Experience

Slumberland Furniture

• United States
• Furniture and Home Furnishings Manufacturing
• 300 - 400 Employee

• Creative Director

  • Feb 2023 - Present

• Senior Creative Art Manager

  • Mar 2022 - Feb 2023

• Senior Art Manager

  • Oct 2019 - Mar 2022

• Art Manager - Digital Strategy

  • May 2017 - Oct 2019



Freelance

• Art Director

  • Jun 2012 - Feb 2023

  • Conceptualized and created logo for NYC based clothing line, City of Saints • Assisted ED Design with 2014 Home & Garden Show marketing materials • Assisted Peggy Lauritsen Design Group with various marketing materials for UnitedHealth Group, Ecolab, Medtronic, Velocity and Towers Watson • Conceptualized and created website for Visions Salon • Conceptualized and created seasonal display signage for Wilsons Leather • Conceptualized and created logo for NYC based clothing line, City of Saints • Assisted ED Design with 2014 Home & Garden Show marketing materials • Assisted Peggy Lauritsen Design Group with various marketing materials for UnitedHealth Group, Ecolab, Medtronic, Velocity and Towers Watson • Conceptualized and created website for Visions Salon • Conceptualized and created seasonal display signage for Wilsons Leather



Voya Financial

• United States
• Financial Services
• 700 & Above Employee

• Graphic Designer - Web & Print

  • May 2015 - May 2017

  • Design print and digital marketing materials to support Employee Benefits, Life Insurance and Annuity business lines • Concept campaign ideas for various product launches and design marketing materials to support product • Produce storyboards and create short video animations • Design and code HTML emails • Developed and maintain training handbook for design team • Design print and digital marketing materials to support Employee Benefits, Life Insurance and Annuity business lines • Concept campaign ideas for various product launches and design marketing materials to support product • Produce storyboards and create short video animations • Design and code HTML emails • Developed and maintain training handbook for design team



TCF Bank

• Banking
• 700 & Above Employee

• Senior Graphic Designer

  • Jan 2014 - Apr 2015

  • Produce print and digital marketing materials for TCF Bank and individual branch locations (direct mail, brochures, in-store signage, web graphics, email design templates and digital spots) • Creation and maintenance of graphics standard guide for Winthrop Resources (entity of TCF Bank) • Procure cost estimates for printed materials • Provide copywriting and editing recommendations to business partners • Produce print and digital marketing materials for TCF Bank and individual branch locations (direct mail, brochures, in-store signage, web graphics, email design templates and digital spots) • Creation and maintenance of graphics standard guide for Winthrop Resources (entity of TCF Bank) • Procure cost estimates for printed materials • Provide copywriting and editing recommendations to business partners



SUPERVALU

• United States
• Wholesale
• 700 & Above Employee

• Senior Creative Designer

  • Jun 2011 - May 2013

  • Conceptualized and created various print signage (posters, banners, shelf materials, direct mailers, booklets, brochures and other similar materials) and digital graphics to support multiple SUPERVALU stores • Lead creative development and created style guides to support strategic promotional and seasonal campaigns • Art directed photography for promotional and seasonal campaigns • Art directed agencies and overseas production team • Managed SUPERVALU stock image library… Show more • Conceptualized and created various print signage (posters, banners, shelf materials, direct mailers, booklets, brochures and other similar materials) and digital graphics to support multiple SUPERVALU stores • Lead creative development and created style guides to support strategic promotional and seasonal campaigns • Art directed photography for promotional and seasonal campaigns • Art directed agencies and overseas production team • Managed SUPERVALU stock image library (purchasing, application of metadata and archiving) • Developed graphical identities for internal business initiatives and communications • Formulated/presented recommendations to team members and executive leadership • Proofed all creative materials for errors • Managed multiple, time-sensitive projects on a daily basis • Served as a backup for leadership and project coordination/review in Creative Manager’s absence • Provided training to new Senior Creative Designers

