VP of Strategic Initiatives

• Oct 2021 - Present

• Responsible for delivering the departmental vision, project plans, and specifications to bring high-quality product and program features and enhancements to life.• Serve as the Primary Client Implementation Strategist for law firms and their teams to support legal technology implementation, intake optimization, business development, and marketing development initiatives.• Provide high-level analysis to solve conceptual problems and avoid duplication of efforts within different software applications.• Develop, launch, and manage the agency's brand-new law firm intake program and business development coaching department.•Develop strategic partnerships, and alliances, and manage major tech relationships.•Develop and maintain resources by writing internal knowledge base articles, recording tutorials, contributing to the continuous improvement, training other client-facing teams on basic troubleshooting steps, and presenting in team meetings about updates to Support processes or tools.•Identify and facilitate the introduction of technologies that drive customer acquisition.• Act as Law Firm's MarTech champion to assist with improving client acquisition funnels.

Law Firm Marketing Strategist

• Jan 2021 - Oct 2021

• Implement project management methodologies for internal processes to manage the agency's web development and strategic marketing developments. • Design processes that help optimize internal workflows for the web development production and SEO team collaboration, law firm client communication with account managers, and internal MarTech stack. • Management and quality control of the team's activities, including web development post-launch transfers, specialists in content creation, website development, link building, and publicity. • Analyze and provide law firms with recommendations on content strategy, organic ranking performance, offsite and onsite metrics, and special projects. • Ensure SEO best practices are integral to content planning and content execution by writers. • Conduct coaching with law firms on strategic marketing practices and operational efficiencies.• Launch and manage new internal process automation for portfolio management, execution dashboards, content approval processes, and web dev ticketing solutions for all Haskins and Company operations.

Law Firm Marketing & Intake Consultant

• Jan 2021 - Jun 2021

Director of Legal Marketing

• May 2016 - Jan 2021

Implement marketing plans for the law firm’s: Google Ad Words, email marketing, search engine optimization, content development, TV broadcast media commercials, video production, social media, radio, billboards, public relations, and all paid advertising campaigns.Serve as brand champion, ensuring brand and image consistency regarding content, messaging, and design throughout all forms of media.Manage overall PR strategy and initiatives, including, but not limited to, media/article opportunities, video production of client testimonials, case studies, brand campaigns, announcements, award opportunities, press releases, speaking engagements, and curated content.Apply agile management best practices to gain visibility into resource needs, program status updates, and blockers.Proactively communicate and collaborate with cross-functional groups and other key stakeholders to ensure alignment, visibility, and action towards critical issues, resource optimization, and project execution.Manage Client Acquisition Processes:• New Client Intake Processes, Onboarding Training, and Client Relationship Management.Manage Individual Business Development Plans: • Identify opportunities to increase individual attorney, brand, office visibility, and new business. • Assist with the identification, planning, and execution of cross-marketing opportunities with existing firm clients.• Manage press releases for case studies, case settlements, and verdicts.Manage Corporate Giving:• Manage corporate giving, community relations, and secure earned media opportunities.• Engage staff and attorneys in outreach initiatives.Manage Budgets:• Track Paid Media budget ensuring ROI efficiency and growth.• Identify and vet marketing vendors.• Create quarterly and annual reports.Manage PR & Communication:• Direct internal and external and communications, company and client newsletters, press releases, blogs, guest posts, and social media.

Marketing and Business Development Manager

• Nov 2011 - Jun 2016

• Coordinated all marketing events, social content, and paid advertising for the agency.• Provided direct reports for agency-wide lead conversions and sales funnels.• Devise the best strategic approach to develop business relationships, lead generation for teams, lead nurturing, sales, and process goals within CRM.• Work directly with clients to discover pain points and match strategies to solve them.• Responsible for the training and coaching of new sales team members and insurance agents.• Licensed insurance writer for Workers Compensation, Automobile, Life, Health Insurance, and Commercial policies.

Director of Marketing and Business Development

• Feb 2013 - May 2016

• Guided the launch of the online inventory database and website launch.• Strategic development concerning business plan & sales strategy development in new markets.• Coordinated events, managed affiliated marketing efforts, and produced project management timelines for clients.• Managed agency’s digital marketing channels for affiliated network of event planners. • Guided the launch of the online inventory database and website launch.• Strategic development concerning business plan & sales strategy development in new markets.• Coordinated events, managed affiliated marketing efforts, and produced project management timelines for clients.• Managed agency’s digital marketing channels for affiliated network of event planners.

Director of Cross Cultural Marketing

• Aug 2010 - Dec 2013

• Developed and implemented marketing strategies that focus and support business development, marketing, and cross-selling of agency’s services.• Coordinated and lead agency efforts in posting and creating social media content on various agency social media platforms and posting such content in traditional media platforms (magazines, publications, newspapers, etc.).• Initiated and implemented PR Pitches for events and campaign launches.• Created personal plans and coached clients to book national and international contracts.• Achieved highest booking and client success rate two years in a row.• Coordinated networking events and all open call auditions.• Taught interview skills, organized and taught the classes for all age levels, which included everything from etiquette, acting skills, photography, and PR for private and group lessons.

Sales & Marketing Manager

• Jan 2009 - Jul 2010

• Developed marketing plans and managed the agency’s digital marketing efforts for website design, blog pages, local listings, and content.• Identified competitive intelligence areas, analyzed and conducted market research and analysis on competitors, potential clients and clients, as needed.• Developed new sales opportunities and maximized workshop admissions for acting, modeling, singing, dancing, comedy, and various other classes.• Schedule interviews, train clients to compete in national competitions, and coordinated schedules for casting, hotels, etc.