Experience

Pier

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Dec 2021 - Present

  Leading and overseeing client accounts on the consumer food and drink team. Developing PR strategies and campaigns for clients which meet their strategic goals and implementing/overseeing the execution of client programmes.

• Senior Account Manager

  • Dec 2018 - Dec 2021

  Hands on account delivery, including copywriting, media relations, social media management and strategy development, managing photos & filming shoots and event management.



English Heritage

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• PR Manager (South)

  • Apr 2018 - Dec 2018

  As one of two territory PR Managers in the ‘South’ region at English Heritage I was responsible for promoting and driving visitors to the charity’s historic properties in London, East Anglia and the South East. Properties included eight of English Heritage’s ‘top 20’ sites such as Dover Castle, the Battle of Hastings Abbey and Battlefield and Audley End House & Gardens. Highlights include securing BBC One’s Antiques Roadshow to record episodes at Eltham Palace & Gardens in Greenwich and Wrest Park in Bedfordshire in 2018; developing a story about the unlikely YouTube success of a Victorian Cook which achieved a raft of national and regional coverage; and working with the national PR team to colourise a series of WW1 photographs - a story which generated 40 pieces of coverage including BBC Breakfast, ITV News, Countryfile Diaries and ITV Anglia along with a number of national and regional print pieces.

• PR Manager, London & East

  • Jun 2016 - Mar 2018

  I was responsible for managing PR and communications for the charity’s properties in East Anglia, the East Midlands and London, including Framlingham Castle, Bolsover Castle and Wrest Park. My role covered everything from day-to-day PR activity and press office management, to the development and delivery of strategic communications plans and reputation management.One of my biggest highlights was developing and delivering a successful PR and social media campaign about the installation of a temporary slide at Framlingham Castle in 2017. Coverage included pieces by ITV Anglia, BBC News Online, The Sun travel and both local newspapers. The PR coverage along with conversation on social media attracted 5,000 visitors to Framlingham Castle during February half term week – unprecedented numbers for the time of year.I also managed the launch of two festive ‘illuminated’ events at properties in Essex and London in 2017 (the first year of the events) and again 2018. Regional broadcast news crews reported live from the opening of both events in 2017 and 2018 and Time Out and the Londonist also covered both of the London events. National and local press photographers and local bloggers/influencers attended the opening nights for both events in both years, resulting in a wide variety of print, online and digital coverage.



PLMR Genesis

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2013 - Jun 2016

  I managed PR accounts in the consumer, health and social care and not-for-profit sectors. My main responsibilities included PR on a local, regional and national scale as well as high-profile, national event management. Clients included the Suffolk Show, Live Well Suffolk, ECL: The Care & Wellbeing Company and the Social Worker of the Year Awards. Main responsibilities included:- Planning and delivering attention grabbing PR campaigns- Identifying opportunities for proactive and reactive PR activity- Event management - organising the national Social Worker of the Year Awards- Social media management and strategy development- Crisis management and communications- Monitoring and evaluation for traditional and digital media coverage- Stakeholder management and engagement- Corporate and thought leadership communications- Developing and maintaining relationships with target press and journalists- Copywriting for and overseeing the design and development of marketing materials



Ormiston Families

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Press & PR Officer

  • Jun 2012 - Aug 2013

  As the in-house Press & PR Officer I was responsible for managing the internal and external communications for Ormiston Children & Families Trust, a children's charity operating in East Anglia. Responsibilities included:- Promoting the organisation's work, services and fundraising activities- Identifying good news stories, drafting press releases, selling into the media- Forming and developing media relations with the regional and local press across East Anglia- Running the charity's reactive press office function - Planning and running events such as media launches and photo calls- Managing the development of numerous marketing materials- Managing digital channels including social media, the charity's website and internal intranet



White Digital Media

• Media Production
• 1 - 100 Employee

• Editor & Content Director

  • Apr 2011 - Jun 2012

  I was responsible for overseeing the development, publication and content management of Healthcare Global, a digital B2B magazine and accompanying website.- Planning, researching and writing editorial content for the Healthcare Global - Contributing to sister titles including African Business Review and Business Review Europe - Producing PR/marketing reports and brochures for international companies- Proof reading copy and managing content for the Healthcare Global website I was responsible for overseeing the development, publication and content management of Healthcare Global, a digital B2B magazine and accompanying website.- Planning, researching and writing editorial content for the Healthcare Global - Contributing to sister titles including African Business Review and Business Review Europe - Producing PR/marketing reports and brochures for international companies- Proof reading copy and managing content for the Healthcare Global website



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• News Intern at Heart East Anglia

  • Nov 2010 - Apr 2011

  - Carrying out interviews and voxpops, editing audio and writing news scripts- Writing and uploading stories and articles to the Heart East Anglia website- Monitoring the news output of other local radio stations- Shadowing reporters, studio and voice training - Carrying out interviews and voxpops, editing audio and writing news scripts- Writing and uploading stories and articles to the Heart East Anglia website- Monitoring the news output of other local radio stations- Shadowing reporters, studio and voice training



Siren Radio

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Community Broadcast Journalist

  • Oct 2009 - Apr 2010

  - Producing an hour-long news and current affairs show- Working as the Editor, Producer, Online Editor, News Reader and Sports Reporter- Finding stories, reacting to and covering breaking news efficiently- Maintaining the website and maximising the multiplatform publishing opportunities - Producing an hour-long news and current affairs show- Working as the Editor, Producer, Online Editor, News Reader and Sports Reporter- Finding stories, reacting to and covering breaking news efficiently- Maintaining the website and maximising the multiplatform publishing opportunities