Guillaume d’Arco

Senior Brand Content Journalist at Brut.
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Elementary proficiency

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Cyril du Cluzeau

J'ai travailler au coq sportif avec Guillaume pendant plus d'un an ; il possède à mes yeux les qualités requises pour l'animation marque sur les plateformes digitales - il connaît l'univers des marques, le ton à adopter, les images à sélectionner, les histoires pertinentes à raconter - il est vraiment passionné par ce qu'il fait et s'immerge totalement dans la marque - c'est un expert du digital qui peut jongler avec les plateformes actuelles et à venir et qui sait travailler avec une agence - il a une bonne personnalité, de l'esprit, et s'intègre parfaitement dans un groupe Cyril du Cluzeau

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Experience

    • France
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Senior Brand Content Journalist
      • Jul 2021 - Present

      Brut is TOP 1 French video media on the internet - Sourcing and selection of speakers and experts that appear on the film - Defining videos angle and writing scripts - Defining shooting set up - Video recording and editing - In charge of client relationship during all the process Brut is TOP 1 French video media on the internet - Sourcing and selection of speakers and experts that appear on the film - Defining videos angle and writing scripts - Defining shooting set up - Video recording and editing - In charge of client relationship during all the process

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • Jun 2019 - Jul 2021

      Intelligent Content Department (brand content)- Client sourcing, client satisfaction and business follow up- Project and team management- Creation of performing content offers with all marketing department: data, production, paid, analytics...- Dealing with clients brief and calls for bids- Consulting work on editorial strategy and production

    • Editorial consultant
      • Sep 2016 - Jun 2019

      Intelligent Content Department (brand content)- Data studies (search and social studies + content mapping of current content)- Definition of editorial strategy- Running digital campaigns with other marketing sections (SEA, social, display, native ads...)- Creation of new content offers mixing several expertises (content, paid social & outreach)- Content production + schedule management- Performances analysis + content optimisation- Budget management- Dealing with content service provider (journalist, filmmaker, photograph, webdesigner...)Clients : French army | Pierre et Vacances | Lapeyre | ACCOR Hotels | ING Direct | FDJ | Puy du Fou | MINI | Saint-Gobain Show less

    • France
    • Marketing Services
    • 1 - 100 Employee
    • Content Manager
      • Jan 2016 - Jul 2016

      - Social Media Management, animation and development - In charge of influencers management - Strategical recommendations - Monitoring and analysis of social media campaigns Clients: Umbro France | Intersport | Cofidis | TGV Lyria - Social Media Management, animation and development - In charge of influencers management - Strategical recommendations - Monitoring and analysis of social media campaigns Clients: Umbro France | Intersport | Cofidis | TGV Lyria

    • France
    • Sporting Goods Manufacturing
    • 300 - 400 Employee
    • Digital project manager/Community manager
      • Feb 2014 - Jan 2016

      - Monitoring brand social communities - Landing new websites - Creation and edition of blog content - Management of content provider - Following and analysing digital performances - Emailing - Digital strategic surveillance - Monitoring brand social communities - Landing new websites - Creation and edition of blog content - Management of content provider - Following and analysing digital performances - Emailing - Digital strategic surveillance

    • France
    • Advertising Services
    • 500 - 600 Employee
    • Copywriter
      • Jun 2012 - Sep 2012

      - Creation of creative concepts for digital and offline campaigns - Creation of advertising video: script writing, shooting - Writing of bodys, claims, slogan - Managing client relation Clients: Fnac | Century21 | Intermarché | Kiabi | PMU | Moulinex - Creation of creative concepts for digital and offline campaigns - Creation of advertising video: script writing, shooting - Writing of bodys, claims, slogan - Managing client relation Clients: Fnac | Century21 | Intermarché | Kiabi | PMU | Moulinex

    • France
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Freelance journalist
      • May 2012 - Sep 2012

      Freelance journalist for the European online magazine called cafebabel - Writing articles on society topics Freelance journalist for the European online magazine called cafebabel - Writing articles on society topics

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Journalist
      • Jan 2012 - Apr 2012

      - Writing articles for Shoes-Up & Fricote magazines (pop culture) - Updating websites and social media (Shoes-Up & Fricote) - Writing articles for Shoes-Up & Fricote magazines (pop culture) - Updating websites and social media (Shoes-Up & Fricote)

    • France
    • Newspaper Publishing
    • 1 - 100 Employee
    • Journalist
      • Mar 2011 - Mar 2011

      - News investigation and writing articles: report, short news, and long articles - News investigation and writing articles: report, short news, and long articles

    • France
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Radio assistant
      • Jun 2010 - Aug 2010

      French radio show called "Destination ailleurs" - Radio show preparation (sourcing and casting of speakers) - Speakers managements (invitation and planning) - Monitoring show's planning - Management of radio show promotion on social media French radio show called "Destination ailleurs" - Radio show preparation (sourcing and casting of speakers) - Speakers managements (invitation and planning) - Monitoring show's planning - Management of radio show promotion on social media

    • France
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Radio assistant
      • Jun 2009 - Aug 2009

      French radio show called "Destination ailleurs" - Radio show preparation (sourcing and casting of speakers) - Speakers managements (invitation and planning) - Monitoring show's planning - Management of radio show promotion on social media French radio show called "Destination ailleurs" - Radio show preparation (sourcing and casting of speakers) - Speakers managements (invitation and planning) - Monitoring show's planning - Management of radio show promotion on social media

Education

  • Université Paris 8
    Master 2 international media, Communication and Media Studies
    2013 - 2014
  • Université Paris 8
    Master 1 international media, Communication and Media Studies
    2012 - 2013
  • Griffith College Dublin
    Licence 3 (Echange Universitaire), Journalism
    2011 - 2012
  • ESJ Paris - Ecole supérieure de journalisme de Paris
    Bac +4, mastère 1 ou 2, certifié niveau II RNCP, Communication and Media Studies
    2009 - 2012
  • EDC Paris Business School
    2007 - 2009

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