Experience

University School of Design and Engineering of Barcelona

• Spain
• Higher Education
• 100 - 200 Employee

• Profesora Beyond Business en Máster Beyond Branding

  • Mar 2023 - Present



Folch

• Spain
• Design Services
• 1 - 100 Employee

• Business Developer & Strategic Project manager

  • Jan 2019 - Present

  Strategic Project manager for Narrative Design Projects. Project manager coordinating the design, narrative and the production team to deliver global projects for corporate clients who base their business strategy towards the new digital and creative era. Folch is a Narrative Business Design Studio. We design concepts, brands, narratives, digital events reaching & engaging audiences on a new paradigm. We build our projects over the concepts of Business Design, Liquid Branding and Brand Narratives. Show less



American Express Global Business Travel

• United States
• Travel Arrangements
• 700 & Above Employee

• Branding Production Consultant

  • Apr 2022 - Present



SITL Capital

• Spain
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Co-founder

  • Jan 2018 - Present

  SITL CAPITAL es una empresa que tiene como misión, contribuir y facilitar el desarrollo de empresas startup en fases Preseed y Seed mediante financiación y/o Smart Money . Consideramos las startup como vehículo esencial hacia soluciones que den respuesta a nuevas necesidades y nos hagan la vida más fácil. Vemos las empresas de nueva creación como un vehículo esencial de traspaso de innovación des del mundo de las ideas al mundo productivo así como un motor de generación de actividad económica y empleo. Show less



Freelance

• Barcelona y alrededores, España

• Design & Project Management

  • Oct 2006 - Present

  Business Design is meant to help companies, create and align their branding and culture with their business models to better focus on their clients. Design is a tool that works as a competitive advantage for market differentiation. It focuses in a vision (or solution) to overcome a change process or start a new business using creativity to focus on the client by creating a coherent narrative that aligns all the processes, resources and teams under the same culture leaving space for new opportunities and companies with a real good social impact. Throughout all these years I’ve realized that design tools and creative minds are key for the next generation of business models and the soon-to-be so-called digital future. All my expertise as a freelance designer at the strategic projects let me to work at the joint between business and design. My role is to coordinate, share my design/business mind and ignite creativity to make better businesses, more aligned and strategically focused exactly to their niche and purpose challenging the borders of creativity, design, narrative, technology and business. These are some of the projects & tasks I've worked hands on together with great clients during 14 years: • Space & Graphic Design ( Generalitat de Catalunya, Gobierno de España) • Branding & Naming ( Fills M Sala & Kinair 120) • Web Design, User Experience & Digital engagement ( Muuby, Public Café, Links40, wisar) • Interior Design Consultancy for a better work Space ( Cea Global Education, Alqvimia) • Showroom design ( Dr. Scholl, Unilever, Nenuco, GBFoods, Puig) • Event Design & Stylist for Luxury brands ( Rolex, Rabat, Tous, Möet Chandon w/ Equipo Singular) • Event production & management ( DEC BBDO, Back Up Events, Box de Ideas, AMEX) • Design Thinking ( The Social Coin, UOC, ESADE, Generalitat de Catalunya) • Digital campaigns ( Bershka, Wisar, Médicos sin Fronteras) Show less



TheCreative

• Spain
• Advertising Services
• 1 - 100 Employee

• Global Project Manager - Connector at TheCreativeNet

  • Dec 2017 - Jul 2018

  TheCreative.Net is the first and largest community of creatives minds: A platform that identifies, connects, interconnects and gives visibility to the emerging creative talent starting with Barcelona.The perfect tool to find out the who is who of creativity and contact them easily. A platform that allows everyone to be more creative. TheCreative.Net is the first and largest community of creatives minds: A platform that identifies, connects, interconnects and gives visibility to the emerging creative talent starting with Barcelona.The perfect tool to find out the who is who of creativity and contact them easily. A platform that allows everyone to be more creative.



