Experience

TIGER 21

• United States
• Professional Training and Coaching
• 100 - 200 Employee

• Chief Marketing Officer

  • Mar 2020 - Present

  TIGER 21 is the premier membership organization for ultra-high-net-worth wealth creators -- entrepreneurs, investors, and executives at the top of their game -- who lean on each other to navigate the challenges and opportunities around investing, life, and family. TIGER 21 is the premier membership organization for ultra-high-net-worth wealth creators -- entrepreneurs, investors, and executives at the top of their game -- who lean on each other to navigate the challenges and opportunities around investing, life, and family.



MFig Marketing

• Greater San Diego Area

• Strategic Marketing Consultant

  • 2007 - Present

  MFig Marketing believes that brands come to life through the art of storytelling and the science of digital marketing. Our ambition centers on building awareness, trust, and relevancy for companies by crafting their stories of excellence and leveraging digital marketing as a conveyor belt to drive lead generation and sales conversion. Current and Recent Clients: • American Council on Exercise – World's largest non-profit health & fitness certification organization • The UPS Store – World’s largest franchisor of retail shipping and business service centers • JC Golf – Southern California's premier golf operations management company • Ace Hardware – Global leader in the “do-it-yourself” home improvement market • Jani-King – World's largest commercial cleaning franchise company • Tony Robbins – Legendary Life Coach Show less



DeWitt Move Worldwide

• United States
• Truck Transportation
• 1 - 100 Employee

• Vice President, Marketing

  • Jun 2018 - Feb 2020

  What began as a one-truck operation in 1927, The DeWitt Companies has transformed into an integrated network of five sister companies that provides relocation, logistics, warehousing and freight forwarding services to businesses, households and military customers all over the world. • Created the strategic marketing plan that include paid (search, display), owned (website refresh, video), and earned (social, ratings and reviews, PR) media for all companies. • Increased qualified leads across all companies by 20%, generating 17% in top-line revenue growth in first year of tenure. • Guided company through new CRM implementation, establishing KPI funnel metrics for sales and marketing teams. Show less



Vistage Worldwide, Inc.

• United States
• Professional Training and Coaching
• 700 & Above Employee

• Senior Vice President, Sales & Marketing

  • Jun 2016 - Aug 2017

  • Executive leader of sales and marketing functions (team of 70+), responsible for vision and strategic planning (design annual and quarterly plan) of revenue growth programs for world’s largest for-profit membership organization of CEOs.• Reorganized sales and marketing teams to optimize performance and drive greater alignment, resulting in largest 6-month lead generation and closed-won performance in company history. • Led strategic development and logistics management of new event program, resulting in 600+ net new sales-qualified leads. Show less

• Vice President, Marketing - Acquisition

  • Oct 2014 - Jun 2016

  Responsible for strategic planning of member and Chair acquisition and regional growth marketing initiatives. FY '15 achievements:• Exceeded qualified member lead goals by 102%, resulting in record member joins from online channel• Record low CPQL (23% improvement YOY) and record low CPJ (31% improvement YOY)• Re-tooled holiday referral program, resulting in 17% YOY increase of member joins• Exceeded qualified Chair lead goal by 74%, record low CPQL (124% improvement YOY), record low CPJ (101% improvement YOY)• Budget Management: Managed three 7-figure budgets to 99% of forecast Show less

• Vice President, Brand Communications & Digital Marketing

  • Sep 2008 - Oct 2014

  Responsible for vision and strategic planning of lead generation campaigns for world’s leading chief executive organization, overseeing marketing communications and digital teams. Specialized in display, SEM, SEO, Vistage.com web properties, social media, and automated marketing (Eloqua).• Exceeded qualified member lead goals by 57%, resulting in largest number of member joins from online channel in company history (FY '14).• Launched SEO initiative that resulted in 81% increase in member leads and 50% increase in Chair leads from organic sources (FY '14).• Developed social media initiative that increased blog traffic by 356% year over year, 114% growth in Facebook fans, 179% growth in Twitter followers and 89% growth in LinkedIn followers (FY '13). • Led integration of marketing automation platform (Eloqua), resulting in higher-quality leads and greater alignment between marketing and sales initiatives. Lead-to-opportunity conversion rate has increased by 48%.• Developed nurturing messaging strategy for member prospects that resulted in 65% increase in event registrations. • Led creative execution of Vistage.com re-launch, resulting in 135% decrease in bounce rate, 20% increase in web form conversion, 29% increase in pages per visit, and 28% increase in average time on site. Show less



The San Diego Union-Tribune

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Contributing Writer / Editor

  • 1995 - 2014

  • Provided coverage of San Diego's biggest sporting events—including two Super Bowls, U.S. Open at Torrey Pines, Chargers, Holiday Bowl, Poinsettia Bowl, and PGA Tour’s Farmers Insurance Open. • Golf columnist since 1997, covering North County and national events. • Food section columnist covering San Diego's burgeoning craft beer industry. • Major centerpiece package stories featuring in-depth looks at local and national issues, including golf’s lucrative secondhand ball market (Top 3 finish in the 2007 Associated Press Sports Editors National Writing Contest) and the California drought's impact on golf courses (Best Environmental Coverage by the Suburban Newspapers of America in 2009). Show less



Robbins Research International

• United States
• Professional Training and Coaching
• 200 - 300 Employee

• Senior Director, Marketing Communications

  • Sep 2003 - Sep 2008

  • As the “marketing voice” of legendary life coach Tony Robbins, responsible for integrating brand voice in all marketing programs, including digital, e-mail nurtures, product packaging and print media. • Developed and led execution of communications strategies for TonyRobbins.com, including lead generation, affiliate programs, and SEM/SEO, resulting in 105% increase in visitors and 78% increase in online revenue. Expanded newsletter distribution from 145,000 to 300,000+ in 18 months. • Served as advisor for all press relations management and developed PR plan to maximize opportunities. • Served on Anthony Robbins Management (ARM) Team, advising senior executive team on opportunities for new revenue streams, feeder systems to build client database and operational efficiencies. • Managed ad agency and 6-person creative team. Show less



Four Square Productions

• Greater San Diego Area

• Director, Content Marketing & Public Relations

  • Apr 2000 - Sep 2003

  • Developed content marketing strategies for leading media firm, serving clients including DIRECTV. • Led content production team for DIRECTVSPORTS.com. • Produced segments for “DIRECTV Sports This Week,” a program promoting the sports packages of America’s #1 satellite TV service. • Directed public relations effort for the 25th Anniversary DVD release of the popular cult film, “Attack of the Killer Tomatoes.” Secured coverage in national magazines, newspapers and TV, including the #1 rated morning news program in San Diego. Show less



Brice & Associates

• Greater San Diego Area

• Senior Manager, Public Relations

  • Mar 1998 - Apr 2000

  • Generated daily media interest for variety of San Diego-based and national client at award-winning public relations firm, including Rubio’s Restaurants, Manchester Grand Hyatt San Diego, La Casa Del Zorro Desert Resort, and PRA Destination Management. • Placed stories in major print and electronic media outlets, including The Wall Street Journal, Chicago Tribune, MTV and the #1 rated morning TV news program in Los Angeles. • Generated daily media interest for variety of San Diego-based and national client at award-winning public relations firm, including Rubio’s Restaurants, Manchester Grand Hyatt San Diego, La Casa Del Zorro Desert Resort, and PRA Destination Management. • Placed stories in major print and electronic media outlets, including The Wall Street Journal, Chicago Tribune, MTV and the #1 rated morning TV news program in Los Angeles.