Experience

MtoM Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Strategist

  • Nov 2022 - Present



BOYS & GIRLS CLUBS OF METRO RICHMOND

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Assistant Director of Marketing and Communications

  • Aug 2021 - Nov 2022

  ● Headed the analytics of all social media accounts and website ● Drafted grant proposals for critical fundraising opportunities that are integral to the functional structure of the organization ● Created advertising briefs, strategy decks based on the organization’s vision, and branding pieces for website and social media accounts ● Enacted an efficient channel of communication among all six club locations in order to sufficiently streamline all correspondence ● Headed the analytics of all social media accounts and website ● Drafted grant proposals for critical fundraising opportunities that are integral to the functional structure of the organization ● Created advertising briefs, strategy decks based on the organization’s vision, and branding pieces for website and social media accounts ● Enacted an efficient channel of communication among all six club locations in order to sufficiently streamline all correspondence



Virginia Commonwealth University

• United States
• Higher Education
• 700 & Above Employee

• Advertising Account Executive

  • Sep 2020 - Nov 2022

  ● Served as the initial point of contact seeking advertising on VCU’s campus ● Fostered income for student media outlets through client outreach and relationship development ● Conducted research on market trends in order to ensure goals are obtained ● Assured advertisement copies and art is received and approved in a timely manner ● Completed special projects as needed and assisted staff through various administrative work ● Served as the initial point of contact seeking advertising on VCU’s campus ● Fostered income for student media outlets through client outreach and relationship development ● Conducted research on market trends in order to ensure goals are obtained ● Assured advertisement copies and art is received and approved in a timely manner ● Completed special projects as needed and assisted staff through various administrative work



Richmond Raceway

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant

  • Sep 2019 - Dec 2019

  ● Created an immersive brand experience ● Led team members into resolution when conflicts arose ● Coordinated experiential marketing campaigns for Richmond Raceway’s fan development & community engagement efforts by creating immersive brand experiences that collected data to retarget and procure brand-loyal customers ● Facilitated marketing operations on race days, trade shows, concerts & etc. ● Accommodated special guests and brand partners while organizing sweepstakes and brand ambassador events with promotions team Show less