Shelly George

Project Direction and Program Management at Hills Church
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sacramento

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5.0

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Alison Beltrán Kallioinen

I had the pleasure to work with Shelly on the Community Help & Education team at Meta. Shelly was always smiling and ready to support anyone to drive impact. Beyond that, Shelly always advocated for her team by highlighting their work to executive leadership. One of recent efforts where Shelly led her team to success was a Community Chats launch in both the Facebook and Messenger Help Centers. In this top company investment, people can connect with their communities in real time around the topics they care about on both Facebook and Messenger via text, audio and video. To support this milestone, the Community Help and Education team supported 26 launches for Community Chats and Audio Channels, creating 11 new articles and 2 index pages, and updating 14 existing articles in the consumer help center. Shelly also proactively shared insights on how to avoid burnout and prioritize mental health during a pandemic, which was so needed as we all began to work and live in the same space. I'm so grateful to have worked along side of Shelly and learn from her. I'd love the opportunity to work with her again in the future.

Raquel Mello

Shelly is one of the best people I've worked with. At Meta, her attention to detail, professionalism and people management skills made the organization's work more effective and more personable at the same time. I highly recommend Shelly as a top leadership professional.

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Credentials

  • Group Fitness Instructor
    AF
    Sep, 2019
    - Nov, 2024
  • Twitter Flight School
    Twitter
    Jul, 2015
    - Nov, 2024
  • Conscious Business
    LinkedIn
    Jul, 2014
    - Nov, 2024

Experience

  • Hills Church
    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Project Direction and Program Management
      • Jan 2023 - Present

      - Work hands-on with leaders and key stakeholders to transform goals into actionable plans. - Manage initiatives and projects from start to finish, including planning, execution, and adoption. - Anticipate future risks and define mitigation strategies in partnership with leadership and other stakeholders. - Shape and manage projects on a cross-functional team. - Maintain a strong balance between attention to detail and swift execution, all with excellent oral, written, and interpersonal communication and a high bar for accuracy. Show less

  • Meta
    • United States
    • Software Development
    • 700 & Above Employee
    • Content Strategy Leader, Operations
      • Oct 2017 - Nov 2022

      - Led Meta's customer experience content strategy team overseeing the Facebook Help Center. - Collaborated with a variety of stakeholders across legal, i18n, design, research, product marketing, and engineering to ensure content updates and accuracy across a variety of Facebook products: Groups, Reels, Pages, Profile, Search, Feed, Marketplace, Friends, Games, Dating, Events, and Video. - Oversaw and evolved our team's standards and style guide to maintain a consistent content experience. - Proven track record of juggling multiple projects simultaneously, using strong communication skills to manage time and expectations appropriately. Skills: Content Management | Content Strategy | Program Management | User Experience | Content Standards and Style Guides | Localization | People Management Show less

  • LinkedIn
    • United States
    • Software Development
    • 700 & Above Employee
    • ProFinder Engagement Consultant
      • Nov 2015 - Sep 2017

      In a nutshell, I connected people to new opportunities utilizing the LinkedIn ProFinder platform. I worked with an incredible team to ensure that every LinkedIn member had a great experience. My team focused on LinkedIn ProFinder, a tool that connects freelance professionals to quality, vetted leads in their area. During my time on the ProFinder team, I've leveraged my skills as a writer to build out the ProFinder help center and all its content. Learn more about ProFinder by visiting www.linkedin.com/help/profinder. Show less

  • TEAM LEWIS
    • United Kingdom
    • Advertising Services
    • 500 - 600 Employee
    • Senior Digital Marketing Specialist
      • Nov 2014 - Oct 2015

      As a Senior Digital Marketing Specialist, I managed interns, executed comprehensive B2B social media campaigns across major channels, collaborated closely with my team of 4, and supported new business research and presentations.I executed and managed social advertising programs across Twitter, Facebook, LinkedIn and Outbrain to support demand generation and awareness goals for VMware vCloud Air, where social advertising programs have contributed to 25% of online leads. In addition to building online communities, I executed Twitter chats, contests, influencer outreach, blogger programs and more. In order to measure the effectiveness of social media campaigns, I helped create social media reports and dashboards to share with clients using a variety of tools such as Traackr, Sysomos, Omniture and more. Show less

    • Digital Marketing Specialist
      • Feb 2014 - Nov 2014

      As a Digital Marketing Specialist, I organized and executed comprehensive social media campaigns across major social media channels including Twitter, Facebook, LinkedIn and Outbrain. I wrote social and blog copy tailored to audiences on various channels and reported on key performance metrics. I supported new business presentations with competitor analysis and creative campaign ideas.

