flyers). • Producing regular broader reach updates about the IR activities, using multimedia, social media posting and various articles in cooperation with Communications. • Developed and implemented direct digital recruitment campaigns for various roles targeting countries and medical specialisms. • Acting as project support, helping with reporting and analysis, supporting the IR programme within the more comprehensive NHS initiatives such as the Pastoral awards, development of SOPs and other strategic initiatives to establish and develop the IR as BAU. • Working closely with EPUT Recruitment and retention Dept in various initiatives, including developing local and area recruitment campaigns involving local and social media, marketing materials and media for Mental health RHNs and MHRNs recruitment, Community services recruitment, Pharmacy recruitment and AHP recruitment initiatives. • Leading the development of the new Recruitment part of the EPUT website with an emphasis on the career opportunities within the Trust, the benefits, training, and career opportunities offered to the Trust employees. Show less
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QAQF Quality Assessment and Qualification Framework
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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London Area Marketing Manager
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Sep 2021 - May 2022
Main Objective: Grow brand awareness and increase sales by introducing the services to a targeted audience – overseas healthcare professionals and UK-based healthcare employers, including: • Create and promote marketing content across digital platforms focusing on the opportunities for international professionals coming to work in the UK. • Plan and execute daily publications via social media and e-mail marketing, aiming to initiate communications with potential recruits. • Provide advertising creatives for industry magazine publications (PR). • Create flyers, presentations, leaflets, brochures, and other ad hoc printed and electronic materials. • Create and distribute a monthly electronic newsletter to all company contacts. • Manage the Learning platform, CRM and Website development project, including providing content, functionality and interface. •Plan and participate in industry events, fairs, and shows to grow the network and increase brand awareness. • Plan and organise meetings, training, and graduation ceremonies with overseas healthcare professionals. • Manage company merchandise and printing of marketing materials such as calendars, tote bags, flyers, notepads, etc. • Plan marketing activities for the next year, including marketing calendar and marketing budget. Show less
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ID MKT LTD.
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United Kingdom
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Advertising Services
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Marketing Manager
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Aug 2020 - May 2022
What we do: We build beautiful, efficient and strongly optimised websites. We call them Spartans. From strategy to full-blown implementation, we bring a top-notch digital web experience to small- and medium-sized companies and freelance professionals. We design and develop premium websites at an unmatched low price. About the company Our company ID MKT is still building its portfolio in the UK but is it a business where being new is an advantage as you come fresh, flexible and eager to work. Still, being new, we do not lack experience as everyone in the team is proven professional with many years of work in the industry. We are big enough to create exceptional websites but small enough to care for all our customers personally. Our team We are a versatile team of web designers, software programmers, SEO specialists and project manager. Before joining ID MKT, we were working together on other successful projects and have already created a strong bond. We have the support of a video engineer, a professional photographer and a digital artist who provide us with their professional expertise when needed. Our customers We work with SME helping their business by providing premium websites on excellent price. Our customers are valuable to us, and we offer our cooperation, understanding and support aiming to build a strong and long-lasting business relationship. This is why most of our customers stay with us and we grow together. Show less
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Ulster University
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United Kingdom
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Higher Education
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700 & Above Employee
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MSc Marketing Student
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Sep 2018 - Aug 2020
Amazing opportunity to consolidate my work experience with the newest theory in the Marketing field as part of diverse multicultural team of Lecturers and Students. • Successfully completed a dissertation on Online Customer Communication as Retention Strategy. • Аwarded MSc Marketing with Distinction. Foundations in Management │ Strategy and Innovation │ Marketing Management │ Digital Marketing Communications │ Marketing Analytics │ Entrepreneurial Marketing Amazing opportunity to consolidate my work experience with the newest theory in the Marketing field as part of diverse multicultural team of Lecturers and Students. • Successfully completed a dissertation on Online Customer Communication as Retention Strategy. • Аwarded MSc Marketing with Distinction. Foundations in Management │ Strategy and Innovation │ Marketing Management │ Digital Marketing Communications │ Marketing Analytics │ Entrepreneurial Marketing
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UPS
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United States
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Truck Transportation
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700 & Above Employee
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Revenue Management Senior Analyst
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Mar 2016 - Sep 2018
UPS data analysis and strategies, owner of customer initiatives and programmes related to customer experience, retention, compliance and profitability. Responsibilities: • Strategic Growth Committee: weekly attendance of a Directors meeting to discuss strategic customer issues and manage risk. • Profitability management through the development and delivery of data-driven initiatives to drive revenue generation and profit growth. • Customer relationship management and initiatives based on insight collected from multiple sources such as customer retention, compliance and profitability. • Cross-functional initiatives with OPs, BD, IE and Solutions. Achievements: • Developed Most Valued programme: identified 35 key strategic customers and offered a package of custom marketing solutions in exchange for customer insights. • Through in-depth analysis, identified a new sales opportunity for the US market, later becoming one of the best-selling templates. • Analysed customer profitability identified gaps in pricing practice and agreed a new strategic approach with BD towards managing customers with high unprofitability risk. • Established cooperation with UPS Solutions and UPS Capital to support a wider implementation of their products as part of our retention initiatives. Show less
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ID MKT LTD.
