Director of Finance And Operations

• Jan 2022 - Present

Senior Financial and Operations Manager

• Jan 2021 - Present

• Support Operations leaders in developing, documenting, and training employees on all operational processes, including those that may be HR and Finance-related• Serve as thought leader and change agent to innovate, generate, and socialize financial and productivity reporting and insights that can be used to improve Business Unit throughput. • Work with outsourced accounting firm to ensure monthly, quarterly, and annual reporting is closed in a timely manner and to the highest standards of accuracy• Manage end-to-end monthly invoicing process across for all clients, including generating and sending invoices and working with local teams to ensure accuracy in client invoicing• Track and manage all Accounts Payable and Accounts Receivable responsibilities, as well as all procedures related to cash-flow

Operations Manager

• Oct 2018 - Dec 2020

PMO Analyst and Project Manager, CSM

• Jan 2017 - Oct 2018

• Work with stakeholders across multiple departments to create detailed briefs, project plans and outline next steps to drive project decisions and ensure successful project delivery.• Assisted in adaptation and implementation of the Agile development framework within the agency. Roles include developing project requirements in both documents and User Story format, maintaining budgets, and ensuring deliverables are met to fulfill each client’s business objectives and quarterly/yearly goals. • Manage individual budgets for such projects by executing daily pacing and analysis of hours used to date. • Lead Project Manager on the rollout of a new time tracking tool, Workflow Max, including data migration and field mapping from Netsuite to new system, all user setup including taxonomy, training and implementation. • Created agency-wide tracking dashboard to track agency and client budget pacing.

Senior Media Specialist

• Oct 2015 - Dec 2016

• Monitored and enhanced brand performance on all paid channels through strategy creation and implementation.• Created and managed KPIs through continuous reporting and optimization to ensure goals were met or exceeded. • Extremely fluent in gathering insights through Google Adwords and Analytics, with certification in both tools. • Key point of contact for client communication and authored client presentations (weekly, quarterly, annually) to demonstrate success of most impactful initiatives.

Digital Media Specialist

• May 2015 - Sep 2015

Digital Media Intern

• Jan 2015 - May 2015

Digital Marketing Consultant

• Sep 2014 - Dec 2014

• Conducted a thorough Paid Search Advertising analysis for Carter’s children apparel brand. • Proposed keywords, ad groups, and campaigns based on data gathered utilizing Google Trends, Keyword Planner and competitor software such as SpyFu and SEMrush. • Presented ad rotation tests for each ad group as well as 2 recommended wireframes for ad landing pages. • Conducted a thorough Paid Search Advertising analysis for Carter’s children apparel brand. • Proposed keywords, ad groups, and campaigns based on data gathered utilizing Google Trends, Keyword Planner and competitor software such as SpyFu and SEMrush. • Presented ad rotation tests for each ad group as well as 2 recommended wireframes for ad landing pages.

Marketing Assistant

• Nov 2013 - Aug 2014

• Analyzed past consumer behavior to determine which packaged services would appeal most to target market groups. • Designed and developed two marketing plans tailored towards each persona within the target market. • Increased YoY sales through developed campaigns by 15% over the course of four months. • Analyzed past consumer behavior to determine which packaged services would appeal most to target market groups. • Designed and developed two marketing plans tailored towards each persona within the target market. • Increased YoY sales through developed campaigns by 15% over the course of four months.