Marketing Strategist

• May 2022 - Present

Marketing Consultant, Specialized in Content Strategy & Branding

• May 2021 - Present

Head of Brand & Content Strategy

• Nov 2019 - May 2021

• Launched a strategic content marketing program that accounted for organic search being GQR’s number one driver of website traffic (~75%). This included blogs, webinars, white papers, podcasts, videos, landing pages, and one-pagers. • Contributed to the realization of $19.5mm in GP by pivoting marketing’s focus to supporting GQR’s Healthcare division at the start of the pandemic. Achieved this through the creation of blogs, brochures, pitch decks, videos, a referral program, a chatbot, and… Show more • Launched a strategic content marketing program that accounted for organic search being GQR’s number one driver of website traffic (~75%). This included blogs, webinars, white papers, podcasts, videos, landing pages, and one-pagers. • Contributed to the realization of $19.5mm in GP by pivoting marketing’s focus to supporting GQR’s Healthcare division at the start of the pandemic. Achieved this through the creation of blogs, brochures, pitch decks, videos, a referral program, a chatbot, and a candidate email nurturing program (this contributed to $1.8mm on its own). • Developed sales enablement content, contributing to a 1,515% growth in retainers from GQR’s 2019-2020 financial year – representing $6.3mm in revenue. • Reduced customer acquisition cost by 50% through strategic vendor management and contract negotiations helping the company realize an annualized savings of nearly half a million dollars. • Spearheaded the execution of GQR’s State of Diversity & Inclusion report – from data gathering and analysis, content creation, design, and distribution across social media, web, and email. This piece led to the placement of seven candidates and has recently been included in a DE&I certification curriculum by USF’s Muma College of Business seen by over 100k people. • Achieved an NPS of nine through the strategic launch of a candidate experience email campaign. • Developed contemporary brand guidelines for GQR, and relaunched its website and social channels. • Produced lead-generation content marketing campaigns for business development, candidate acquisition, and internal recruitment. • Collaborated cross-functionally, including the executive team and divisional leaders, to develop external and internal communications consistent with the business’ objectives and values. • Managed a team of three people – overseeing paid, earned, and owned marketing channels – in addition to PR, event planning, internal communications, employer branding, and conscious capitalism.

Senior Brand & Content Strategist

• Mar 2017 - Nov 2019

Senior Marketing Manager

• Jun 2016 - Mar 2017

• A member of the original project team that launched WilsonHCG’s inaugural Employer Branding report, leading to over $1 million in attributed revenue. • Revamped global PPC campaigns to realize a 274% increase in conversions MoM. • Provided strategic insight into which marketing opportunities the company should invest in. • Supervised the hiring, training, and performance evaluations of marketing team members. • Cultivated effective partnerships with sales operations, sales… Show more • A member of the original project team that launched WilsonHCG’s inaugural Employer Branding report, leading to over $1 million in attributed revenue. • Revamped global PPC campaigns to realize a 274% increase in conversions MoM. • Provided strategic insight into which marketing opportunities the company should invest in. • Supervised the hiring, training, and performance evaluations of marketing team members. • Cultivated effective partnerships with sales operations, sales enablement, and insights teams to develop creative and strategic solutions for nurturing prospects and clients. • Communicated marketing plans to verify alignment with executive leadership goals and objectives. • Compiled metrics and reports to determine the effectiveness of the marketing function.

Lead Creative & Digital Marketing Strategist

• Sep 2014 - Jun 2016

• Initiated the implementation of marketing technologies, including HubSpot and Tagboard. • Translated complex concepts and data from two proprietary reports into compelling infographics, which resulted in two of the highest converting and viewed pieces of collateral. • Orchestrated, designed, and developed the marketing strategy for two responsive website redesigns, resulting in a 197% increase in website traffic. • Collaborated with the marketing team to produce two blogging… Show more • Initiated the implementation of marketing technologies, including HubSpot and Tagboard. • Translated complex concepts and data from two proprietary reports into compelling infographics, which resulted in two of the highest converting and viewed pieces of collateral. • Orchestrated, designed, and developed the marketing strategy for two responsive website redesigns, resulting in a 197% increase in website traffic. • Collaborated with the marketing team to produce two blogging programs – creating and optimizing three unique blogs per week. • Expanded reach and engagement on social media by developing a content calendar and strategy. • Developed and oversaw strategic third-party partnerships, including a video production company. • Collaborated with key stakeholders to develop and execute strategic marketing campaigns and communications for multiple global acquisitions.