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United Kingdom
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Advertising Services
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Marketing Manager
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Sep 2013 - Mar 2016
Digital marketing and customer-related role: negotiating, developing and running long-term brand projects including web design, content, SEO and social media presence. Responsibilities: • Complete development, rebranding or brand enhancement based on profound understanding of the company’s vision, mission, products and customers. • Development and implementation of social media strategies by identifying relevant audience, platform, timing and content. • A six months programme of Search Engine Optimisation including website optimisation, content enhancement and link building. • Organising public events such as festivals and presentations. • Content and articles for websites, social media posts and PR materials including text, photos, videos and illustrations. Achievements: • Collected more than 3000 new entries to the e-mail distribution list via a Facebook game and Reached 1000 people via viral video marketing. • Achieved number one position on Google organic search. • Organised a successful Tolkien fest with over 500 attendees with zero budget. Show less
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UPS
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United States
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Truck Transportation
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700 & Above Employee
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Marketing Supervisor
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Jul 2011 - Mar 2013
Entered UPS Bulgaria’s marketing during an exciting period of innovation, change of branding and new initiatives. Used field experience to build a bridge between Marketing, BD and Drivers to transform them into a major source of intelligence and sales leads. Responsibilities:• Organising the daily workflow of internal and external communication• Initiating and managing customer initiatives, supporting negotiations and the UPS pricing process. • Developing and implementing cross functional projects with OPs and IE to improve customer satisfaction and apply custom logistics solutions. • Managing relationships with agencies, freelancers and media by providing PR materials, brand materials and detailed assignments. • Providing training for employees and customers. • Developing segment marketing initiatives and analysing their market potential. • Developing and implementing the Sales Lead programme for customers and employees. Achievements:• Developed and implemented changes in the structure of the department, based on closer cooperation between Telesales and Field Sales, resulting in much higher productivity and better relationships with customers.• Developed and applied a detailed schedule for brand updates in every office in the country, including vehicles as part of the UPS Major Identity Change. • Designed and implemented the very successful Sales Lead scheme, which resulted in two major customers acquisitions during the first three months Show less
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Area Sales Bulgaria
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Apr 2010 - Jul 2011
Through utilising resources optimally, targeting the right potential customers and strong teamwork the position of leading service provider in the area was retained, with a growth of more than 20% on an annual basis. Responsibilities:• Developing a strategic plan for client reach in the area based on customer, competitor and industry insights. • Team Management and Leadership, providing support, directions and information to all field sales related to customer enquiries, ad hoc issues and head office initiatives. • Addressed with highest priority major Acquisition and Penetration opportunities, negotiation and development of service presentations and rate proposals. • Logistic management of the local offices, feeders and customers with specific requirements. Achievements:• Using data analysis to identify the potential of the newly built industrial zone in Rakovsky and became the first courier to offer express delivery to the area.• Moved the main office to a suitable, functional and easy to reach location, close to the customs with a large parking space available.• Provided dedicated transportation to a major customer located in the mountains who was shipping time-critical auto parts abroad on the daily. Despites the difficult weather and road conditions, there were no missed deliveries. Show less
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Field Sales Representative
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Feb 2008 - Apr 2010
Acquisition and retention of customers in the Sofia and Plovdiv areas via intensive customer communication, visits, developing relationship and collecting actionable insights, │Provided additional value in information and support to customers, finding solutions to complex problems and constantly working towards service improvement.
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Education
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2018 - 2019
Ulster University
Master's degree, Marketing -
North West College London
Vocational Qualification in Business and Finance, Business Administration and Management, General
Community
