Experience

Klintberg & Way Group AB

• Sweden
• Wholesale Motor Vehicles and Parts
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2023 - Present

  Stockholm, Stockholm County, Sweden



Zington

• Sweden
• IT Services and IT Consulting
• 100 - 200 Employee

• Project Owner Lead Web

  • Sep 2022 - Oct 2023

  Stockholm, Stockholm, Sverige Project Owner consultant at Zington working with clients web projects, at the moment I am working at Karo Healthcare in Stockholm helping them migrate +300 websites and managing a team of 3 consultants and several agencies.



Umida Group

• Sweden
• Beverage Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Apr 2022 - Sep 2022

  Stockholm, Stockholm, Sverige PROJECT: At Umida I worked as E-commerce manager, Digital Marketing and also had full website responsibilities. Started to update all the websites, making sure that SEO and technical was up to date. That all the products and how they are displayed and presented was up to standard. Running digital campaigns to support our new product launches and the web-shops in Europe. Established the digital platform externally that drive the awareness and sales process of BrandsForFans in Europe and in… Show more PROJECT: At Umida I worked as E-commerce manager, Digital Marketing and also had full website responsibilities. Started to update all the websites, making sure that SEO and technical was up to date. That all the products and how they are displayed and presented was up to standard. Running digital campaigns to support our new product launches and the web-shops in Europe. Established the digital platform externally that drive the awareness and sales process of BrandsForFans in Europe and in Sweden. I set up reports that let Umida management follow the data around this. I setup and ran the project around Joluca.se with setting up design of Merch, website and platform to support the brand Joluca going forward. This launched oct 2023. Unfortunately due to external forces and board decision, my project was cut short. But I am sure Umida Group will succeed with whatever they take on in the future. Show less



Oxford Leadership

• United Kingdom
• Strategic Management Services
• 1 - 100 Employee

• Digital marketing and Ecommerce manager

  • Jan 2022 - Apr 2022

  Stockholm, Stockholm, Sverige PROJECT: Digital Marketing manager and Ecom manager with social media and website responsibilities. Started to build up the digital landscape of OL and all the products and how they connects and interlock. Established the digital platform that drive the awareness and salesprocess of the SML. Also setup a lot of reports to enable full visibility of the client process through the SML. I am sure Oxford Leadership will succeed and the great words of Brian Bacon leading with good will reach… Show more PROJECT: Digital Marketing manager and Ecom manager with social media and website responsibilities. Started to build up the digital landscape of OL and all the products and how they connects and interlock. Established the digital platform that drive the awareness and salesprocess of the SML. Also setup a lot of reports to enable full visibility of the client process through the SML. I am sure Oxford Leadership will succeed and the great words of Brian Bacon leading with good will reach a greater audience. Show less



Dealy Sweden AB

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Sales and Marketing Manager

  • Apr 2021 - Jan 2022

  Uppsala, Uppsala County, Sweden PROJECT: Kickstarted Dealys new Digital sales channel as a Digital Marketing manager and Ecom manager with social media and website responsibilities. Built up the sales and economic processes and started the marketing plans and set out to create the digital marketing platform Dealy is using today. This includes the whole chain from defining goals, strategies, and creative concepts for campaigns, create ad and web content, monitoring and optimizing campaigns and following up the results.



Actic Group (publ.)

• Sweden
• Wellness and Fitness Services
• 300 - 400 Employee

• Online Lead Manager - Marketing

  • Nov 2016 - Mar 2021

  Solna, Sweden In my role today I am responsible for the complete client journey. All from being reached by our markering activities all the way through to some few leaving us. On a daily basis, I am working with driving traffic and sales to Actic via our digital channels such as FB, Google and others. I am also responsible for developing and improving our current digital channels, which includes mobile apps and website through major and minor updates. This means planning and conducting online campaigns and… Show more In my role today I am responsible for the complete client journey. All from being reached by our markering activities all the way through to some few leaving us. On a daily basis, I am working with driving traffic and sales to Actic via our digital channels such as FB, Google and others. I am also responsible for developing and improving our current digital channels, which includes mobile apps and website through major and minor updates. This means planning and conducting online campaigns and evaluating these as we go, learning and optimizing. Working and improving our web and apps to enhance the member experience. I also regularly assist in the design of our digital marketing together with our Online Marketing Manager, focusing on efficient lead generation and above all, analyzing these to improve/increase them. It is also part of the service consists of meeting external suppliers, evaluating these and project management implementation in the organization. I manage the website, on daily basis with updates for all the gyms on their local pages and of course optimize the buying process from sales optimization and UX perspective. I am the project manager of our loyalty program, which is super fun to plan, develop and manage together with other parts of the management and of course agency helping us build it. And as a small team in a fairly big company there is plenty more duties, but the above ones are the major ones. Show less