Graphic Designer & Brand Manager

• Mar 2012 - Sep 2014

• Developed standard branding guidelines and objectives where there previously were none. • Produced deliverables that elevated, differentiated, and functioned on-brand and on-strategy. • Generated new, strategic marketing ideas with limited information and direction. • Redesigned the company’s website and project managed its development with a third-party firm.

Lead Branding & Content Strategist

• Oct 2010 - Mar 2012

• Developed initial branding guidelines and best practices for a growing organization. • Consulted with key stakeholders on strategic content deliverables based on overall business objectives. • Maintained consistent use of graphic imagery in materials and other marketing deliverables. • Managed multiple projects and tasks, delivering on or ahead of deadlines. • Leveraged Adobe InDesign, Illustrator, and Photoshop to deliver high-quality, impactful marketing collateral that far… Show more • Developed initial branding guidelines and best practices for a growing organization. • Consulted with key stakeholders on strategic content deliverables based on overall business objectives. • Maintained consistent use of graphic imagery in materials and other marketing deliverables. • Managed multiple projects and tasks, delivering on or ahead of deadlines. • Leveraged Adobe InDesign, Illustrator, and Photoshop to deliver high-quality, impactful marketing collateral that far exceeded executives’ expectations. Show less • Developed initial branding guidelines and best practices for a growing organization. • Consulted with key stakeholders on strategic content deliverables based on overall business objectives. • Maintained consistent use of graphic imagery in materials and other marketing deliverables. • Managed multiple projects and tasks, delivering on or ahead of deadlines. • Leveraged Adobe InDesign, Illustrator, and Photoshop to deliver high-quality, impactful marketing collateral that far… Show more • Developed initial branding guidelines and best practices for a growing organization. • Consulted with key stakeholders on strategic content deliverables based on overall business objectives. • Maintained consistent use of graphic imagery in materials and other marketing deliverables. • Managed multiple projects and tasks, delivering on or ahead of deadlines. • Leveraged Adobe InDesign, Illustrator, and Photoshop to deliver high-quality, impactful marketing collateral that far exceeded executives’ expectations. Show less

Graphic Designer

• Jan 2009 - Oct 2010

• Successfully art-directed multiple print campaigns for clients, including initial ad concept and pitch, talent selection, and coordination with stylists, makeup artists, and photographers. • Created visual solutions through print media as well as corporate brand identities and systems. • Collaborated with multiple creative teams and account executives to develop innovative advertising campaigns via guerrilla marketing strategies, digital, social, and print media. • Delivered… Show more • Successfully art-directed multiple print campaigns for clients, including initial ad concept and pitch, talent selection, and coordination with stylists, makeup artists, and photographers. • Created visual solutions through print media as well as corporate brand identities and systems. • Collaborated with multiple creative teams and account executives to develop innovative advertising campaigns via guerrilla marketing strategies, digital, social, and print media. • Delivered comprehensive marketing campaigns, in collaboration with other team members, for multi-million-dollar clients under extremely tight deadlines. • Worked on accounts such as Aflac, Ritz Carlton, Renaissance Aruba and Curaçao, Club Med, Florida’s Emerald Coast, and Tobacco Free Florida.

Creative Intern

• Sep 2008 - Jan 2009

• Awarded the first creative intern slot in over eight years. • Provided graphic design and production support to senior creatives and art directors. • Collaborated with senior creatives and art directors on developing comprehensive brand books for clients, which led to becoming the lead creative on several accounts. • Successfully designed extensive annual reports for clients, under intense pressure, with tight deadlines, and little direction. • Collaborated with senior creatives… Show more • Awarded the first creative intern slot in over eight years. • Provided graphic design and production support to senior creatives and art directors. • Collaborated with senior creatives and art directors on developing comprehensive brand books for clients, which led to becoming the lead creative on several accounts. • Successfully designed extensive annual reports for clients, under intense pressure, with tight deadlines, and little direction. • Collaborated with senior creatives and art directors on developing a comprehensive brand book for Renaissance Curaçao and Aruba, which led to becoming the lead creative on both accounts.