Experience

The Arc of Monroe

• United States
• Individual and Family Services
• 200 - 300 Employee

• Senior Director of Marketing and Communications

  • Jul 2022 - Present

• Director of Marketing and Communications

  • Aug 2021 - Jul 2022

• Marketing Manager

  • Sep 2020 - Aug 2021

  In my role as Marketing Manager, I work as a collaborative member of The Arc of Monroe Marketing & Communications team to support efforts relating to brand awareness, engagement, and internal communications. I support The Arc of Monroe’s HR and Outreach & Enrollment departments as well as The Arc Foundation of Monroe by developing marketing strategies, content, and public relations efforts for the purpose of enhancing the lives of people with intellectual or developmental… Show more In my role as Marketing Manager, I work as a collaborative member of The Arc of Monroe Marketing & Communications team to support efforts relating to brand awareness, engagement, and internal communications. I support The Arc of Monroe’s HR and Outreach & Enrollment departments as well as The Arc Foundation of Monroe by developing marketing strategies, content, and public relations efforts for the purpose of enhancing the lives of people with intellectual or developmental disabilities. Specifically, in my role, I: • Support agency brand awareness and engagement. • Coordinate internal communications including newsletters, emails, internal website, and meeting. • Design all marketing materials including: ads, brochures, presentations, annual reports & appeals. • Manage and administer the agency’s website, including the publication of weekly blogs. • Manage all agency social media platforms. • Coordinate public relations efforts including evaluating newsworthy media stories, establishing relationships with local media outlets and writing of media alerts and press releases. • Assist in managing projects with outside vendors and interns. • Provide reporting and metrics of all marketing and advertising mediums to agency board. • Provide development support including fundraising events and appeals. • Actively advocate for people with I/DD through awareness and legislative activities.



ChristenSmith.net

• Voiceover Talent/Artist

  • May 2021 - Present

  Are you looking for an experienced voice talent with a home studio who is fun to work with, easy to direct, and versatile? That’s me – Christen Smith! My accessible, genuine, and relatable style, might make me your top pick for everything from commercials to training to instructional narration! I record for companies right from my New York-based home studio. I’m ready to record your next project! I will always be prompt and professional! I know you've got deadlines, so my promise… Show more Are you looking for an experienced voice talent with a home studio who is fun to work with, easy to direct, and versatile? That’s me – Christen Smith! My accessible, genuine, and relatable style, might make me your top pick for everything from commercials to training to instructional narration! I record for companies right from my New York-based home studio. I’m ready to record your next project! I will always be prompt and professional! I know you've got deadlines, so my promise is to deliver your recording or sample demo within a quick turn-around. My rates are competitive and I record in a broadcast quality professional home studio with remote recording capabilities. Reach out to me and let’s chat! I can’t wait to help make your project a success! Learn more at https://www.christensmith.net/ Show less Are you looking for an experienced voice talent with a home studio who is fun to work with, easy to direct, and versatile? That’s me – Christen Smith! My accessible, genuine, and relatable style, might make me your top pick for everything from commercials to training to instructional narration! I record for companies right from my New York-based home studio. I’m ready to record your next project! I will always be prompt and professional! I know you've got deadlines, so my promise… Show more Are you looking for an experienced voice talent with a home studio who is fun to work with, easy to direct, and versatile? That’s me – Christen Smith! My accessible, genuine, and relatable style, might make me your top pick for everything from commercials to training to instructional narration! I record for companies right from my New York-based home studio. I’m ready to record your next project! I will always be prompt and professional! I know you've got deadlines, so my promise is to deliver your recording or sample demo within a quick turn-around. My rates are competitive and I record in a broadcast quality professional home studio with remote recording capabilities. Reach out to me and let’s chat! I can’t wait to help make your project a success! Learn more at https://www.christensmith.net/ Show less



