Content Lead

• Oct 2022 - Present

As the Content Lead at CXL, I owned these projects while managing an external content agency: • Top-of-the-funnel: massive SEO content update, which led to top-10 positions for 601 keywords (search volume between 50 and 26K) and top-3 positions for 131 keywords. • Bottom-of-the-funnel: SEO optimizations that increased impressions by 63% YoY for product pages. • Email marketing: owned the CXL newsletter with 137K marketers and a 26% average open rate, writing content pieces with… Show more As the Content Lead at CXL, I owned these projects while managing an external content agency: • Top-of-the-funnel: massive SEO content update, which led to top-10 positions for 601 keywords (search volume between 50 and 26K) and top-3 positions for 131 keywords. • Bottom-of-the-funnel: SEO optimizations that increased impressions by 63% YoY for product pages. • Email marketing: owned the CXL newsletter with 137K marketers and a 26% average open rate, writing content pieces with industry leaders from companies like Gong, Semrush, Cognism, Convert, and Monday.com. • Link-building: leveraged guest blogging to drive backlinks from sites with 17M monthly traffic like HubSpot and Zapier. • Technical SEO: worked with Dev team to improve Core Web Vitals, implement Schema.org structured data, and fix 3K URLs with 302, 4XX, or 5XX response codes. • Organic social: Grew LinkedIn followers to 25.7K, a 40.22% increase. • Demand gen: Implemented demand gen strategies that increased email captures by 63.21%.

SEO / Content Strategist

• Aug 2022 - Oct 2022

CXL is the Digital Marketing Institute where companies like Google, Ikea or Spotify train their teams. The best marketers of tomorrow have to be well-versed in analytics, highly proficient in customer acquisition, adept at conversion optimization, and skilled at branding, user research, content, and more areas. This is what we focus on at CXL – giving you both knowledge in a broad array of skills, and deep ability in the few that matter the most.

Content Manager

• Dec 2021 - Aug 2022

As the Content Manager at Global Decibel, my achievements were: • Leading the content team with 4 direct reports and scaled traffic to 1M monthly visits. • Placed the company among the top 80 Amazon affiliate websites (with a team of 6). • Increased social followers by 159.15% over three years. • Owned content partnerships and outreach with brands like Nike, Garmin, Xiaomi, Honor, and Amazfit.

SEO / Content Strategist

• May 2019 - Dec 2021

Copywriting Director

• Jun 2021 - Feb 2022

Meraki Smile School is a non-profit project to provide free, high-quality education for the underprivileged, starting with a school in Antananarivo, Madagascar. • Crafted the marketing strategy for the first international school to offer free education in Madagascar. • Managed partnerships with influencers from various areas (including FC Barcelona, 10M followers). • Achieved features on sites with 39M monthly traffic and an award from the Spanish Parliament. Meraki Smile School is a non-profit project to provide free, high-quality education for the underprivileged, starting with a school in Antananarivo, Madagascar. • Crafted the marketing strategy for the first international school to offer free education in Madagascar. • Managed partnerships with influencers from various areas (including FC Barcelona, 10M followers). • Achieved features on sites with 39M monthly traffic and an award from the Spanish Parliament.

Copywriter

• Nov 2018 - Feb 2022

As a contractor, I: • Wrote over 600 content pieces for 50+ digital projects, including sales pages, articles, guest posts, and more. • Featured on outlets like Europa Press (2.4M traffic), ECD (686K traffic), and Bolsamania (758K traffic). As a contractor, I: • Wrote over 600 content pieces for 50+ digital projects, including sales pages, articles, guest posts, and more. • Featured on outlets like Europa Press (2.4M traffic), ECD (686K traffic), and Bolsamania (758K traffic).

Web Designer

• Aug 2018 - May 2020

• Developing web design projects with Figma, Adobe Photoshop & Wordpress. • Designing websites for SeDigital, a digital marketing agency in Madrid. • Creating websites in collaboration with Bentivegna, a strategic design & marketing agency in Madrid. • Developing web design projects with Figma, Adobe Photoshop & Wordpress. • Designing websites for SeDigital, a digital marketing agency in Madrid. • Creating websites in collaboration with Bentivegna, a strategic design & marketing agency in Madrid.

Digital Marketing Strategist

• Sep 2019 - Jan 2020

LEXblogger (now rebranded as Legal Box Plus) is a legal compliance SaaS. As their digital marketing strategist, I: • Developed a demand gen strategy to improve conversion rate. • Crafted landing page copy and blog posts. • Built an Email Marketing campaign for 2019 Black Friday. LEXblogger (now rebranded as Legal Box Plus) is a legal compliance SaaS. As their digital marketing strategist, I: • Developed a demand gen strategy to improve conversion rate. • Crafted landing page copy and blog posts. • Built an Email Marketing campaign for 2019 Black Friday.

English Second Language Teacher

• Feb 2018 - Sep 2019

• Taught conversational English (speaking) as a second language and preparing official exams up to C1 level. • Focused on improving students' communicative skills in business environments. • Taught conversational English (speaking) as a second language and preparing official exams up to C1 level. • Focused on improving students' communicative skills in business environments.

Google Challenge Participant

• Oct 2016 - Nov 2016

• Participated in Google’s digital marketing challenge with 1000 students from Spanish colleges. • Promoted Google digital tools to entrepreneurs. • Participated in Google’s digital marketing challenge with 1000 students from Spanish colleges. • Promoted Google digital tools to entrepreneurs.