  • Robert Rothschild Farm
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Social Media Specialist
      • May 2013 - Feb 2014

      I managed the social media presence of Robert Rothschild Farm and worked to build brand recognition and relationships through online interaction. As part of the Marketing team as well, I assisted with writing press releases and generating newsworthy content, website updates, preparation for trade shows, product photography and the creation of a variety of marketing materials including product information packets and flyers. I created and executed social media plans for Facebook, Pinterest, Instagram, Twitter and a blog for Robert Rothschild Farm. My primary objective was content generation for all social media platforms that captured the Robert Rothschild Farm brand and spoke to customer interests. Prior to my arrival at the company in June 2013, Robert Rothschild Farm only utilized Facebook. In eight months, the number of interactions on Facebook doubled and the likes continue to steadily increase, all organically. Pinterest saw several viral pins and tens of thousands of impressions. Show less

  • Wittenberg University
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Communication Leader
      • Aug 2012 - May 2013

      The Communication Leaders program is a competitively selected practicum experience comprised of about 12 senior communication majors or minors. Throughout our senior year we learn valuable professional skills that help us transition from college to the working world by visiting companies, working on case studies such as the creation of a Communication Leader alumni network, and working in groups.Recently, I worked in a small group on the development of a product or service and a complete branding campaign related to that product or service. This was presented to a panel of administrators at Leo Burnett, a global advertising agency in Chicago, IL. Leo Burnett is responsible for clients such as Kellogg's and Sprite. Show less

    • President of Student Senate
      • May 2012 - Apr 2013

      While I served as Student Senate President at Wittenberg, I led weekly meetings of nearly 20 Student Senators and served as a liaison between administration and students. I organized weekly agendas and practiced leadership skills with peers as well as administrators.

  • Shift•ology Communication
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2012 - Aug 2012

      I wrote copy for press releases and newsletters, managed social media and assisted in brainstorming and implementing campaigns for clients. I worked extensively with Springfield in Full Bloom, a pro-bono campaign implemented through Wilt PR, where I created YouTube videos, organized mailing lists, and researched Springfield to help the city achieve a four out of five bloom rating (the best Springfield has ever received). I wrote copy for press releases and newsletters, managed social media and assisted in brainstorming and implementing campaigns for clients. I worked extensively with Springfield in Full Bloom, a pro-bono campaign implemented through Wilt PR, where I created YouTube videos, organized mailing lists, and researched Springfield to help the city achieve a four out of five bloom rating (the best Springfield has ever received).

  • Integrated Media Corps
    • Wittenberg University
    • Intern
      • Aug 2011 - May 2012

      As an intern with the Integrated Media Corps, I filmed Wittenberg sporting events and created YouTube highlight clips, became proficient in iMovie, and recorded radio spots for the Tiger Sports Network. I worked closely with Wittenberg's Department of Communications to provide media coverage of all the Tiger sporting events. I learned how to work with deadlines as well as how to work with a small team of students and staff when there was pressure to cover all events and games. As an intern with the Integrated Media Corps, I filmed Wittenberg sporting events and created YouTube highlight clips, became proficient in iMovie, and recorded radio spots for the Tiger Sports Network. I worked closely with Wittenberg's Department of Communications to provide media coverage of all the Tiger sporting events. I learned how to work with deadlines as well as how to work with a small team of students and staff when there was pressure to cover all events and games.

Education

  • Wittenberg University
    Bachelor of Arts (B.A.), Communication
    2009 - 2013
  • Marysville High School
    2005 - 2009

Community

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