Experience

ClearChoice Dental Implant Centers

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Performance Marketing

  • Apr 2022 - Present



Discover Financial Services

• United States
• Financial Services
• 700 & Above Employee

• Sr. Manager - Acquisition Marketing

  • Dec 2019 - Apr 2022

  - Audience Management and Programmatic Media - Take audience led approaches and leverage Martech/Adtech platforms for audience creation, design relevant messages and drive awareness and consideration. Optimize acquisition conversion results to increase ROA/ROI.- Manage pre-screened direct mail / email channels in Card Acquisition- Develop strategies for audience management and Omni-channel marketing

• Sr. Manager - Acquisition Digital Analytics

  • Oct 2017 - Dec 2019

• Manager - Digital Analytics ( E-Business/Email Marketing/ Acquisition)

  • Jun 2014 - Sep 2017

• Project Manager - Credit Risk, Credit line assignment

  • Jun 2012 - May 2014

• Sr. Associate - Marketing Analytics

  • Jun 2010 - May 2012



Academia Sinica, Taiwan

• Taiwan
• Higher Education
• 700 & Above Employee

• Research Assistant - Statistical Science

  • Jun 2007 - Jul 2008

  Assisted in gene expression analysis, statistical simulation (R) and multivariate analysis in the Institute of Statistical Science Assisted in gene expression analysis, statistical simulation (R) and multivariate analysis in the Institute of Statistical Science



National Tsing Hua University

• Taiwan
• Research Services
• 700 & Above Employee

• Research Assistant

  • Sep 2004 - Jun 2005

  Provide survey study analysis for college experiences and educational outcomes research - Center of Teacher Education. Provide survey study analysis for college experiences and educational outcomes research - Center of Teacher Education.



POWERCHIP TECHNOLOGY CORPORATION

• Taiwan
• Semiconductors
• 1 - 100 Employee

• Research Internship

  • Jun 2004 - Aug 2004

  Applied Data Mining techniques to analyze machine logistical data and conduct process control Applied Data Mining techniques to analyze machine logistical data and conduct process control



Macronix

• Taiwan
• Semiconductor Manufacturing
• 500 - 600 Employee

• Research Internship

  • Jun 2003 - Aug 2003

  Turn image data into structured data for defect pattern detection and fed into process control to improve yield Turn image data into structured data for defect pattern detection and fed into process control to improve yield