Associate Athletics Director for External Operations

• Jul 2017 - Present

Assistant Athletics Director for Athletics Communications

• Jun 2013 - Jul 2017

• Direct St. Mary’s Athletics department’s communications office, developing and implementing strategies that enhance the program’s brand, enlarge its reach and creates a revenue-generating platform through online, multimedia and social-media practices. • Engage a wide-ranging audience by tailoring messages to effectively connect with students, alumni, donors and fans based on each group’s specific habits and needs. • Oversee St. Mary’s social-media presence on Facebook, Twitter, Instagram and YouTube, directing an industry leader that ranks 21st nationally of 300 NCAA Division II schools. • Manage website, RattlerAthletics.com, and create written/video content designed to support the University’s mission and promote achievements, generating over one million web hits annually (20-plus-percent growth in each of the last three years). • Produce and direct video content for the Rattler Network, which broadcasts all home sporting events and exceeded 73,000 viewers in 2014-15 (an increase of 227 precent from previous year).• Direct department’s media relations efforts, using relationships with media contacts to generate brand-reinforcing coverage in print and on TV that highlight successes and community-service initiatives.• Design, edit and oversee printing of eight-page game programs for nearly 100 home sporting events each year, and created department’s sponsorship package publication that is distributed to potential sponsors. • Supervise department’s marketing coordinator and staff of students, and manage branding enforcement to ensure consistency across 11 sports teams for all apparel, merchandise, printed materials and online/social-media usage. Show less

Sports Information Coordinator

• Aug 2010 - Jun 2013

Reporter

• Jun 2007 - Aug 2010

• Produced over 1,300 bylines, producing clean, concise writing on deadline to deliver stories that included hard-hitting news, tear-jerking features and coverage of live events. • Covered high school sports, local colleges, and assist with covering other local sporting events, including Dallas Cowboys Training Camp, Alamo Bowl and U.S. Army High School All-American Bowl. • Produced over 1,300 bylines, producing clean, concise writing on deadline to deliver stories that included hard-hitting news, tear-jerking features and coverage of live events. • Covered high school sports, local colleges, and assist with covering other local sporting events, including Dallas Cowboys Training Camp, Alamo Bowl and U.S. Army High School All-American Bowl.