Experience

eviivo

• United Kingdom
• IT Services and IT Consulting
• 100 - 200 Employee

• Executive Vice President, Global PR and Communications

  • Jan 2022 - 2 years

  New York, New York, United States - Promoted from Global Director to Executive Vice President in April 2023 - Creating and executing eviivo’s communications, public affairs and PR strategic objectives and brand identity. - Aligning and driving eviivo’s communications strategies internally and externally - Leading and managing eviivo’s external global PR agencies in 7 regions and supervising field marketing teams -Managing eviivo social media channels and influencer marketing - Collaborating with different… Show more - Promoted from Global Director to Executive Vice President in April 2023 - Creating and executing eviivo’s communications, public affairs and PR strategic objectives and brand identity. - Aligning and driving eviivo’s communications strategies internally and externally - Leading and managing eviivo’s external global PR agencies in 7 regions and supervising field marketing teams -Managing eviivo social media channels and influencer marketing - Collaborating with different departments within eviivo for content creation, partnerships, social media and thought leadership Show less



SpotOn

• United States
• Software Development
• 700 & Above Employee

• Director Of Public Relations

  • 2020 - Jan 2022

  United States • Conceptualize, own and execute the national PR and communications strategy for leading tech software company. • Deliver on national campaigns and brand initiatives (e.g., garnering 568% increase in earned media, as well as over $3 million in earned media value, within first year), resulting in national coverage. • Write all press releases across partnerships / company announcements • Create KPIs and reporting across analytics tools on efficacy • Spearhead Digital Reputation… Show more • Conceptualize, own and execute the national PR and communications strategy for leading tech software company. • Deliver on national campaigns and brand initiatives (e.g., garnering 568% increase in earned media, as well as over $3 million in earned media value, within first year), resulting in national coverage. • Write all press releases across partnerships / company announcements • Create KPIs and reporting across analytics tools on efficacy • Spearhead Digital Reputation Management via Capterra/G2 etc • Create client surveys for relevant data points/case studies • Serve cross-functionally with C-Suite, Sales, Product, and Marketing departments to maintain public relations program and strategies • Appointed content director, including blogs, sponsored content stories, white papers and internal documents • Factcheck all internal and public-facing copy • Research, schedule and write captions and copy for social media • Manage bi-monthly partner email newsletter (38% click-rate) • Clients include renowned brands, such as Live Nation, Six Flags, Madison Square Garden, Dodger Stadium, Hale & Hearty, MetLife Stadium, NASCAR and more. Show less



CNBC

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Writer

  • Mar 2018 - Jan 2020

  Greater New York City Area • Spearheaded lifestyle vertical for travel, food, tech, wellness and real estate for CNBC Make It • Contributed headline ideas for online and video team in fast-paced newsroom • Wrote engaging and timely feature stories — 1-2 per 24 hours news cycle — driving an additional 1 million UVM • Broke and secured exclusive stories, fact-checked with sources and placed images • Hosted syndicated CNBC lifestyle segment appearing online, TV, NYC taxis



Travelbinger

• Founder

  • Feb 2017 - Dec 2019

  New York, New York, United States • Founded the only independent travel site to publish with both Google News and Apple News • Research, write, edit, and publish all daily content • 2X website traffic in 6 months, 3X average time on site in first year • Manage all social media (Facebook, Twitter, Instagram) • Develop, build and manage all affiliate marketing • Plan all editorial content strategy



Self-Employed

• Freelance Writer, Editor, Publicist

  • Jan 2011 - Jan 2018

  New York, New York, United States Regular contributor to top-tier, national and international publications as a writer, including: Robb Report, Business Insider, Conde Nast Traveler (LA correspondent), Vanity Fair, New York Post, New York Daily News, Travel + Leisure, The Telegraph, The Hollywood Reporter, Thrillist, New York magazine, American Way (American Airlines’ in-flight magazine), Men’s Fitness, Marie Claire, Harper’s Bazaar, Bravo TV, A+E Networks, Out, Passport, Bridal Guide, Islands, Ozy.com, Paper, Travel Channel… Show more Regular contributor to top-tier, national and international publications as a writer, including: Robb Report, Business Insider, Conde Nast Traveler (LA correspondent), Vanity Fair, New York Post, New York Daily News, Travel + Leisure, The Telegraph, The Hollywood Reporter, Thrillist, New York magazine, American Way (American Airlines’ in-flight magazine), Men’s Fitness, Marie Claire, Harper’s Bazaar, Bravo TV, A+E Networks, Out, Passport, Bridal Guide, Islands, Ozy.com, Paper, Travel Channel, Style.com, Fodor’s, BBC Travel, Bon Appetit and more. Editor for BlackBook, Business Traveler and Astrologyzone.com (founded by Susan Miller). Publicist for various client projects, including Jason Collins (NBA athlete), as well as consultant for Milestone PR. Show less



SVEDKA Vodka

• Public Relations Executive

  • 2009 - 2011

  Greater New York City Area • Wrote, edited and managed content for blog/website "Garden of Sweden" produced by Svedka, an international vodka brand. • Conceptualized editorial and branding ideas, and corresponded with record labels, designers, celebrities and CEOs for trends and interviews. • Wrote press releases and contributed to national PR campaigns and strategies. • Helped built relationship with writers and editors in lifestyle and spirits verticals. • Helped manage sponsored events (ie: Gay Pride).… Show more • Wrote, edited and managed content for blog/website "Garden of Sweden" produced by Svedka, an international vodka brand. • Conceptualized editorial and branding ideas, and corresponded with record labels, designers, celebrities and CEOs for trends and interviews. • Wrote press releases and contributed to national PR campaigns and strategies. • Helped built relationship with writers and editors in lifestyle and spirits verticals. • Helped manage sponsored events (ie: Gay Pride). • Tracked consumer trends and executed media events. Show less