Experience

PlaySight Interactive Ltd.

• Israel
• Spectator Sports
• 1 - 100 Employee

• Director of Product Management

  • Apr 2022 - Present

  • Integrate data, research, and market analysis to create product strategies and roadmaps• Apprehend PlaySight's strategic and competitive position to deliver products aligned with the company's mission and top-recognized in the industry• Assemble and prioritize requirements to define the vision and supervise the business impact of the PlaySight platform• Work closely with engineering, QA, design, marketing, sales, and support teams to provide the best product experience to users.

• Senior Product Manager

  • Oct 2020 - Apr 2022

  • Product execution throughout the product life cycle• Translated the company strategy into detailed PRDs for new products and features• Collaborated daily with project managers and software developers

• Head of UX design

  • Jul 2017 - Oct 2020

  • Managed a team of product and marketing designers• Created a mutual design system for PlaySight eco-system• Designed the products: PlaySight application, Playfair, Tennis application for different platforms: Web, Mobile IOS/Android, Touchscreen



Self-employed

• Tel Aviv, Israel

• Product Manager

  • Jan 2016 - Jul 2017

  • Developed and improved the user experience of products for startups and high-tech companies • Created wireframes, user flows, product requirements documents, and UI designs for new products and features Among the clients: Real Brokerage, Amdocs, Hippotec, 2Brand. • Developed and improved the user experience of products for startups and high-tech companies • Created wireframes, user flows, product requirements documents, and UI designs for new products and features Among the clients: Real Brokerage, Amdocs, Hippotec, 2Brand.



Hippotec Ltd.

• Israel
• Software Development
• 1 - 100 Employee

• Lead Product Designer

  • Feb 2015 - Jan 2016

  • Created user interface designs for iPhone, iPad, and Android applications for startups in various execution stages. Among the clients: Gotit, Green IQ, Pixellot, Quiz.com, Bio Gaming. • Created user interface designs for iPhone, iPad, and Android applications for startups in various execution stages. Among the clients: Gotit, Green IQ, Pixellot, Quiz.com, Bio Gaming.



Redis

• United States
• Software Development
• 500 - 600 Employee

• Senior UX Designer

  • Jun 2014 - Feb 2015

  • Executed user experience and graphic design for Redis Labs cloud application • Implemented user flows, designed wireframes, analyzed and improved a complex database system UX • Worked on Redis Cloud and Memcached Cloud products. • Executed user experience and graphic design for Redis Labs cloud application • Implemented user flows, designed wireframes, analyzed and improved a complex database system UX • Worked on Redis Cloud and Memcached Cloud products.



Self-employed

• Tel Aviv, Israel

• Senior UI/UX Designer

  • Jan 2012 - Apr 2014

  • Product design for mobile applications • Desktop applications and websites design • Marketing design for digital products • Branding development • Product design for mobile applications • Desktop applications and websites design • Marketing design for digital products • Branding development



CTC Media, Inc.

• Russian Federation
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Design Director UI/UX

  • 2011 - 2011

  • Developed and launched an entertainment female-oriented web portal domashniy.ru • Designed user experience, and built an information architecture for the site • Created advertising campaigns • Developed and launched an entertainment female-oriented web portal domashniy.ru • Designed user experience, and built an information architecture for the site • Created advertising campaigns



Self Employed

• Moscow, Russian Federation

• Design Director

  • 2009 - 2011

  Created user interface design, developed brands, designed logos, identities, print ads, and magazines for Volkswagen Group Rus and Russian financial and retail companies. Created user interface design, developed brands, designed logos, identities, print ads, and magazines for Volkswagen Group Rus and Russian financial and retail companies.



Extra M Media

• Russian Federation
• Book and Periodical Publishing

• Art Director

  • 2008 - 2009

  • Art direction at Extra M weekly newspaper and magazines • Led a team of marketing and print designers • Launched the website Extra M • Developed advertising campaigns for Extra M digital products • Art direction at Extra M weekly newspaper and magazines • Led a team of marketing and print designers • Launched the website Extra M • Developed advertising campaigns for Extra M digital products



Artonica

• Moscow, Russian Federation

• Creative Designer

  • 2006 - 2008

  • Branding development, logo design, corporate identity • Web design, digital presentations • Creation of advertising campaigns • Print design: annual reports, booklets Among the clients: leading Russian banks and financial companies • Branding development, logo design, corporate identity • Web design, digital presentations • Creation of advertising campaigns • Print design: annual reports, booklets Among the clients: leading Russian banks and financial companies