• Creative Designer

  • Oct 2007 - Jun 2011

  • Collaborated with multiple home office departments to conceptualize and create marketing materials for SUPERVALU stores (direct mail, in-store signage, brochures, web graphics, billboards, and truck graphics) • Collaborated with outside vendors and agencies to ensure brand standards were met • Lead creative development on promotional campaigns • Provided guidance to other Creative Designers to ensure adequate brand support • Provided quality control and proofing of marketing and… Show more • Collaborated with multiple home office departments to conceptualize and create marketing materials for SUPERVALU stores (direct mail, in-store signage, brochures, web graphics, billboards, and truck graphics) • Collaborated with outside vendors and agencies to ensure brand standards were met • Lead creative development on promotional campaigns • Provided guidance to other Creative Designers to ensure adequate brand support • Provided quality control and proofing of marketing and advertising materials • Developed logos for various SUPERVALU programs and promotions • Performed collateral press checks with outside vendors



Regis Corporation

• United States
• Consumer Services
• 700 & Above Employee

• Senior Graphic Designer

  • Jan 2005 - Oct 2007

  • Teamed with multiple home office departments to create monthly collateral packages for Carlton Hair, Panopoulos Salons, Renee Beauty and Mitchell’s Hair Styling (posters, clip cards, counter cards, shelf talkers and planners) • Conceptualized, directed and executed monthly product and annual model photo shoots including prop selection, lighting and direction on hair, makeup and wardrobe selections • Produced promotional packaging for Regis Private Label hair-care… Show more • Teamed with multiple home office departments to create monthly collateral packages for Carlton Hair, Panopoulos Salons, Renee Beauty and Mitchell’s Hair Styling (posters, clip cards, counter cards, shelf talkers and planners) • Conceptualized, directed and executed monthly product and annual model photo shoots including prop selection, lighting and direction on hair, makeup and wardrobe selections • Produced promotional packaging for Regis Private Label hair-care products • Produced salon promotional materials including posters, flyers, POP displays, brochures, postcards, retail bags, direct mail, magazine ads and coupons for over 50 salons • Conceptualized and created re-packaging for Regis Private Label, DESIGNLINE (hair products) • Performed collateral press checks with outside vendors • Created storyboards and collaborated with outside agency to develop Panopoulos Salons commercials • Produced layout and web graphics for Carlton Hair and Panopoulos Salons websites • Managed multiple projects on a daily basis • Prepared monthly PowerPoint and boarded presentations for senior management meetings • Received 1st place award for “Best In Show” and 2nd place award for “People’s Choice” with Regis DESIGNLINE re-packaging designs from TricorBraun Show less • Teamed with multiple home office departments to create monthly collateral packages for Carlton Hair, Panopoulos Salons, Renee Beauty and Mitchell’s Hair Styling (posters, clip cards, counter cards, shelf talkers and planners) • Conceptualized, directed and executed monthly product and annual model photo shoots including prop selection, lighting and direction on hair, makeup and wardrobe selections • Produced promotional packaging for Regis Private Label hair-care… Show more • Teamed with multiple home office departments to create monthly collateral packages for Carlton Hair, Panopoulos Salons, Renee Beauty and Mitchell’s Hair Styling (posters, clip cards, counter cards, shelf talkers and planners) • Conceptualized, directed and executed monthly product and annual model photo shoots including prop selection, lighting and direction on hair, makeup and wardrobe selections • Produced promotional packaging for Regis Private Label hair-care products • Produced salon promotional materials including posters, flyers, POP displays, brochures, postcards, retail bags, direct mail, magazine ads and coupons for over 50 salons • Conceptualized and created re-packaging for Regis Private Label, DESIGNLINE (hair products) • Performed collateral press checks with outside vendors • Created storyboards and collaborated with outside agency to develop Panopoulos Salons commercials • Produced layout and web graphics for Carlton Hair and Panopoulos Salons websites • Managed multiple projects on a daily basis • Prepared monthly PowerPoint and boarded presentations for senior management meetings • Received 1st place award for “Best In Show” and 2nd place award for “People’s Choice” with Regis DESIGNLINE re-packaging designs from TricorBraun Show less