Mike Martinez
VP, Integrated Strategy/Planning - Head of Comms Planning at HLK- Claim this Profile
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Bio
Jessica Lee
Mike is a rare leader. He's able to make radical organization-shaping decisions while never losing sight of the individuals on his team. He's the leader you want to follow from company to company because you trust him to make you better, to see you for who you are, and to create great work. Mike's strategic clarity made every project better at HLK. He challenged our teams to use data to uncover human truths, leverage structures that move you closer to an ownable idea, and create space for collaboration. Yes - Mike is a rare leader but more than that he's a rare person and I'm grateful to have worked with him.
Liam Blackwell
I've known Mike for many years, initially he was a client and then as a colleague at both Dentsu Aegis and Omnicom. I have always enjoyed Mike's non-pretentious, positive and pragmatic approach. He has always impressed me his ability to contribute strategically and collaboratively at a high level in an extremely genuine and authentic way. Mike has built his media and marketing knowledge from the ground up and is willing to invest deeply in investigation, problem solving and develop relationships to get to the best strategy and drive positive solutions with minimum time for pomp, hot air or fluff. As a senior leader his keen focus and interested and investment in an organization's culture is a boon to any team environment.
Jessica Lee
Mike is a rare leader. He's able to make radical organization-shaping decisions while never losing sight of the individuals on his team. He's the leader you want to follow from company to company because you trust him to make you better, to see you for who you are, and to create great work. Mike's strategic clarity made every project better at HLK. He challenged our teams to use data to uncover human truths, leverage structures that move you closer to an ownable idea, and create space for collaboration. Yes - Mike is a rare leader but more than that he's a rare person and I'm grateful to have worked with him.
Liam Blackwell
I've known Mike for many years, initially he was a client and then as a colleague at both Dentsu Aegis and Omnicom. I have always enjoyed Mike's non-pretentious, positive and pragmatic approach. He has always impressed me his ability to contribute strategically and collaboratively at a high level in an extremely genuine and authentic way. Mike has built his media and marketing knowledge from the ground up and is willing to invest deeply in investigation, problem solving and develop relationships to get to the best strategy and drive positive solutions with minimum time for pomp, hot air or fluff. As a senior leader his keen focus and interested and investment in an organization's culture is a boon to any team environment.
Jessica Lee
Mike is a rare leader. He's able to make radical organization-shaping decisions while never losing sight of the individuals on his team. He's the leader you want to follow from company to company because you trust him to make you better, to see you for who you are, and to create great work. Mike's strategic clarity made every project better at HLK. He challenged our teams to use data to uncover human truths, leverage structures that move you closer to an ownable idea, and create space for collaboration. Yes - Mike is a rare leader but more than that he's a rare person and I'm grateful to have worked with him.
Liam Blackwell
I've known Mike for many years, initially he was a client and then as a colleague at both Dentsu Aegis and Omnicom. I have always enjoyed Mike's non-pretentious, positive and pragmatic approach. He has always impressed me his ability to contribute strategically and collaboratively at a high level in an extremely genuine and authentic way. Mike has built his media and marketing knowledge from the ground up and is willing to invest deeply in investigation, problem solving and develop relationships to get to the best strategy and drive positive solutions with minimum time for pomp, hot air or fluff. As a senior leader his keen focus and interested and investment in an organization's culture is a boon to any team environment.
Jessica Lee
Mike is a rare leader. He's able to make radical organization-shaping decisions while never losing sight of the individuals on his team. He's the leader you want to follow from company to company because you trust him to make you better, to see you for who you are, and to create great work. Mike's strategic clarity made every project better at HLK. He challenged our teams to use data to uncover human truths, leverage structures that move you closer to an ownable idea, and create space for collaboration. Yes - Mike is a rare leader but more than that he's a rare person and I'm grateful to have worked with him.
Liam Blackwell
I've known Mike for many years, initially he was a client and then as a colleague at both Dentsu Aegis and Omnicom. I have always enjoyed Mike's non-pretentious, positive and pragmatic approach. He has always impressed me his ability to contribute strategically and collaboratively at a high level in an extremely genuine and authentic way. Mike has built his media and marketing knowledge from the ground up and is willing to invest deeply in investigation, problem solving and develop relationships to get to the best strategy and drive positive solutions with minimum time for pomp, hot air or fluff. As a senior leader his keen focus and interested and investment in an organization's culture is a boon to any team environment.
Experience
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HLK
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United States
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Advertising Services
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200 - 300 Employee
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VP, Integrated Strategy/Planning - Head of Comms Planning
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2021 - Present
I was brought in to build the Comms Planning dept on the Strategy team at HLK. In today's fragmented and distracted world, comms planners are marketing's problem solvers. We use data-backed insights to develop fundamental aspects of campaigns from audience identification & strategy to messaging, all the way through to media strategy, execution, and measurement. Driving growth by turning awareness & attention into conversions. I lead a talented group of 12 strategists. BRANDS: Bayer, Winchester, Germ-X, and others in CPG &Healthcare
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