Charles Fortin-Larose

Manager, Revenue Operations at Workleap
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA

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Experience

    • Canada
    • Software Development
    • 100 - 200 Employee
    • Manager, Revenue Operations
      • Jul 2023 - Present

      Montreal, Quebec, Canada

    • Manager, Sales Operations & Enablement (Workleap)
      • Nov 2022 - Aug 2023

      Montreal, Quebec, Canada Created and currently heading the Sales Operations team at GSoft, a $100M ARR 5-product SAAS company with more than 13,000 customers in more than 100 countries. My team and I are accountable for: - Developing and operationalizing sales strategies to exceed our growth targets - Driving strategic alignment amongst the revenue function, and with the product team - Constantly improving the sales processes to improve the sales team's velocity (Working with 2 CRMs - SFDC and… Show more Created and currently heading the Sales Operations team at GSoft, a $100M ARR 5-product SAAS company with more than 13,000 customers in more than 100 countries. My team and I are accountable for: - Developing and operationalizing sales strategies to exceed our growth targets - Driving strategic alignment amongst the revenue function, and with the product team - Constantly improving the sales processes to improve the sales team's velocity (Working with 2 CRMs - SFDC and Hubspot) - Forecasting future revenue performance (Short-term and Mid-Term) and current performance against targets to determine corrective actions - Overseeing the revenue funnel's KPIs - Enabling the sales team

    • Director of Sales - Account Management (Workleap)
      • Sep 2021 - Dec 2022

      Montreal, Quebec, Canada Key realizations: - Implemented a book of business system for all AMs with individual quotas and clear accountabilities - Lead the operationalization of the first significant price increase - Launched a new sales methodology (CHAMP) - Built a new revenue forecasting system

    • Director of Sales (Product: Officevibe)
      • Sep 2020 - Sep 2021

      Montreal, Quebec, Canada Key realizations: - Hit 37% growth YoY - Lead & coached a team of passionate SDRs, AEs & AMs - Deployed a machine learning-based lead-scoring system in collaboration with data scientists - Deployed a new sales commission program in collaboration with the HR & Finance team - Lead the deployment of game-changer tools like Gong & ChiliPiper

    • Sales Manager (Product: Officevibe)
      • Dec 2019 - Sep 2020

      Montreal, Quebec, Canada Key realizations: - Hit 30% growth YoY - Built, trained & lead a team of SDRs, AEs and AMs - Created a solid pipeline management playbook to reduce time to close and improve win rate - Maintain a team engagement score above 8.5/10

    • Account Manager (Product: Officevibe)
      • Oct 2018 - Dec 2019

      Montreal, Quebec, Canada Named Officevibe's first Account Manager, owning a >$5M book of business and accountable for driving a positive NDR$. Key Realizations: - Led the creation of the AM playbook in collaboration with the Customer Success team - Launched an Enterprise service offering for our major customers - While exceeding quotas

    • Account Executive (Product: Officevibe)
      • Nov 2016 - Oct 2018

      Montreal, Quebec, Canada Account Executive in a product-led inbound sales structure. (SMB, MM & Enterprise) Main responsibilities: - Accountable for hitting quotas by converting inbound leads into sales - Responsible for the entire sales cycle from qualification, discovery, demo & closing. Key Realizations: - Constantly exceeded quotas - Launched the first lead-scoring process

    • United States
    • Think Tanks
    • 500 - 600 Employee
    • Member
      • Oct 2022 - Present

    • United States
    • Think Tanks
    • 400 - 500 Employee
    • Executive Member
      • Oct 2021 - Present

      Pavilion is a private, invite-only community of sales and marketing executives at growth-focused companies.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Account Manager & Business Analyst
      • May 2015 - Nov 2016

      Montreal, Canada Account Manager - Accountable for increasing Unilever's sales & market shares in all Brunet pharmacy in Quebec. Key Realizations: - Increased Dove Men+Care facing by 5% - 100% of all innovations presented were accepted & purchased by the buyer Main responsibilities: - Guide & Support the sales representatives with initiatives to increase sales and market shares - Build the entire portfolio's pricing strategy to hit sales and market share targets - Elaborate… Show more Account Manager - Accountable for increasing Unilever's sales & market shares in all Brunet pharmacy in Quebec. Key Realizations: - Increased Dove Men+Care facing by 5% - 100% of all innovations presented were accepted & purchased by the buyer Main responsibilities: - Guide & Support the sales representatives with initiatives to increase sales and market shares - Build the entire portfolio's pricing strategy to hit sales and market share targets - Elaborate quarterly promotions with the buyer to drive specific mutual results - Introduce and sell all product innovations to the buyer - Accountable for increasing sales and market shares from distributors - Organize & Analyze Nielsen data for Key Account Managers

    • Sales Representative
      • Mar 2015 - May 2015

      Région de Montréal, Canada On the road sales representative accountable for increasing Unilever's products sales/market shares in Laval. I was promoted to Account Manager 3 months after.

    • United Kingdom
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Oct 2013 - Mar 2015

      Montreal, Quebec, Canada On the road sales representative accountable for increasing sales/market shares from existing stores. October 2013 to October 2014: Responsible for Eastern-Sherbrooke / Victoriaville territory representing 90 stores October 2014 to March 2015: I was brought back to Montreal to own a strategic territory: Mile-End, Parc-Ex, TMR and CDN, representing 125 stores.

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Recruiter
      • Feb 2012 - Nov 2013

      Région de Montréal, Canada Responsible for recruiting call center agents (Sales Representative & Technical Support) in 4 different locations, Montreal, Quebec, Chicoutimi and Gatineau.

    • Canada
    • Facilities Services
    • 700 & Above Employee
    • Recruiter
      • Jan 2011 - Feb 2012

    • Canada
    • Banking
    • 700 & Above Employee
    • Bank Teller
      • Jan 2010 - Jan 2011

      St-Lambert

Education

  • Université de Montréal
    Bachelor's degree, Labor and Industrial Relations
    2008 - 2011

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