Florencia Llerena Cano

Digital Marketing Strategist at Barcelona School of Economics
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Credentials

  • Diploma in project management
    Cámara Nacional de Comercio del Perú
    Jul, 2019
    - Nov, 2024
  • EF SET English Certificate 77/100 (C2 Proficient)
    EF Standard English Test (EF SET)
    Jun, 2018
    - Nov, 2024
  • First Certificate in English (FCE)
    Cambridge English Language Assessment
    Dec, 2011
    - Nov, 2024
  • Email Marketing Certified
    HubSpot Academy
    Jan, 2021
    - Nov, 2024
  • Inbound Certified
    HubSpot
    Jan, 2021
    - Nov, 2024
  • Hubspot Sales Software Certified
    HubSpot Academy
    Jan, 2021
    - Nov, 2024

Experience

  • Barcelona School of Economics
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Sep 2023 - Present

      - 360 Marketing Campaigns Develop, manage and execute comprehensive marketing campaigns. - Budget allocation Optimise budget allocations to maximise ROI across multiple channels - Paid and organic marketing Develop marketing plan and lead all marketing initiatives - Funnel nurturing Create the strategy to guide the prospects throughout the funnel - Analytics and optimisation Develop analytic plan and employ data driven insights for continuous campaign refinement. - Collaborative approach Collaborate closely with educators and team members. Create a synergistic marketing ecosystem that sets new standards for excellence. - Content and Inbound strategy Show less

  • Penguin Random House Grupo Editorial
    • Spain
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Dec 2022 - Sep 2023

      Especialista en marketing digital y analítico. Desarrollando campañas paid en diferentes plataformas para cumplir con los objetivos de marketing del área. Creación y ejecución del Plan de analítica digital así como el plan de marketing general.

    • Marketing - Digital Marketing
      • Mar 2022 - Dec 2022

      Content CreationHigh quality trafficCustomer-centric marketing campaigns and strategiesLead captureDigital marketing campaigns and budget optimizationAnalyticsPerformance and branding marketing

  • Aprender Haciendo CO
    • Costa Rica
    • Marketing Coordinator
      • Apr 2021 - Jul 2022

      Marketing Coordinator, responsible for digital and hybrid strategy, positioning, content and e-commerce strategy and digital marketing in all our markets: Costa Rica, Panama, Honduras and Ecuador. Inbound marketing, project creation. Budget and personnel management. Facebook ads, Google ads, network management. Marketing Coordinator, responsible for digital and hybrid strategy, positioning, content and e-commerce strategy and digital marketing in all our markets: Costa Rica, Panama, Honduras and Ecuador. Inbound marketing, project creation. Budget and personnel management. Facebook ads, Google ads, network management.

  • Freelance
    • Lima, Peru
    • Digital Marketing Consultant
      • Apr 2020 - Apr 2021

      Digital Marketing Consultant: Hubspot, social media management and digital guidelines. Development of marketing strategies and operational tactics: Facebook Ads, Instagram ads, Google Analytics, etc. Leading digital transformation operations and developing the marketing plan for different companies. Digital Marketing Consultant: Hubspot, social media management and digital guidelines. Development of marketing strategies and operational tactics: Facebook Ads, Instagram ads, Google Analytics, etc. Leading digital transformation operations and developing the marketing plan for different companies.

  • Macanudo Marketing
    • Peru
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Oct 2018 - Mar 2019

      Coordination with B2B clients for the development of the project. Development of the marketing plan, content creation, marketing strategies, market positioning and management of social media. Content creation. Ads, advertising campaign, traditional marketing and event development for Gloria Group brands, etc. Coordination with B2B clients for the development of the project. Development of the marketing plan, content creation, marketing strategies, market positioning and management of social media. Content creation. Ads, advertising campaign, traditional marketing and event development for Gloria Group brands, etc.

Education

  • EAE Business School
    Master's degree, Marketing y Dirección Comercial
    2021 - 2022
  • Universidad Católica San Pablo
    Business Management with a specialty in Marketing
    2013 - 2018
  • Camara Nacional de Comercio del Perú
    Diploma, Project Management
    2019 - 2019
  • Handong Global University
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2017 - 2017

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