Tobii

• Sweden
• Software Development
• 300 - 400 Employee

• Digital Marketing Manager

  • Dec 2014 - Nov 2016

  Stockholm, Sweden Digital Marketing Manager in the OEM Marketing team, a global function based at Tobii’s headquarters in Stockholm. Result-oriented, have a passion for all things digital and work with marketing of ground breaking technology in a creative, fast-paced international enviroment. Main focus is to develop the online marketing function in-house. Manage online marketing activities to drive visibility, brand awareness, click-through rates, conversion and online sales. This includes… Show more Digital Marketing Manager in the OEM Marketing team, a global function based at Tobii’s headquarters in Stockholm. Result-oriented, have a passion for all things digital and work with marketing of ground breaking technology in a creative, fast-paced international enviroment. Main focus is to develop the online marketing function in-house. Manage online marketing activities to drive visibility, brand awareness, click-through rates, conversion and online sales. This includes the whole chain from defining goals, strategies, and creative concepts for campaigns, create ad and web content, to monitoring and optimizing campaigns and results. Show less



Folksam

• Sweden
• Insurance
• 700 & Above Employee

• Web Analytics & Internet Specialist

  • Mar 2012 - Dec 2014

  Stockholm, Sweden Responsible of Internet Marketing optimization and Web Analytics. My role is situated within the communication group, and my main responsibilities include measuring, advising and creating strategies to increase sales and brand efficiency. Through a close relationship with web sales manager we try to make sure that we welcome, inform, advise and care for all our visiting clients needs. Working hard at optimizing and ensuring Folksam´s position as one of Swedens biggest insurance company… Show more Responsible of Internet Marketing optimization and Web Analytics. My role is situated within the communication group, and my main responsibilities include measuring, advising and creating strategies to increase sales and brand efficiency. Through a close relationship with web sales manager we try to make sure that we welcome, inform, advise and care for all our visiting clients needs. Working hard at optimizing and ensuring Folksam´s position as one of Swedens biggest insurance company. Tools that help us do this is the use of Google Analytics, Webtrends, Adform campaign management, SEO, Optimizly, Now Interact and other systems. I am also responsible to handle and manage all Folksams domains, with all that comes with this, to make sure all is correct set up and making sure that our clients find us in the correct place.

• Digital project manager - Internal Web projects

  • Jul 2011 - Mar 2012

  Sweden Working as a project manager that handles all the major projects that effect folksam.se and its subsidairy sites as information and sales sites. Working closely with the communication department, inhouse production and webbeditors. Working with great people that always strive to produce the absolute best and create great webb, print and copy material. Went through a major project which was to migrate Kp.se into the existing structure of Folksam.se, very educational and fun. Folksam came… Show more Working as a project manager that handles all the major projects that effect folksam.se and its subsidairy sites as information and sales sites. Working closely with the communication department, inhouse production and webbeditors. Working with great people that always strive to produce the absolute best and create great webb, print and copy material. Went through a major project which was to migrate Kp.se into the existing structure of Folksam.se, very educational and fun. Folksam came third in the swedish 100Watts media competition contest in 2011 with the campaign "For what does you heart beat"?

• Web Analytic & Internet analyst

  • Nov 2010 - Jun 2011

  Sweden Internet Marketing optimization and Web Analytics. Working within the communication group, helping and working hard at optimizing and ensuring Folksam´s position as one of Swedens biggest insurance company. Tools that help us do this is the use of Google Analytics, Webtrends, Adform campaign management, SEO and so forth. Very educational and exetremly fun! Lovin it!



