Colin McFarland
Digital & Website Marketing Manager at Mission Hills Church- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Mission Hills Church
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United States
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Religious Institutions
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1 - 100 Employee
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Digital & Website Marketing Manager
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Mar 2016 - Present
The Website and Digital Marketing Manager helps to support the vision and mission of both Mission Hills Church and our community center - The Life Center - by supporting the Communications Team in a wide variety of capacities including the management, population and editing of web content with high visual impact for two high-traffic Wordpress websites, developing email marketing campaigns, and curating engaging and brand-relevant social media content. The Website and Digital Marketing Manager helps to support the vision and mission of both Mission Hills Church and our community center - The Life Center - by supporting the Communications Team in a wide variety of capacities including the management, population and editing of web content with high visual impact for two high-traffic Wordpress websites, developing email marketing campaigns, and curating engaging and brand-relevant social media content.
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Independent Testing Laboratories, INC.
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United States
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Research Services
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1 - 100 Employee
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Marketing Manager
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Dec 2014 - Mar 2016
At ITL Boulder, I am in charge of the development and branding of a well-established company in a highly competitive and dynamic marketplace. The marketing manager achieves marketing and sales operational objectives by contributing information and recommendations to strategic plans and reviews, meeting marketing and sales financial objectives by forecasting requirements and expanding the current customer channels to strengthen revenue from previously untapped customer bases and expanding relevant vertical sectors. - Establishing brand recognition on various platforms - Solidifying previously untapped clientele, - Developing web 2.0 marketing presence and establishing solid lead capture for ITL, - Provides information by collecting, analyzing, and summarizing data and trends, - Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share, - Improves product marketability and profitability by researching, identifying and capitalizing on market opportunities; coordinating new service development. Show less
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Foresee Consulting - 4CTeam
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing Coordinator
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Aug 2013 - Dec 2014
The Marketing Coordinator for Foresee Consulting markets Foresee's services working with the Marketing Manager to align all marketing initiatives, materials and scheduling into a seamless course of events aimed at driving sales and keeping a consistent place in the market. Assist in developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. Review client proposals and RFP submissions aiding in the sales process. Duties and responsibilities include, but are not limited to, the following: • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. • Tracks sales and costs by clientele and by analyzing and entering sales, expense, and new business data. • Prepares marketing reports by collecting, analyzing, and summarizing sales data. • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases Show less
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EstesGroup
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Coordinator
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Aug 2012 - Aug 2013
I oversaw the implementation and execution of various levels within the focus of the companies marketing department:- The creation and distribution of content marketing and the creation of content- Social Media Coordinator and Specialist- The design of EstesGroup's new website- Inbound lead nurturing and coordination involving the sales and senior consulting teams- The companies inbound marketing campaign and strategies including their SEO
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Social Media and Digital Marketing Intern
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Apr 2012 - Aug 2012
Worked with and learned marketing mediums regarding social media, google index hits and the ERP/CRM industry.- Coordinating events- Researching and developing within the innovative frontier of social media- Boosting site traffic and SEO- Project task leadership involving marketing- Coordination and implementation with website development- Event Planning and Management along with Press Release Etiquette and Crafting/Design
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Ed's Cantina & Grill
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Estes Park, CO
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Waiter/Bar Tender
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Mar 2010 - Aug 2013
Learned communication skills, management skills, customer relation skills and workplace organization and efficiency. Accomplishments, Achievements and Awards Received: - Named employee of the month March, July – 2010 - Named employee of the month June – 2011 - Top sales earner bartending Augusts – 2010 - Top sales earner wait staff March, June – 2010 - Top sales earner bartending June, August – 2011 - Top sales earner wait staff April, May, June – 2011 Learned communication skills, management skills, customer relation skills and workplace organization and efficiency. Accomplishments, Achievements and Awards Received: - Named employee of the month March, July – 2010 - Named employee of the month June – 2011 - Top sales earner bartending Augusts – 2010 - Top sales earner wait staff March, June – 2010 - Top sales earner bartending June, August – 2011 - Top sales earner wait staff April, May, June – 2011
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DeLeo's Park Theater Cafe & Deli
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Estes Park, CO
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Assistant Manager, Cook
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Mar 2004 - Mar 2010
I learned inventory tracking and ordering, customer service skills, task management, managerial traits and revenue and expense tracking. Accomplishments and Awards Received: - Revenue increased from 2006 – 2009 during tenure as assistant manager - Filmed and shown on the Cable Food Channel for 2004 – present on both 'The Best of…' and 'Top 5 Count Down', later resulting in a sale to franchise of the business concept by owner - Recruited other two assistant managers that I worked along side with for 4 years - Manage/Run (all aspects; cook, clean, in charge of revenue, waiting) the café without being overseen by owner - Named top ‘summer months’ chef in 2007, 2009, 2010 Show less
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Education
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University of Nevada-Las Vegas - College of Business
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services -
Colorado State University
Business Administration, International Business and Marketing, Business Administration, International Business and Marketing and International Studies -
Semester at Sea
None, International Business and Marketing -
Arizona State University
None, Architecture and Structural Engineering