Experience

BuyerCaddy

• United States
• Software Development
• 1 - 100 Employee

• Head of Marketing and Inside Sales

  • Jan 2023 - Present

  Santa Barbara, California, United States Led market validation and go to market effort for an AI-driven platform targeting software asset management, cloud migration, digital transformation, consolidation, and tech modernization use cases across small, medium and enterprise level companies, 14 personas and 4 go to market channels, managing staff of three and annualized budget of $420k



NewCast Marketing

• Founder

  • Dec 2022 - Present

  Santa Barbara, California, United States Specializing in market validation and go-to-market for both b2b and b2c across both direct and indirect channels



analytics.soccer

• Founder

  • Jan 2021 - Present

  Santa Barbara, California, United States Passion project to leverage analytics to optimize youth soccer performance with the goal of enabling lower-income youth to leverage soccer for college admissions. Created proprietary self-learning algorithm to predict team match performance, and measure individual player contributions to the outcomes.



Covered Planet

• United States
• Consumer Goods

• Founder

  • Aug 2014 - Mar 2020

  Santa Barbara, California Area We make the world's best leather iPhone wallets, serving a market of more than 300m+ iPhone users. Easy convenience. Rugged protection. Handcrafted in America. Over five+ years, I built out a successful B2C value proposition and go-to-market motion across online channels



Thomson Reuters

• Vice President, Product Marketing

  • Mar 2017 - Sep 2017

  Santa Barbara, California Area Managed team of 34 and $9 million budget. Hired to reboot product marketing function within Thomson Reuters Legal.



HG Insights

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Vice President, Marketing, Demand Gen and Inside Sales

  • Apr 2013 - Aug 2014

  Santa Barbara, CA (promoted from Director of Marketing after 9 months) Helped drive 300% year to year increase in new bookings by developing/delivering/optimizing buyer persona segmentation, defining user-driven demo for HG Data Targeting Engine, building out predictive modeling to define ideal prospects, new messaging and sales tools, webinars, and optimized email marketing-based demand generation Added sales and inside sales management roles - w/ $100k personally in total new bookings over 5… Show more (promoted from Director of Marketing after 9 months) Helped drive 300% year to year increase in new bookings by developing/delivering/optimizing buyer persona segmentation, defining user-driven demo for HG Data Targeting Engine, building out predictive modeling to define ideal prospects, new messaging and sales tools, webinars, and optimized email marketing-based demand generation Added sales and inside sales management roles - w/ $100k personally in total new bookings over 5 months - and drove substantially shorter sales cycles and higher win rates by iteratively building and delivering a new best practices-based consultative sales methodology Developed, delivered and led agile/iterative go-to-market for SMB, partner and enterprise target markets with PR, new pricing, total available market analysis, optimized new website content and structure, and marketing automation Show less



Trend Micro

• Japan
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager

  • Jan 2008 - Aug 2011

  Santa Barbara, CA Received Change Agent company values award Helped drive 100%+ year to year new booking growth for Hosted Email Security with global demand gen ownership, and then promoted to full P&L ownership for Endpoint/Server Security and Remote Security Management



InfoGenesis (startup; acquired by Agilysys)

• Senior Product Manager

  • Feb 2006 - Dec 2007

  Helped drive 500%+ year to year new product revenue growth across new SaaS product lines, and built out SaaS product marketing function. Owned online ordering and cashless payment solutions.



Demarc Security (startup)

• Director of Marketing, Demand Gen and Inside Sales

  • May 2005 - Feb 2006

  Created new customer predictive model for customer segments to define messaging, use case content, value propositions for open-source IPS, IDS, VA, File Integrity & SIEM Doubled prospect database while achieving industry-leading lead generation cost efficiencies Hired and managed inside sales development team



Expertcity (start-up; acquired by Citrix and became Citrix Online)

• Senior Product Marketing Manager w/ $1m demand gen budget

  • Nov 2003 - May 2005

  Helped drive 70% year to year new bookings growth, exceeding revenue goals with global demand gen and product marketing ownership Developed and delivered iterative, optimized revisions of new messaging, sales tools, website content to focus on business problem/solution (w/ feature proof points) and SMB and Enterprise buyer personas, rather than feature-driven, “speeds and feeds” content



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Product Manager

  • Apr 1999 - Nov 2003

  Received Outstanding Performance Award Responsible for identifying new SW market opportunities, defining SW product roadmaps and requirements, product pricing and positioning, and launching new SW products to market, and helping manage global team of marketing managers Created and implemented global ProCurve network management sw “connect rate” strategy for rapid revenue growth at launch w/ new messaging, programs and sales tools Helped deliver 50%+ year-to-year revenue… Show more Received Outstanding Performance Award Responsible for identifying new SW market opportunities, defining SW product roadmaps and requirements, product pricing and positioning, and launching new SW products to market, and helping manage global team of marketing managers Created and implemented global ProCurve network management sw “connect rate” strategy for rapid revenue growth at launch w/ new messaging, programs and sales tools Helped deliver 50%+ year-to-year revenue growth across NAS, OpenView Storage Utility software and SAN solution product lines, exceeding revenue goals Led NAS EOL forecasting and planning which reduced $1m inventory to $0 cost at EOL Show less



Woodward, Inc.

• United States
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Associate

  • 1992 - 1997

  Political campaign record was 11 wins and one loss. Wrote first draft of - and played significant role in helping to pass - Senate Bill 501 which became California's cash for clunkers law to buy and retire older cars in order to improve air quality.