Edible Finger Lakes Magazine

• United States
• Publishing

• Freelance

  • May 2021 - Present



Finger Lakes Visitors Connection

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2017 - Jul 2020

  In my role as Director of Marketing and Communications, I was responsible for overseeing the planning, development and execution of official Ontario County tourism promotion agency’s marketing and communications initiatives, including cultivating productive relationships with the media, coordinating multi-platform and integrated marketing and communication campaigns, branded marketing collateral and digital assets, print and e-newsletters. Specifically, in my role, I: • Plan… Show more In my role as Director of Marketing and Communications, I was responsible for overseeing the planning, development and execution of official Ontario County tourism promotion agency’s marketing and communications initiatives, including cultivating productive relationships with the media, coordinating multi-platform and integrated marketing and communication campaigns, branded marketing collateral and digital assets, print and e-newsletters. Specifically, in my role, I: • Plan research-based marketing and communications strategies. • Provide reports by directing market data collection, analysis, and interpretation. • Assist in building a highly effective team of marketing professionals. • Serve as an industry expert who monitors new trends. • Develop a media relations strategy. • Oversee targeted familiarization tours for visiting VIP and media. • Develop publications. • Develop organization-wide style guide(s) and brand guidelines. • Represent the county and industry at marketplace events • Develop a content marketing calendar. • Amass a robust collection of photography, video assets. • Ongoing development of micro-copy: landing pages, SEO and micro-copy, & info-graphics. • Provide direct supervision to marketing team members, assigned interns. • Manage an array of marketing projects with multiple, diverse partners. • Excellent proofreading and computer skills. • Have knowledge of CRM and CMS, content sharing platforms and social media tools. Show less In my role as Director of Marketing and Communications, I was responsible for overseeing the planning, development and execution of official Ontario County tourism promotion agency’s marketing and communications initiatives, including cultivating productive relationships with the media, coordinating multi-platform and integrated marketing and communication campaigns, branded marketing collateral and digital assets, print and e-newsletters. Specifically, in my role, I: • Plan… Show more In my role as Director of Marketing and Communications, I was responsible for overseeing the planning, development and execution of official Ontario County tourism promotion agency’s marketing and communications initiatives, including cultivating productive relationships with the media, coordinating multi-platform and integrated marketing and communication campaigns, branded marketing collateral and digital assets, print and e-newsletters. Specifically, in my role, I: • Plan research-based marketing and communications strategies. • Provide reports by directing market data collection, analysis, and interpretation. • Assist in building a highly effective team of marketing professionals. • Serve as an industry expert who monitors new trends. • Develop a media relations strategy. • Oversee targeted familiarization tours for visiting VIP and media. • Develop publications. • Develop organization-wide style guide(s) and brand guidelines. • Represent the county and industry at marketplace events • Develop a content marketing calendar. • Amass a robust collection of photography, video assets. • Ongoing development of micro-copy: landing pages, SEO and micro-copy, & info-graphics. • Provide direct supervision to marketing team members, assigned interns. • Manage an array of marketing projects with multiple, diverse partners. • Excellent proofreading and computer skills. • Have knowledge of CRM and CMS, content sharing platforms and social media tools. Show less



585 Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer

  • Feb 2017 - Oct 2018



Messenger Post Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer / Reporter

  • Oct 2015 - Oct 2018

  As a freelance writer for the Daily Messenger, I write feature stories about local places, events and people in Ontario County. As a freelance writer for the Daily Messenger, I write feature stories about local places, events and people in Ontario County.



Life in the Finger Lakes magazine

• United States
• Writing and Editing
• 1 - 100 Employee

• Freelance Writer/Contributor

  • Jul 2017 - Aug 2017



Cross Stitcher Magazine

• United States
• Retail Art Supplies

• Freelance Writer / Contributer

  • Aug 2016 - Jul 2017



Finger Lakes Health

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Community Outreach Coordinator

  • Nov 2010 - Apr 2017



Keuka College

• United States
• Higher Education
• 300 - 400 Employee

• Associate Director of Communications

  • Aug 1997 - Nov 2010

  Have written feature stories for college’s alumni magazine, various press releases; chief designer for all publications including advertisements, brochures, annual report, and newsletters; arranges photo shoots, photographs various speakers and events; supervises students as advisor of college student newspaper and, in the past, the student yearbook; and oversees projects given to staff designer and interns.

• Instructor of Computer Applications

  • Aug 2006 - May 2010

  Adjunct instructor in the Division of Humanities and Fine Arts and through college's Accelerated Studies for Adults Program. Courses taught include Managerial Marketing, Introduction to Computer Applications, Desktop Publishing, Computer Visual Design, and Webpage Design.