Experience

Laybuy

• New Zealand
• Financial Services
• 1 - 100 Employee

• Head Of Digital Marketing

  • Jan 2022 - Present



R.M.Williams

• Australia
• Retail
• 200 - 300 Employee

• Senior Digital Marketing & Media Manager

  • Sep 2021 - Dec 2021

• Digital Marketing & Media Manager

  • Sep 2020 - Oct 2021

  Combining the art and science of marketing, as R.M.Williams' Digital Marketing & Media Manager I am responsible for the design and management of the digital marketing and media strategy. Working closely with Creative and Brand professionals, my focus is on acquiring and communicating the brand messages to R.M.Williams' new and existing customers globally.This includes orchestrating the acquisition and wider paid media strategy across all digital and offline channels, including Search, Social, Programmatic and Partnerships. The foundation of my every day is data driven; from the focus on generating meaningful insights from existing and new reports to using data & analytics to manage R.M.Williams media budget

• Digital Acquisition Manager

  • Feb 2019 - Sep 2020

  As the Digital Acquisition Manager at R.M.Williams I am responsible for generating e-commerce revenue by leading the digital acquisition strategy. I am responsible for SEO, SEM, Affiliate Marketing, Display and Social Media marketing. With each of these managed by an agency, my main focus is on orchestrating these channels into an integrated strategy. Because "What gets measured, gets managed", I love a good report and believe that a sound data and insights policy is instrumental in creating and managing a strategy.



Pickles Auctions

• Australia
• Wholesale
• 400 - 500 Employee

• Digital Marketing Manager

  • Apr 2016 - Oct 2018

  Digital Marketing Manager at one of Australia’s leading marketplace companies. Working across various lines of business, my responsibilities included the management of end to end digital marketing campaigns, across SEM, Social Media, eDM and Display advertising. In addition to this I was involved in the creation of the new website, across UX and Content.As a foundation to the above, I was responsible for creating and managing a number digital reports, which helped transition the strategy to be more data driven.



Gfresh

• Australia
• Wholesale Import and Export
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2015 - Mar 2016

  Gfresh is an online marketplace promoting fair, risk-free trade of fresh produce directly between global buyers and sellers.As the Digital Marketing Manager, my work consisted of:• Marketing Strategy: Implementation and execution of a content driven marketing strategy of an online marketplace• Website: Leading the development and content management/production of a number of websites and landing pages• Lead generation: Generating valuable B2B leads through targeted digital campaigns• Social Media: Setup and growth of LinkedIn, Twitter and Facebook presence



RideSurfing

• Marketing Manager

  • Jun 2014 - Mar 2015

  Ridesurfing was an IOS and Android app based ride sharing platform.• Marketing Strategy: Creation and execution of a marketing strategy for an iOS and Android rides haring app, with a strong digital focus,• Social Media: Strong focus on Facebook advertising• SEM: Setup and daily maintenance of Google Adwords campaigns• Growth hacking: Ideation and execution of various activities, such as canvassing in strategic places, gamification of app use through referral program Ridesurfing was an IOS and Android app based ride sharing platform.• Marketing Strategy: Creation and execution of a marketing strategy for an iOS and Android rides haring app, with a strong digital focus,• Social Media: Strong focus on Facebook advertising• SEM: Setup and daily maintenance of Google Adwords campaigns• Growth hacking: Ideation and execution of various activities, such as canvassing in strategic places, gamification of app use through referral program



image3D

• Project Manager

  • Jun 2013 - May 2014

  image3D is an agency which consults businesses and individuals, for direction on how to create and develop their unique corporate identity. image3D is an agency which consults businesses and individuals, for direction on how to create and develop their unique corporate identity.



conjoin-communication GmbH

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant

  • Oct 2011 - May 2013

  Developing and implementing campaigns consisting of: 3rd party marketing co-operations with various brands, cross promotions with media partners, social media and press promotion. Developing and implementing campaigns consisting of: 3rd party marketing co-operations with various brands, cross promotions with media partners, social media and press promotion.



Arkema Music Promotion (AMP)

• Business Owner

  • Sep 2008 - Dec 2011

  Entertainment Marketing Management.Promotion of albums and concerts, through integrated marketing campaigns, with a focus on PR, social media and ATL campaigns. Entertainment Marketing Management.Promotion of albums and concerts, through integrated marketing campaigns, with a focus on PR, social media and ATL campaigns.