Senior Growth Manager

• Mar 2023 - Present

Demand Generation Manager

• Mar 2022 - Mar 2023

Director of Acquisition

• Nov 2020 - Mar 2022

Head of DISNY Department (Display, Search, Native & YouTube)

• Feb 2019 - Nov 2020

Native Team Lead

• May 2018 - Feb 2019

Managing native advertising team. Platforms include Taboola, Outbrain, RevContent & Gemini among others.

PPC Manager

• Dec 2016 - May 2018

Google PPC Manager focusing on large scale display campaigns as well as automation within the Google Adwords workflow.

PPC Manager

• May 2015 - Dec 2016

Manage Adwords and Facebook advetising mostly for Israeli companies in the e-commerce space. Using past advertising and analytics data, try to build a comperhensive digital marketing plan to fit the clients needs and budget. Clients include: Flying.co.il Padani Antelope Shoes Hazorfim Betzalel College Wise Baby Torgoen Xetum Mindspace Variscite Shenkar College Me-dusa Jetsurf Bonny Rabbit Zohara Tights Manage Adwords and Facebook advetising mostly for Israeli companies in the e-commerce space. Using past advertising and analytics data, try to build a comperhensive digital marketing plan to fit the clients needs and budget. Clients include: Flying.co.il Padani Antelope Shoes Hazorfim Betzalel College Wise Baby Torgoen Xetum Mindspace Variscite Shenkar College Me-dusa Jetsurf Bonny Rabbit Zohara Tights

PPC and Social Media Manager

• Jun 2014 - Apr 2015

Managing USA Clean Master's Google PPC accounts, Social Profiles & Other Targeted Ads and Media Buying Managing USA Clean Master's Google PPC accounts, Social Profiles & Other Targeted Ads and Media Buying

Manager of Social Marketing

• Nov 2012 - Jun 2014

• Created, managed and optimized email marketing campaigns which resulted in converting over 1000 users into paying customers • Social Media – Managed Facebook Page that grew by 11,000 fans and a Twitter account that grew by 5,000 followers • Blogger Outreach – Obtained stories written about Viewbix written up in high traffic blogs such as Ecommerce Bytes, Hypebot, Inman and Social Media Today. • Created syndicated content stream with Business 2 Community, allowing Viewbix to reach thousands of users with our blog content off site. Show less

Online Marketing

• Feb 2012 - Nov 2012

• Created Partnership with One Song World that represents 25% of Startcut’s monthly income • Created content strategy and partnerships, driving more traffic to our site and improving our Alexa ranking by over 450,000 spots. • Created Partnership with One Song World that represents 25% of Startcut’s monthly income • Created content strategy and partnerships, driving more traffic to our site and improving our Alexa ranking by over 450,000 spots.

Marketing Associate

• Jul 2011 - Jun 2012

• Produced online marketing material for Getonic campaign with Linkin Park that ran for 4 weeks and totaled 100,000 NIS in sales. • Created marketing materials for potential investors that positioned “Getonic” as the future of ecommerce within social networks. • Produced online marketing material for Getonic campaign with Linkin Park that ran for 4 weeks and totaled 100,000 NIS in sales. • Created marketing materials for potential investors that positioned “Getonic” as the future of ecommerce within social networks.

Head of Purchasing

• Jun 2010 - Jun 2011

• In charge of determining prices for wines. In that capacity, gave a "price tag" per bottle for every action the company undertook, including but not limited to: shipping cost, tariffs, ground transportation and storage. • Coordinated logistics of shipping and of deliveries with the parties involved including suppliers, shipping company, buyers and relevant government agencies. • Worked on joint marketing campaign with Dona Gracia Hotel in Teveria regarding our Dona Gracia white wine. • In charge of determining prices for wines. In that capacity, gave a "price tag" per bottle for every action the company undertook, including but not limited to: shipping cost, tariffs, ground transportation and storage. • Coordinated logistics of shipping and of deliveries with the parties involved including suppliers, shipping company, buyers and relevant government agencies. • Worked on joint marketing campaign with Dona Gracia Hotel in Teveria regarding our Dona Gracia white wine.

Economist

• Jan 2009 - Jun 2010

• Created an economic model to put a "price tag" on how much it costs to train a pilot and where each of these costs are derived from. This model gave those in charge of creating the pilot's course an idea how much each part of the course costs and where is it possible to be more effective financially. • Assisted in creating a model for 2010 budget that essentially created two budgets for every department, a "narrow budget" and a "wide budget" and showed what each department would do with the extra money if given the chance. • Created a model that compared the IAF to other leading air forces around the world. This model incorporated percentages of different soldiers and officers by rank, different planes and helicopters by type of use and breakdown of discretionary budget. Show less