Facilitate Digital

• Client Service Manager

  • May 2007 - Oct 2010

  Stockholm, Sweden At Facilitate I spent my time handling new client sales, new client training, support for all clients and development within the company and also with our external clients. Started out as the second employee in Europe and helped out establishing Facilitate as one of the bigger 3-party adserving systems in europe. Great fun, educational and rewarding.



iMHO AB

• Client Account Manager

  • May 2005 - May 2007

  Stockholm, Sweden Handled all of my clients online campaigns, from start to finish.I worked with clients in Holland, Italy and Sweden. During my time I did everything from help planning campaigns, making sure they are setup correctly, tags are working for sites, tracking were setup at client site and of course follow up with reports that ensure that clients get what they payed for. Great educational workplace with great people. Started without any knowledge and gained alot of both knowledge and contacts… Show more Handled all of my clients online campaigns, from start to finish.I worked with clients in Holland, Italy and Sweden. During my time I did everything from help planning campaigns, making sure they are setup correctly, tags are working for sites, tracking were setup at client site and of course follow up with reports that ensure that clients get what they payed for. Great educational workplace with great people. Started without any knowledge and gained alot of both knowledge and contacts during this time. Show less



NoBound Graphic Productions

• CEO and Creative Director and Digital Producer

  • Sep 2004 - Apr 2007

  Stockholm, Sweden NoBound was mainly an internet production company that did a number of client sites, developed a flash site template for smaller business sites. I also handled filmproductions such as tv-ads, music videos and inhouse company productions. The company vision was to provide our customers with creative and simple solutions at competitive prices. As it was my own company I did everything from talking with clients, pitching for new clients, creating ideas, production and of course followup and… Show more NoBound was mainly an internet production company that did a number of client sites, developed a flash site template for smaller business sites. I also handled filmproductions such as tv-ads, music videos and inhouse company productions. The company vision was to provide our customers with creative and simple solutions at competitive prices. As it was my own company I did everything from talking with clients, pitching for new clients, creating ideas, production and of course followup and delivery to clients. Show less



Titan Television

• Production Assistant

  • May 2004 - Oct 2004

  Stockholm, Sweden I worked with a great team of people making the tv series STCC, a motorshow which featured the STCC races that year. I did Avid editing, photography, some assistance work...tried everything that involved the production of the TV-programs. Great fun and very rewarding! I met lots of cool people and had lots of fun during those months!



IBM Svenska AB

• Account Manager CSO

  • Aug 2002 - Apr 2003

  Stockholm, Sweden IBM Client Service Organisation ( CSO ) where I handles clients service agreements. Managed some of the larger accounts in Sweden. Made sure they were payed and that the client knew what they wanted and that they got what they had ordered in terms of service and so on.



IBM Svenska AB

• Account Manager BPSO

  • 2000 - 2002

  Stockholm, Sweden Handled business partners deals with IBM, dealt with partners such as ( Intentia, OWELL and so on.. ). Made sure that from client order to actual delivery, the clients needs was fulfilled at the same time as we giving them all the latest hardware upgrades and so forth. Saw each order through from client to actual payment from businesspartner. Learnt lots about IBM and the relationships between the nordic countries which was very fun! Handled million dollar deals several times a day… Show more Handled business partners deals with IBM, dealt with partners such as ( Intentia, OWELL and so on.. ). Made sure that from client order to actual delivery, the clients needs was fulfilled at the same time as we giving them all the latest hardware upgrades and so forth. Saw each order through from client to actual payment from businesspartner. Learnt lots about IBM and the relationships between the nordic countries which was very fun! Handled million dollar deals several times a day sometimes and hade fun doing it.

• Repair Technician

  • 1998 - 2000

  Stockholm Did repairs on everything between computer computers, laptops, screens, ATM´s, Printers. Also worked with the ICA consolidation project.



Gympie Holding AB

• Deliveryman

  • Jan 1997 - Jan 1998

  Stockholm, Sweden I drove a deliveryvan for Fedex. Picked up all the goods just north of Stockholm, in Märsta. Planned my route according to the designated area I was driving at the time. Delivered packages all over the greater Stockholm area. Pretty fun and very educational driving wise and also learned very much about finding myway around the greater Stockholm area.