CEA CAPA Education Abroad

• United States
• Higher Education
• 200 - 300 Employee

• Student director's assistant & counselor

  • Jul 2003 - Dec 2014

  CEA is a leading global education provider with nine campuses worldwide and 32 additional partner programs located throughout Eastern and Western Europe, Latin America, South America, South Africa and China. CEA students acquire an international higher learning experience while completing academically rigorous courses designed to create global leaders in the 21st century. During the years I have collaborated with CEA in the students sevices department developing and executing the travel and hospitality activities: · Leisure & cultural activities in Barcelona (workshops, museums,parties & dinners). · Organize transfers from airport to housing locations. · Plan, organize and execute trips to other spanish cities such as Sevilla, Madrid, Bilbao, Mallorca. · Counselling students and parents in emergency situations ( medical, housing emergencies) · Deal, mediate and negotiate with providers in high pressure situations. · Reporting in english to Tempe Headquarters. CEA collaboration allowed me to develop and keep up a advanced level of english in day to day working situation. And deliver excellence in customer service at any situation given. Show less



VISCATA

• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Director & Partner

  • Mar 2009 - Dec 2012

  We design the best espadrilles in the world making a difference by giving away money to help build the woods of this world. Buy espadrilles made in Catalunya and plants trees around the world. VISCATA: Your world, Your shoes. My mission, at the creation of this startup, was developing all the branding elements: · Naming & Brand Manifesto · Styling the logotype (offline and online applications) · Web design · Art direction for all the catalogs and brochures. · Product design · Packaging Show less



Alex Giró Interiorisme

• Barcelona

• Retail & Home Interior Designer

  • Sep 2011 - Apr 2012

  Together with Alex Giro we partnered to produce retail and home interior design projects in order to deliver a 360 design and bring a better approach to the projects. ·Home design ·Retail design ( restaurant, pharmacy) ·Graphic design ·Restaurant design End to end project, from the space concept to the economical reporting to our clients. · Concept creativity · Draw planning & Detailing · Budget & reporting · Providers team coordination Together with Alex Giro we partnered to produce retail and home interior design projects in order to deliver a 360 design and bring a better approach to the projects. ·Home design ·Retail design ( restaurant, pharmacy) ·Graphic design ·Restaurant design End to end project, from the space concept to the economical reporting to our clients. · Concept creativity · Draw planning & Detailing · Budget & reporting · Providers team coordination



Muuby. Digital Engagement

• Barcelona

• Creative Director

  • May 2010 - Oct 2010

  With Muuby a new era had started. Digital Engagement was a disruptive tool that allowed brands listening their clients more much closely. Together with Ivan Caballero and Marta Alonso we created Muuby's brand and all the selling processes that led Muuby to grow in such a short time. Muuby developed the Doctors without borders 'pastillas para el dolor ajeno' digital campaign and also was the Spanair's airline community manager. My job as a creative director was focused on: · Web design · Creation of the selling propositions to our clients · Stationary · Design Thinking for New Business development · Digital and web auditory ( official ACCIÓ dealer) One of the best projects we've developed while I was in Muuby was the creation of the FM & BS Fair that Fira de Barcelona bought from us later on. I designed the logotype that Fira still uses nowadays, which means is a good practice case in my career. Show less



Sandra Tarruella Interioristas

• Spain
• Design
• 1 - 100 Employee

• Interior Designer & Project Manager

  • Sep 2004 - Sep 2006

  Just 3 days after finishing my studies in EINA I was interviewed by Ricard Trenchs at the Isabel & Sandra's studio. I've learned the art of interior design here. Strong skills of conceptualization, draw planning, referenced project and beauty. My job in the studio was involved with the Tragaluz restaurants interior design and also the exhibitions for the Generalitat de Catalunya. · Draw planning · Detail design and drawing · Materials investigation and innovation · Project management · Providers follow up for the project's execution · Reporting · Budgeting · Graphic design material's support Projects: Cuines Santa Caterina, Hotel Omm ( Suites), Gonzalo Comella, Negro Rojo and a 5 exhibitions in Palau Robert for the Generalitat de Catalunya. Show less